Does digital media advertisingmake $en$e?<br />Damian Davila Rojas<br />damiandavilarojas@gmail.com<br />http://www.idacon...
Everybody is doing it…<br />
But people are getting skeptical…<br />
But the geeks say it can work during hard times too!<br />
Heck, even I’m making money!<br />
Consider the Web 2.0 business modelWhere does the D.M. ads fit in?<br />
The Customer Acquisition Strategy:<br />How do you get the visitors?<br />
Imagine for a second, that you are Google and you want more people downloading the photo-software Picasa:<br />
Where should Picasa advertise?<br />Myspace??<br />
Where should Picasa advertise?<br />Shutterfly??<br />
Does this makes $en$e?<br />
So….<br />Does digital media advertising make $en$e?<br />It DEPENDS!<br />Plan ahead. NO miracles here.<br />Do you have ...
THE OBJECTIVE:<br />Repeatable and scalable sales model to essential clients with these characteristics:<br /><ul><li>Have...
Know they have a problem
Have been actively looking for a solution
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Does Digital Media Advertising Make $en$e?

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Does Digital Media Advertising Make $en$e?

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Does Digital Media Advertising Make $en$e?

  1. 1. Does digital media advertisingmake $en$e?<br />Damian Davila Rojas<br />damiandavilarojas@gmail.com<br />http://www.idaconcpts.com<br />
  2. 2. Everybody is doing it…<br />
  3. 3. But people are getting skeptical…<br />
  4. 4. But the geeks say it can work during hard times too!<br />
  5. 5. Heck, even I’m making money!<br />
  6. 6. Consider the Web 2.0 business modelWhere does the D.M. ads fit in?<br />
  7. 7. The Customer Acquisition Strategy:<br />How do you get the visitors?<br />
  8. 8. Imagine for a second, that you are Google and you want more people downloading the photo-software Picasa:<br />
  9. 9. Where should Picasa advertise?<br />Myspace??<br />
  10. 10. Where should Picasa advertise?<br />Shutterfly??<br />
  11. 11. Does this makes $en$e?<br />
  12. 12. So….<br />Does digital media advertising make $en$e?<br />It DEPENDS!<br />Plan ahead. NO miracles here.<br />Do you have a well-planned customer acquisition strategy?<br />Do you know who uses your service/product?<br />Are you looking for audience growth or monetization?<br />A/B Testing!<br />
  13. 13. THE OBJECTIVE:<br />Repeatable and scalable sales model to essential clients with these characteristics:<br /><ul><li>Have a problem
  14. 14. Know they have a problem
  15. 15. Have been actively looking for a solution
  16. 16. Have put together a solution out of piece parts</li></li></ul><li>Who uses your service?<br />
  17. 17. Thank you!<br />Questions?<br />http://www.idaconcpts.com<br />damiandavilarojas@gmail.com<br />

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