From http://www.facebook.com/press/info.php?statistics Statistics People on FacebookMore than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Global Reach More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application Platform More than one million developers and entrepreneurs from more than 180 countries Every month, more than 70% of Facebook users engage with Platform applications More than 550,000 active applications currently on Facebook Platform More than one million websites have integrated with Facebook Platform More than 150 million people engage with Facebook on external websites every month Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook Mobile There are more than 150 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
How? There are lots of tools built into Facebook that can be used by businesses, other enterprises, and individuals to build engaged communities around their brands. We'll touch on three today, and mention some others. Fan Pages Ads Search
Fan Pages Profiles are for people, pages are for brands. People &quot;like&quot; the page. Page content now posts to the person's home page. Content includes posts, comments, photos, links to other content on the web, videos, and events. Pages can be suggested to friends. Page administrators can send updates to all fans. Other fan pages and personal profiles can be Tagged in a post (unfortunately not in a comment on a post, although you can include links in a comment). Custom applications can be hosted by a page. Also, custom code can be used to make landing pages, custom contact forms etc. Fans of a page can add the page to their favorites list, which contains links to the pages they like.
Ads Ads on Facebook are very inexpensive, easy to target very precisely.
Remember the numbers regarding facebook usage: huge numbers of people are communicating about everything under the sun. How can businesses get some insight into those conversations? Search gives us the ability to find out about what people are talking about on Facebook, which we can use for business intelligence or looking for leads.
Groups somewhat similar to pages but more oriented to issues or organizations. Places - new Facebook location-based check-in service. Available only on mobile devices Custom programming - customize your fan page with almost anything. (examples) Applications - this requires professional developers, but you can build your own games or other applications to share with your community. Facebook Platform &quot; Facebook Platform enables anyone to build social applications on Facebook and the web. Extend the notion of Liking pages to websites outside of Facebook. Use Facebook credentials to sign in to other services and share information.
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