How to better utilize your people, processes, and technology to drive Agile Marketing principles that impact speed, quality, and revenue.
In this session you will learn:
• How to decide whether agile should be adopted, and for which marketing processes
• The impact on marketing organization structure, skills, and training
• How such approaches can be applied to your individual campaigns and marketing plans in your company starting tomorrow
• Case studies of both B2B and B2C companies that have successfully adopted an agile processes
• How to apply agile marketing to your job to differentiate you from your co-workers in management’s eye