Adobe Summit 2014 Session – Search optimization and inbound content marketing. Dave Lloyd (Adobe) & Alejandro Danylyszyn (Deloitte) - Session 808.
Find keynotes & session details at http://summit.adobe.com/na/sessions/keynote2014/
More on digital marketing http://blogs.adobe.com/digitalmarketing/author/dave-lloyd/
Title: Can your customers find you? Search optimization (SEO) and inbound content marketing
Abstract: In the world of search, change is constant. For this reason, search engine optimization is a necessity for those who want to remain competitive in the digital marketplace. Wondering how the latest search engine updates impact your site? Do you constantly have to optimize your SEO techniques? Regardless of how search engines change their algorithms, brands must be prepared to welcome customers to their experience based on relevant and exceptional content at that precise moment. Created for Content Strategists and Digital Marketers, this session will provide best techniques on maximizing your site’s traffic and visibility.
In this session, learn how to provide exceptional content matching your customer’s need at that exact moment. Get advice from leading experts on detailing a blueprint for SEO ideal for web experience management. Examples from real case studies and how a leading partner implemented SEO for its clients