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http://getclientswithwebinars.com/ Get Clients with Webinars: Webinar Marketing Guide for Coaches, Consultants and Professionals

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http://getclientswithwebinars.com/
Get Clients with Webinars: Webinar Marketing Guide for Coaches, Consultants and Professionals
Discover the #1 Client Attraction Strategy for Coaches & Consultants
Learn how to get clients online by running free educational webinars
Are you a Coach, Consultant or Professional and Want to Attract, Engage and Enrol More Clients to Grow Your Practice?

Webinars are one of the easiest ways to get in front of 10’s or 100’s of your ideal clients, share your expertise, and invite them to work with you.

Join this Free Training which will teach you exactly how run client getting webinars from the comfort of your home or office, and attract and enrol the exact clients you want.
http://getclientswithwebinars.com/

Published in: Marketing
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http://getclientswithwebinars.com/ Get Clients with Webinars: Webinar Marketing Guide for Coaches, Consultants and Professionals

  1. 1. Register for the Webinar Training for Coaches, Consultants & Professionals getclientswithwebinars.com
  2. 2. 5 Projects to Boost Your Sales Platform Pipeline ProductPresentationProfile
  3. 3. 5 Projects to reach 6-7 figures Platform Pipeline ProductPresentationProfile You need to focus your marketing efforts on just 5 Projects to take your business to 6 figures or 7 figures & beyond
  4. 4. highvaluesales.com/5-projects/ highvaluesales.com/5-projects/
  5. 5. Platform Build a Platform for marketing, sales & service delivery 5 Projects #1: Platform
  6. 6. Pipeline Build a Pipeline to attract & acquire high value clients 5 Projects #2: Pipeline
  7. 7. Profile Build a Profile that positions you as a trusted authority 5 Projects #3: Profile
  8. 8. Presentation Build a Presentation to win more sales at higher price points 5 Projects #4: Presentation
  9. 9. Product Build a Product that lets you deliver high value at low cost 5 Projects #5: Product
  10. 10. Where to start? Platform Pipeline ProductPresentationProfile I generally suggest people start on their sales pipeline, as no sales = no business
  11. 11. Where to start? Platform Pipeline ProductPresentationProfile But one of these is almost a complete system on it’s own:
  12. 12. WEBINARS Webinars are almost a complete “5 Projects” system out of the box 5 Projects #4: Presentation
  13. 13. Platform ✓ Use their Platform, to market even if you don’t have a website Webinar Project #1: Platform
  14. 14. Pipeline ✓ An instant Pipeline and will help you start to build your list Webinar Project #2: Pipeline
  15. 15. Profile ✓ Boost your Profile by sharing your expertise with your audience Webinar Project #3: Profile
  16. 16. Presentation ✓ Sales Presentation to research, market and sell online Webinar Project #4: Presentation
  17. 17. Product ✓ Create a Product from a series of educational Webinars Webinar Project #5: Product
  18. 18. Webinars let you create deep rapport
  19. 19. And deeply target your ideal client
  20. 20. Get Clients with Webinars 10 Steps to
  21. 21. Plan Your Webinar Step #1
  22. 22. How to Get Clients with WEBINARS Step #1 Plan Your Webinar Choose Your Topic • Must interest the audience • Common Mistakes • Common Problems • Trending Topics • FAQ • How to get / avoid • Step by Step Need to cover in 45-60 min
  23. 23. How to Get Clients with WEBINARS Step #1 Plan Your Webinar Choose a Webinar Platform • Lots of good options • Go To Webinar • Zoom • Webinar Jam • Click Meeting • Anymeeting • Webinar Ninja • No Perfect Solution!
  24. 24. How to Get Clients with WEBINARS Step #1 Plan Your Webinar Plan your Hardware • Laptop/Desktop • Mobile or tablet with some software (Clickmeeting) • Headset/headphones • Ethernet connection • Broadband 5MBPS Test these thoroughly before you go live
  25. 25. How to Get Clients with WEBINARS Step #1 Plan Your Webinar Plan other technology • Autoresponder • Appointment Schedule • Application Forms Make sure you plan these before you launch the webinar
  26. 26. Script Your Webinar Step #2
  27. 27. How to Get Clients with WEBINARS Step #2 Script Your Webinar Script BEFORE You Design • Script determines Sales • Needs to be congruent • Needs to feel authentic • Needs to be engaging • Should also educate • Need to script the offer • Follow a Proven Framework Your Script is the #1 Priority
  28. 28. How to Get Clients with WEBINARS Step #2 Script Your Webinar My OFFER Script Framework • Opening • Frame Problem/Opportunity • Frame Solution • Educate on topic • Reveal the Next Steps Creates a logical and emotional journey that drives people to act
  29. 29. How to Get Clients with WEBINARS Step #2 Script Your Webinar Tell Stories to engage • Stories are enjoyable • Stories get us involved • Emotionally engaging • Suspension of critical faculty • Narrative transport • Identify with examples or hos People buy on emotion (then justify with logic)
  30. 30. How to Get Clients with WEBINARS Step #2 Script Your Webinar Types of stories • Your personal stories • Client success stories • Authority figure stories • Cautionary tales • Familiar stories • Current stories Use a mix of stories to create dynamism or use a theme
  31. 31. How to Get Clients with WEBINARS Step #2 Script Your Webinar Scripting Tools • Powerpoint - bullets • Word doc - bullets • Mind mapping software • Workflowy • Do rough draft, then do practice to expand content Start with main bullet points, then flesh out detail
  32. 32. Design Your Webinar Step #3
  33. 33. How to Get Clients with WEBINARS Step #3 Design Your Webinar Make sure you script FIRST! • Ensures you keep on point • Structure trumps style • Work out a design theme • Get inspiration from slideshare, Google images Be clear on the topic, your angle and your structure before you design!
  34. 34. How to Get Clients with WEBINARS Step #3 Design Your Webinar Design Philosophy • Presentation Zen • Bullet Points • Paragraph • Animations • Mindmaps • Multimedia Make sure the design serves your goals!
  35. 35. How to Get Clients with WEBINARS Step #3 Design Your Webinar Design Software • Powerpoint/Keynote/Slides • Graphic River • Canva • Haiku Deck • Hire a designer • Prezi • Mindmap Choose “fast + easy to use”
  36. 36. Promote Your Webinar Step #4
  37. 37. How to Get Clients with WEBINARS Step #4 Promote Your Webinar Need to promote webinar to • Create anticipation • Get registrations • Create a social element • Create around event • Build your brand • Keep you on track Can use free, paid and personal approaches
  38. 38. How to Get Clients with WEBINARS Step #4 Promote Your Webinar Owned promotion channels • Your own email list • Social media • Facebook • Twitter • Linkedin • Instagram etc • Your website or blog Use these as much as you can
  39. 39. How to Get Clients with WEBINARS Step #4 Promote Your Webinar Earned promotion channels • Friends/Partner email lists • Friends/Partner Social • Press: • Newspaper • Radio • Magazine • Guest blogging / podcasting Use these as if you can
  40. 40. How to Get Clients with WEBINARS Step #4 Promote Your Webinar Paid promotion channels • Facebook Ads • Google adwords • Other paid traffic Use after you’ve validated Need paid traffic to scale fast Facebook Ads are the #1 traffic source at the moment
  41. 41. Fill Your Webinar Step #5
  42. 42. How to Get Clients with WEBINARS Step #5 Fill Your Webinar Make sure they come live • Just because they registered, doesn’t mean they’ll show up • If they don’t come live, they’ll probably forget • Full live webinars more fun • Better conversions live • Get feedback, engagement Need to encourage them!
  43. 43. How to Get Clients with WEBINARS Step #5 Fill Your Webinar How to maximise attendance • Encourage them at every touch point • Send congrats & Reminders • Retargeting • Create buzz • Bribe them • Phone and SMS Need to encourage them!
  44. 44. Practice Your Webinar Step #6
  45. 45. How to Get Clients with WEBINARS Step #6 Practice Your Webinar Practice Makes Perfect • Practice rough draft • Practice draft and edit • Practice presentation • Practice webinar & record • Practice webinar for friends • Do a Beta Test to network • Do live for own list before You’ll be really great!
  46. 46. Host Your Webinar Step #7
  47. 47. How to Get Clients with WEBINARS Step #7 Host Your Webinar Be calm and prepared before • All tech tested • Presentation working • Laptop charged • Ethernet NOT WiFi • Have a drink • Get in the zone • Consider early broadcast Go live on the dot
  48. 48. How to Get Clients with WEBINARS Step #7 Host Your Webinar Have a wingman • Use a partner to help • They can handle • Tech • Comments • Check audio, video • Check for sales/bookings • Keep you on time / on track Go live on the dot
  49. 49. How to Get Clients with WEBINARS Step #7 Host Your Webinar Make it fun and engaging • Be excited • Ask questions • Get engagement • Tailor the presentation • Start with a hook • Gift to stay till the end • Keep them engaged It’s a live, social event
  50. 50. How to Get Clients with WEBINARS Step #7 Host Your Webinar Don’t forget your offer • Tel them you’ll make an offer • Be cool with the transition • Be clear about the offer • Give a clear & specific CTA: tel them exactly what to do • Repeat the CTA • Close with the CTA Be bold about the offer
  51. 51. Replay Your Webinar Step #8
  52. 52. How to Get Clients with WEBINARS Step #8 Replay Your Webinar Offer a replay • Software handles this • Don’t promote the replay • Limit the expiry • Only for registrants? • Can also do a live Encore • Send reminders about replay • Can do live chat on replay Replays can be great
  53. 53. Monetise Your Webinar Step #9
  54. 54. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Get sales on the webinar • Can sell products on webinar • Send them to either a • Sales page • Checkout Page • Announce and congratulate sales as they occur Works well for low-mid ticket products
  55. 55. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Turn attendees into clients • Make a strategy call offer • Use booking software • Use an application form • Book for free call • OR Paid call Enrol clients on the phone
  56. 56. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar What to say on the phone • Framing: set the agenda • Objective: what do they want • Challenges: what’s in the way • Understand their “Why” • Strategy: Make a plan If there is a fit, invite them to work with you
  57. 57. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Appointment software • Calendly • Scheduleonce • 10to8 • Acuityscheduling Lots of great tools, including free options
  58. 58. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Application forms • Googleforms • Typeforms • Wufoo • Gravity Forms • CRM forms Lots of great tools, including free options
  59. 59. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Autoresponders / CRM • Activecampaign • Infusionsoft • Ontraport • AgileCRM • Mailchimp Lots of great tools, including free options
  60. 60. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Follow Up • Email • Retargeting • Telephone Follow up is Essential to making maximising sales, especially high ticket sales or more complex products and services
  61. 61. How to Get Clients with WEBINARS Step #9 Monetise Your Webinar Follow Up • Nurture sequence • Related content • Related webinars • Video series (PLF) • Free trials • 5 day challenges etc You can easily 2x or 3x your sales with followup
  62. 62. Automate Your Webinar Step #10
  63. 63. How to Get Clients with WEBINARS Step #10 Automate Your Webinar Optional but powerful • Start with a proven webinar • Repeat on autopilot • Daily • Weekly • Monthly • Replay on repeat • ”Just in time” Sell in your sleep
  64. 64. How to Get Clients with WEBINARS Step #10 Automate Your Webinar Automated Webinar Software • Everwebinar • Stealth Seminar • Easywebinar • Webinar Ninja Results depend on quality of original webinar • Get converting live first, then use recording to automate
  65. 65. Your Next Steps…
  66. 66. digitalinfluence.com.au/lead-generation-for-professionals/Download Here
  67. 67. digitalinfluence.com.au/webinar-sales-funnel/Download Here
  68. 68. highvaluesales.com/5-projects/ highvaluesales.com/5-projects/
  69. 69. Run Your Own Webinars
  70. 70. Need Some Help?
  71. 71. Apply for a Strategy Call Strategy Call Criteria • Coach, Consultant or Service Professional • Already have an existing product or service • Want to enrol more clients at premium prices • Willing to invest in growing your business highvaluesales.com/apply .
  72. 72. Book a Call highvaluesales.com/apply

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