1.
Identity

2.
BRAND Basics
I
N
F
L
U
E
N
C
E
D
I
G
I
T
A L
B
R
A
N
D
W
H
Y1Dallas McMillan
Digital Strategist
1
Thing

3.
Design, Develop & Deliver
Building your Social Sales Funnel

4.
Be Known for 1 Thing
1
THING

5.
Business AuthorityRelationship Narrative Delivery

6.
Design, Develop & Deliver
Building your Social Sales Funnel

7.
BRAND Basics
I
N
F
L
U
E
N
C
E
D
I
G
I
T
A L
B
R
A
N
D
W
H
Y1

8.
Business AuthorityRelationship Narrative Delivery

9.
Install
Software
Inbound
Marketing
Generate
Content
Traffic
Sources
Alliances &
Affiliates
Launch &
Lead
Domains
& Hosting
D I G I T A L

10.
Naming LeadershipFriends
Fans +
Followers
Unique
POV
Engage ConversionIdentity Networks Elevation
I N F L U E N C
E

11.
Identity

12.
Identity
In psychology, sociology, and anthropology, identity is a person's
conception and expression of their own (self-identity) and others'
individuality or group affiliations (such as national identity and
cultural identity).

13.
BRAND Basics
1
WHY
B R A N D
D I G I T A L
I N F L U E N C E

14.
How do you
attract more
ideal clients…
2. Like
3. Trust
4. Try
5. Buy
And convert
them into
buyers?

15.
The Problem
Professionals with high
value products and
services struggle to
attract new clients in
the post-digital world
The
Problem:

16.
Influential Digital
www.influential.com.au
Identity is essential for Relationship

17.
Influential Digital
www.influential.com.au
Butnowthistakesplaceinanonline,social
environment

18.
Identity

19.
• Accounts
• Profiles
• Domains
• Social Profiles
• Passwords

20.
Naming LeadershipFriends
Fans +
Followers
Unique
POV
Engage ConversionIdentity Networks Elevation
I N F L U E N C
E