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Dallas McMillan
Digital Strategist
Professional
Services Buyer’s
Journey
Dallas McMillan
Digital Strategist
Building your
online profile
Design, Develop & Deliver
Building your Social Sales Funnel
You Rely on
Referrals or Word of Mouth
Design, Develop & Deliver
Building your Social Sales Funnel
Professional Speakers
Writers
and Bloggers
What’s possible from doing this work
• Attract More Clients
• Build reputation as expert (+get prime jobs)
• Stop competin...
What’s possible from doing this work
• Attract More Clients
• Build reputation as expert (+get prime jobs)
• Stop competin...
What’s possible from doing this work
• Attract More Clients
• Build reputation as expert (+get prime jobs)
• Stop competin...
Design, Develop & Deliver
Building your Social Sales Funnel
Why should people care?
Visible
RemarkableCredible
Why should people care?
Relevance
DifferenceSubstance
SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
The Buye...
SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
Most Pro...
SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
Successf...
SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
Successf...
Platform = Searchable
Position= Sociable
Publish = Shareable
Package = Shoppable
Promote = Scalable
Design, Develop & Deliver
Building your Social Sales Funnel
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
Digital influence   professional services buyer's journey
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Digital influence professional services buyer's journey

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http://digitalinfluence.com.au/the-professional-services-buyers-journey/
Digital Influence - Online marketing training for professionals.
Professional Services Buyer's Journey
Your clients have changed how they search for, choose and buy your most valuable products and services.
Learn how they now use the web to make high trust, high value purchase decisions (that they used to rely on you for).
The new professional services buying journey includes:
Search, Social, Sharing, Shopping and eventual Solution purchase.
Learning how to connect with and engage your clients during this process gives you the opportunity to become their trusted guide from the earliest stages of their buying process.
This is critical for high value professional services such as accounting, business coaching, consulting, legal, health and medical services

Published in: Marketing
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Digital influence professional services buyer's journey

  1. 1. Dallas McMillan Digital Strategist Professional Services Buyer’s Journey
  2. 2. Dallas McMillan Digital Strategist Building your online profile
  3. 3. Design, Develop & Deliver Building your Social Sales Funnel You Rely on Referrals or Word of Mouth
  4. 4. Design, Develop & Deliver Building your Social Sales Funnel Professional Speakers
  5. 5. Writers and Bloggers
  6. 6. What’s possible from doing this work • Attract More Clients • Build reputation as expert (+get prime jobs) • Stop competing on price (people seek you out and want what you’ve got)
  7. 7. What’s possible from doing this work • Attract More Clients • Build reputation as expert (+get prime jobs) • Stop competing on price (people seek you out and want what you’ve got)
  8. 8. What’s possible from doing this work • Attract More Clients • Build reputation as expert (+get prime jobs) • Stop competing on price (people seek you out and want what you’ve got)
  9. 9. Design, Develop & Deliver Building your Social Sales Funnel
  10. 10. Why should people care? Visible RemarkableCredible
  11. 11. Why should people care? Relevance DifferenceSubstance
  12. 12. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy The Buyer’s Journey
  13. 13. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy Most Professionals Client Calls You Here ✗ ✗ ✗ ✗
  14. 14. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy Successful Digital Brands Platform Position Publish Package Promote Searchabl e Sociable Shareable Shoppable Scaleable
  15. 15. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy Successful Digital Brands Platform Position Publish Package Promote Searchabl e Sociable Shareable Shoppable Scaleable
  16. 16. Platform = Searchable
  17. 17. Position= Sociable
  18. 18. Publish = Shareable
  19. 19. Package = Shoppable
  20. 20. Promote = Scalable
  21. 21. Design, Develop & Deliver Building your Social Sales Funnel

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