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VALUE High Value Brand Dallas McMillan Brand Strategist Dallas McMillan is a Brand Strategist and Marketing Consultant spe...
VALUE High Value Brand Learn how to create, communicate and deliver value throughout your customer’s buying process 5 Leve...
VALUE High Value Brand The way your best clients discover, choose and buy your most valuable products and services has cha...
VALUE High Value Brand 5 Levels of Value Delivery Clients are searching for, socially talking about, sharing and shopping ...
VALUE High Value Brand You need to build a relationship, trust, and a business case before they will buy 5 Levels of Value...
VALUE High Value Brand And you need to create, communicate and deliver value throughout their buying journey 5 Levels of V...
VALUE High Value Brand The context and type of information you share evolves through their buying journey. But your promis...
VALUE High Value Brand Your Promise KnowInformation Level 1: Search
VALUE High Value Brand Your Promise Know Like Information Inspiration Level 2: Social
VALUE High Value Brand Your Promise Know Like Trust Information Inspiration Education Level 3: Sharing
VALUE High Value Brand Your Promise Know Like Trust Try Information Inspiration Education Implementation Level 4: Shopping
VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformatio...
VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformatio...
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5 levels of value delivery

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https://highvaluebrand.com/5-levels-value-delivery/
5 Levels of Value Delivery - High Value Sales for service professionals
When thinking about how to market and sell high value products and services online it's helpful to understand the various phases of the buying process and understand the type of information the client is looking for at each phase.
When searching for, choosing and buying high value products and services your clients go through 5 stages of discovery and value consumption.
1. Search
2. Social
3. Sharing
4. Shopping
5. Solving

Published in: Marketing
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5 levels of value delivery

  1. 1. VALUE High Value Brand Dallas McMillan Brand Strategist Dallas McMillan is a Brand Strategist and Marketing Consultant specialising in Selling High Value Professional Services 5 Levels of Value Delivery
  2. 2. VALUE High Value Brand Learn how to create, communicate and deliver value throughout your customer’s buying process 5 Levels of Value Delivery
  3. 3. VALUE High Value Brand The way your best clients discover, choose and buy your most valuable products and services has changed 5 Levels of Value Delivery
  4. 4. VALUE High Value Brand 5 Levels of Value Delivery Clients are searching for, socially talking about, sharing and shopping for solutions to their problem Before they call you Search Social Sharing Shopping Solving Their Problem
  5. 5. VALUE High Value Brand You need to build a relationship, trust, and a business case before they will buy 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseWhat you are saying
  6. 6. VALUE High Value Brand And you need to create, communicate and deliver value throughout their buying journey 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseWhat they are buying
  7. 7. VALUE High Value Brand The context and type of information you share evolves through their buying journey. But your promise is 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseConstant & Congruent
  8. 8. VALUE High Value Brand Your Promise KnowInformation Level 1: Search
  9. 9. VALUE High Value Brand Your Promise Know Like Information Inspiration Level 2: Social
  10. 10. VALUE High Value Brand Your Promise Know Like Trust Information Inspiration Education Level 3: Sharing
  11. 11. VALUE High Value Brand Your Promise Know Like Trust Try Information Inspiration Education Implementation Level 4: Shopping
  12. 12. VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformation Level 5: Solving
  13. 13. VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformation 5 Levels of Value Delivery Receive

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