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VALUE High Value Brand
Dallas McMillan
Brand Strategist
Dallas McMillan is a Brand Strategist
and Marketing Consultant spe...
VALUE High Value Brand
Learn how to
create,
communicate and
deliver value
throughout your
customer’s
buying process
5 Leve...
VALUE High Value Brand
The way your
best clients
discover, choose
and buy your most
valuable products
and services has
cha...
VALUE High Value Brand
5 Levels of Value Delivery
Clients are
searching for,
socially talking
about, sharing and
shopping ...
VALUE High Value Brand
You need to
build a
relationship,
trust, and a
business case
before they will
buy
5 Levels of Value...
VALUE High Value Brand
And you need
to create,
communicate
and deliver value
throughout their
buying journey
5 Levels of V...
VALUE High Value Brand
The context
and type of
information you
share evolves
through their
buying journey.
But your promis...
VALUE High Value Brand
Your Promise
KnowInformation
Level 1: Search
VALUE High Value Brand
Your Promise
Know
Like
Information
Inspiration
Level 2: Social
VALUE High Value Brand
Your Promise
Know
Like
Trust
Information
Inspiration
Education
Level 3: Sharing
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Information
Inspiration
Education
Implementation
Level 4: Shopping
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformatio...
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformatio...
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5 levels of value delivery

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Published on

https://highvaluebrand.com/5-levels-value-delivery/
5 Levels of Value Delivery - High Value Sales for service professionals
When thinking about how to market and sell high value products and services online it's helpful to understand the various phases of the buying process and understand the type of information the client is looking for at each phase.
When searching for, choosing and buying high value products and services your clients go through 5 stages of discovery and value consumption.
1. Search
2. Social
3. Sharing
4. Shopping
5. Solving

Published in: Marketing
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5 levels of value delivery

  1. 1. VALUE High Value Brand Dallas McMillan Brand Strategist Dallas McMillan is a Brand Strategist and Marketing Consultant specialising in Selling High Value Professional Services 5 Levels of Value Delivery
  2. 2. VALUE High Value Brand Learn how to create, communicate and deliver value throughout your customer’s buying process 5 Levels of Value Delivery
  3. 3. VALUE High Value Brand The way your best clients discover, choose and buy your most valuable products and services has changed 5 Levels of Value Delivery
  4. 4. VALUE High Value Brand 5 Levels of Value Delivery Clients are searching for, socially talking about, sharing and shopping for solutions to their problem Before they call you Search Social Sharing Shopping Solving Their Problem
  5. 5. VALUE High Value Brand You need to build a relationship, trust, and a business case before they will buy 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseWhat you are saying
  6. 6. VALUE High Value Brand And you need to create, communicate and deliver value throughout their buying journey 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseWhat they are buying
  7. 7. VALUE High Value Brand The context and type of information you share evolves through their buying journey. But your promise is 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseConstant & Congruent
  8. 8. VALUE High Value Brand Your Promise KnowInformation Level 1: Search
  9. 9. VALUE High Value Brand Your Promise Know Like Information Inspiration Level 2: Social
  10. 10. VALUE High Value Brand Your Promise Know Like Trust Information Inspiration Education Level 3: Sharing
  11. 11. VALUE High Value Brand Your Promise Know Like Trust Try Information Inspiration Education Implementation Level 4: Shopping
  12. 12. VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformation Level 5: Solving
  13. 13. VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformation 5 Levels of Value Delivery Receive

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