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Matching China

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Il mercato turistico cinese nel 2014. Relazione di Giancarlo Dall'Ara al Work Shop Matching China, Rimini 20 marzo 2014

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Matching China

  1. 1. Il mercato turistico cinese «conoscerlo per non perderlo» Giancarlo Dall’Ara Giancarlo Dall'Ara giancarlodallara@gmail.com
  2. 2. I temi di questa relazione Giancarlo Dall'Ara giancarlodallara@gmail.com  Cina: un mercato diverso  Quali prodotti?  Quali opportunità  Cosa abbiamo in programma  La distribuzione
  3. 3. «Un mercato con più richiesta che offerta»  Turismo con caratteristiche cinesi:  110 milioni nel 2014  2012: 83 milioni  2013: 97 mil (?)  1/10  Il mercato potenziale Giancarlo Dall'Ara giancarlodallara@gmail.com
  4. 4. Un mercato diverso dagli altri Giancarlo Dall'Ara giancarlodallara@gmail.com
  5. 5. Il boom del turismo indipendente  Un mercato in evoluzione  La nuova legge  Il web  Il viaggio individuale è «cool» Giancarlo Dall'Ara giancarlodallara@gmail.com
  6. 6. Un mercato «destagionalizzato» Giancarlo Dall'Ara giancarlodallara@gmail.com  Capodanno (Golden Week)  può cadere tra il 21 gennaio e il 21 febbraio  Festa dei defunti (Qing Ming)  Il 5 aprile è l’occasione per ricordare i defunti (3 gg).  Primo Maggio (3 gg).  Festa delle Barche Drago (Duanwujie) (3 gg).  La festa cade tra il 28 maggio e il 28 giugno, e segna l’inizio dell’estate.  Festa di mezz’autunno,  festa della luna Cade tra il 15 settembre ed il 15 ottobre. (3gg).  1 ottobre (Golden Week)  Capodanno 2014 Turismo all’ estero +18%
  7. 7. Perché non vengono/venivano? Giancarlo Dall'Ara giancarlodallara@gmail.com
  8. 8. Quali prodotti?  Novità  Esperienze  Originalità  Esclusività  Aiutiamoli a scegliere  Oltre la cartolina Giancarlo Dall'Ara giancarlodallara@gmail.com
  9. 9. Cultura: il nostro vero capitale Giancarlo Dall'Ara giancarlodallara@gmail.com
  10. 10. Anniversari & Eventi Giancarlo Dall'Ara giancarlodallara@gmail.com
  11. 11. Una boccata di aria pulita! Giancarlo Dall'Ara giancarlodallara@gmail.com
  12. 12. Lontano dalla ressa  Spending the Chinese New Year holidays in Sanya isn’t the best idea Giancarlo Dall'Ara giancarlodallara@gmail.com
  13. 13. Passion d’images Paesaggio Shan Shui Giancarlo Dall'Ara giancarlodallara@gmail.com
  14. 14. Giancarlo Dall'Ara giancarlodallara@gmail.com
  15. 15. Puntare sulle «nicchie»  Itinerari romantici,  castelli,  Natura/avventura,  Tour musicali,  Parchi & Giardini,  Life Style  Prodotti esperienziali  Wine Experience  Il Trade non sempre in sintonia con la domanda Giancarlo Dall'Ara giancarlodallara@gmail.com
  16. 16. Qualunque sia il prodotto  Priorità: 1. Nuova esperienza, 1. «Memorabile», da condividere 2. Divertente…, 1. E magari anche utile 3. Mai senza comprare! 4. Non perdere la faccia 5. Turismo cinese: soprattutto non subiamolo! Giancarlo Dall'Ara giancarlodallara@gmail.com
  17. 17. Una borsa in omaggio a chi spende più di 100 euro Tote Bag Poster Digital Voucher
  18. 18. Le opportunità: l’Italia autentica  Fuori dal solito giro: ad esempio Alessandria Giancarlo Dall'Ara giancarlodallara@gmail.com
  19. 19. 维琴察: 威尼托大区 的 心脏 Giancarlo Dall'Ara giancarlodallara@gmail.com
  20. 20. Imparare a costruire prodotti nell’ottica cinese
  21. 21. Sulle tracce degli Italiani che hanno dato un contributo alla cultura cinese
  22. 22. Giuseppe Castiglione: Lang Shi Ning
  23. 23. Il caso Rimini Giancarlo Dall'Ara giancarlodallara@gmail.com
  24. 24. Rimini Giancarlo Dall'Ara giancarlodallara@gmail.com
  25. 25. Cosa abbiamo fatto e cosa abbiamo in programma Giancarlo Dall'Ara giancarlodallara@gmail.com
  26. 26. Cosa abbiamo fatto Giancarlo Dall'Ara giancarlodallara@gmail.com
  27. 27. Rassegna stampa Giancarlo Dall'Ara giancarlodallara@gmail.com
  28. 28. Cosa abbiamo in programma Giancarlo Dall'Ara giancarlodallara@gmail.com Siamo alla 2a Conf. mondiale delle città chinese friendly (Saragozza 27/28 marzo 2014), Con l’obiettivo di portare in Italia la 3° Conf. mondiale delle città Chinese Friendly (autunno 2014),
  29. 29. Pechino 8 aprile: Work shop Chinese Friendly International con operatori cinesi selezionati Giancarlo Dall'Ara giancarlodallara@gmail.com
  30. 30. COTTM 9-11 aprile Giancarlo Dall'Ara giancarlodallara@gmail.com Stand 762 Italia
  31. 31. “Wonderful Trip in Italy” un libro di Susan Sun  众所周知意大利和中国一样,都具有悠久文化历史。意 大利的文艺复兴对人类历史有着深远的影响。意大利 是米开朗基罗、达芬奇、伽利略、但丁、提香和拉斐尔 的故乡,也是果戈里、拜伦、雪莱、哥德和叔本华等思 想家和文学家喜爱居住的地方。意大利是法拉利和菲 亚特的故乡,也是AC米兰和尤文图斯的故乡。它们在 中国拥有数量庞大的粉丝。衷心祝愿苏珊小语女士的 这本书,让中意两国人民的文化交流踏入新的历史台 阶。 意大利,中国之友协会首席执行官  Giancarlo Dall'Ara 江凯乐先生
  32. 32. Giancarlo Dall'Ara giancarlodallara@gmail.com
  33. 33. Servizi principali in Cina  Generali  Rappresentanza e office facilities  Consulenza strategica (branding, research, etc.)  Media & communications  Website development  Trade & consumer show organization  Marketing materials (brochure, pop up banner, give away etc.) design and production  Travel Trade  Presentazioni Door to door  News letter per il Trade (design, traduzioni, distribuzione)  Sviluppo e distribuzione prodotti  Organizzazione Eductour  Seminari e Roadshows,  P.R.  Comunicati stampa, creazione e diffusione  Newsletter, realizzazione e distribuzione  Eductour e viaggi di familiarizzazione  Media Events (conferenza stampa , interviste…) e monitoraggio dei risultati Giancarlo Dall'Ara giancarlodallara@gmail.com
  34. 34. La distribuzione  Il Trade in Cina  Un sistema molto frammentato  Industria giovane che conosce poco l’Europa  Propone i soliti pacchetti  Dobbiamo avere una funzione propositiva ed educativa  Le nuove norme  Proteggono i turisti  Impediscono gli acquisti forzati  Hanno alzato i prezzi Giancarlo Dall'Ara giancarlodallara@gmail.com
  35. 35. Più competenze nella trattative  La negoziazione funziona se è basata sulla conoscenza del mercato e sulle relazioni  Rispetto: ad es. puntualità  Ritualità: ad es. scambio biglietti da visita  Puntare sugli operatori piccoli e medi  Individuare il leader  Non interrompere  Chiedere dettagli sulla loro programmazione, così da poter costruire proposte su misura  Negoziare i prezzi  Abituarsi a tempi lunghi  I doni,  Proseguire sui SM Giancarlo Dall'Ara giancarlodallara@gmail.com
  36. 36. Mercedes Benz Travel  Debutta il Cina Mercedes-Benz Travel, una partnership fra Mercedes-Benz e HHTravel, società del gruppo Ctrip International.  In programmazione prodotti straordinari nelle più belle località europee ed eventi di vario genere. «Il nostro obiettivo è quello di far muovere le persone» Giancarlo Dall'Ara giancarlodallara@gmail.com
  37. 37. Beautiful Italy Giancarlo Dall'Ara giancarlodallara@gmail.com
  38. 38. Ctrip ‘Best Tourism Destination’  CTrip ha incoronato l’Irlanda come ‘best destination’ potenziale, dopo un sondaggio online  Seguita da Turkey, Sweden, South Africa, Dubai, Kenya e Queensland. Giancarlo Dall'Ara giancarlodallara@gmail.com
  39. 39. Giancarlo Dall'Ara giancarlodallara@gmail.com
  40. 40. Mktg dell’accoglienza: il mktg che funziona di più 1. Sintonia con la domanda 1. 62% dei viaggiatori cinesi preferisce viaggiare in modo indipendente 1. Travel Monitor (CITM) agosto 2013 2. Il mktg delle relazioni è più efficace del mktg tradizionale 1. un rappresentante, door to door… eductour 3. Offline e online 91% utilizza i social media durante il viaggio WeChat, Sina Weibo in primisGiancarlo Dall'Ara giancarlodallara@gmail.com
  41. 41. Per saperne di più  Giancarlo Dall’Ara  Chinese Friendly Italy  Partner di  Chinese Friendly International  Media Partner  http://turismocinese.blogspot.it/  https://www.facebook.com/ChinaFriendly  www.italychinafriendly.com Giancarlo Dall'Ara giancarlodallara@gmail.com

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