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Las marcas italianas y la oportunidad en la EXPO Milano

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Giancarlo Dall'Ara ponente de la III Conferencia Mundial Chinese Friendly Cities (Madrid)
Turismo Chino in Italia

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • grazie, davvero molto gentile!
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  • come sempre i sui interventi arrichiscono le nostre competenze.
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Las marcas italianas y la oportunidad en la EXPO Milano

  1. 1. Las marcas italianas y la oportunidad en la Giancarlo Dall’Ara
  2. 2. Turismo chino: muchas cosas cambiaron en Italia gracias a la EXPO • Visas en 36 horas. • 50 vuelos directos cada semana (10 más gracias a la EXPO) giancarlo.dallara@gmail.com
  3. 3. EXPO un gran acelerador Decenas de nuevas actividades nacidas para el turismo chino giancarlo.dallara@gmail.com
  4. 4. giancarlo.dallara@gmail.com
  5. 5. foto Luca Fazzolari Your Own Wedding in Italy giancarlo.dallara@gmail.com
  6. 6. Boom de sitios web en idioma chino y de marketing online giancarlo.dallara@gmail.com
  7. 7. 1500 hoteles en formación giancarlo.dallara@gmail.com
  8. 8. Muchos projectos en pista • 意大利最美的村落群:居住在历史里。 • 村落(负数村落)一词起源于拉丁语,意为“坚固的城 堡”。因此这是城堡周围的一组房子。中世纪时,这组 房子扩大到广场周围,面对教堂或市政大楼。就这样诞 生了令人惊叹的意大利广场,通常,教堂和市政厅,宗 教权力和民众权利都彼此相对的位于广场上。 • 在意大利的8000个市镇中,几乎有2700个都与伊特鲁里 亚、希腊和古罗马有着渊源,大约4000多个都是在贡院 9世纪到14世纪之间建成的。 giancarlo.dallara@gmail.com
  9. 9. giancarlo.dallara@gmail.com
  10. 10. Muchos eventos dedicados al turismo chino giancarlo.dallara@gmail.com
  11. 11. Ahora Italia cree más en el turismo chino • Y los resultados se ven. 而从国家旅游局公布的数据 看,今年春节最热门的出境 游目的地国家前十位为韩国 (15.6%)、泰国(13.9%)、 日本(8.7%)、澳大利亚 (4.4%)、新加坡(3.6%)、 马来西亚(2.9%)、印度尼 西亚(2.3%)、菲律宾 (2.0%)、意大利(1.5%)、 新西兰(1.4%)。 giancarlo.dallara@gmail.com
  12. 12. Exportamos Know How Hoteles con estilo italiano en Guilin “Shan Shui Villa” Resort, un servicio italiano de 5 estrellas: cocina, musica, bienvenida… giancarlo.dallara@gmail.com
  13. 13. Pero la domanda va a cambiar rápidamente: Desarrollo de “viajes colavorativo” giancarlo.dallara@gmail.com
  14. 14. La domanda va a cambiar rápidamente • Buscaban hoteles 4 o 5 estrellas • Hoy preguntan por hoteles donde tener experiencia giancarlo.dallara@gmail.com
  15. 15. Buscaban circuitos en las ciudades famosas Hoy demandan un viaje en Véneto menor, o en un hotel con SPA fuera de Florencia, o en destinos con un teatro que visitar y, principalmente encuentros. giancarlo.dallara@gmail.com
  16. 16. Qué desean más hoy: ¿el calentador de agua? giancarlo.dallara@gmail.com
  17. 17. El Wifi giancarlo.dallara@gmail.com
  18. 18. Todo esto implica un repensamiento “cuando el nombre no es correcto, el diálogo no es conforme; cuando el diálogo no es conforme, los negocios no pueden ser bien conducidos ” Confucio giancarlo.dallara@gmail.com
  19. 19. 1. Aceptación (Recepción) 2. Turista 3. Investigación 4. …. Palabras que rectificar giancarlo.dallara@gmail.com
  20. 20. 1. ¿Acetptación? Respecto La bienvenida es la primera cuéstion respecto, después los servicios. giancarlo.dallara@gmail.com
  21. 21. 2. Turista? “Emperador por un dia!” “Seis cientos miliones de hombres en este país sagrado son todos Yao y Shun” • Mao giancarlo.dallara@gmail.com
  22. 22. Turista? ¿No es alegría dar la bienvenida a un amigo que llega de un lugar muy lejano? Confucio giancarlo.dallara@gmail.com
  23. 23. 3. Investigación? Escuchar! • Lo 67.98% de los tours de chinos en Italia, van a buscar la cultura local. • Viajen para descubrir, imitar, compartir, investigar, cambiar aire, aprender, mostrar la cara… giancarlo.dallara@gmail.com
  24. 24. giancarlo.dallara@gmail.com happy farmhouse, nongjiale 农家 乐
  25. 25. Un número extraordinario de chinos se desplaza para ver las flores en los árboles/jardínes/festivales giancarlo.dallara@gmail.com
  26. 26. Caminatas, lección de interpretación, visitar escuelas…. giancarlo.dallara@gmail.com
  27. 27. 20 miliones de esquiadores chinos paraconquistarlos la primera norma no es andar a una feria, sino convertirse en chinese friendly y comunicarlo giancarlo.dallara@gmail.com
  28. 28. En conclusión • İIdentifiquémoslos como personas, no como consumidores! • No como “monederos que caminan”. giancarlo.dallara@gmail.com
  29. 29. İBuscando una experiencia auténtica! giancarlo.dallara@gmail.com
  30. 30. giancarlo.dallara@gmail.com

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