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Come conquistare i turisti cinesi

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Per "conquistare" i turisti cinesi consiglio due regole: conoscere il mercato turistico cinese, e rispettare la loro cultura. Relazione di Giancarlo Dall'Ara a BTO 2014

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  • Salve, mi saprebbe dire dove posso trovare un analisi SWOT sul turismo cinese in Italia?
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  • @Michelle Lozneanu cara Michelle nessuno dice di non conquistare anche i turisti europei, ci mancherebbe! Ma un Paese come il nostro che vuole essere leader non può trascurare il primo mercato turistico al mondo: la Cina
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  • Ma prima di conquistare i clienti cinesi perché non iniziare a conquistare clienti anche europei????
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Come conquistare i turisti cinesi

  1. 1. Come «conquistare» i viaggiatori cinesi Giancarlo Dall’Ara, BTO 2 dicembre 2014 Giancarlo Dall'Ara giancarlodallara@gmail.com
  2. 2. Due regole per conquistare il mercato cinese  La prima è conoscerlo Xi Jinping: durante i prossimi 5 anni, 500 milioni di turisti cinesi viaggeranno all’estero Giancarlo Dall'Ara giancarlodallara@gmail.com
  3. 3. Il mercato turistico cinese oggi  Un potenziale di 26 milioni di turisti ….  2012: 83 milioni di viaggi  2013: 98 mil di viaggi  2014: 116 mil di viaggi  160 città con +1 mil Giancarlo Dall'Ara giancarlodallara@gmail.com Cinesi al 1° posto x spesa media in Italia (seguiti da Tedeschi, Francesi, USA)
  4. 4. La «Grande Cina» Giancarlo Dall'Ara giancarlodallara@gmail.com
  5. 5. La «Grande Cina» Giancarlo Dall'Ara giancarlodallara@gmail.com
  6. 6. La Cina in Europa e in Italia  Sono 300 mila gli studenti cinesi in Europa Giancarlo Dall'Ara giancarlodallara@gmail.com
  7. 7. Conoscere il mercato cinese: non fanno solo viaggi di corsa, in pullman Giancarlo Dall'Ara giancarlodallara@gmail.com
  8. 8. Moltissimi cinesi amano le vacanze «indipendenti» Giancarlo Dall'Ara giancarlodallara@gmail.com
  9. 9. Non solo grandi alberghi e marchi di lusso  Un numero straordinario di cinesi, in Cina preferisce residenze di campagna e agriturismo Giancarlo Dall'Ara giancarlodallara@gmail.com
  10. 10. Giancarlo Dall'Ara giancarlodallara@gmail.com
  11. 11. Giancarlo Dall'Ara giancarlodallara@gmail.com
  12. 12. moltissimi amano il mare Giancarlo Dall'Ara giancarlodallara@gmail.com
  13. 13. Un numero straordinario di cinesi si sposta per vedere fioriture/giardini/festival Giancarlo Dall'Ara giancarlodallara@gmail.com
  14. 14. Giancarlo Dall'Ara giancarlodallara@gmail.com
  15. 15. Non solo shopping  Benessere e antiaging  Golf  Castelli  Eventi sportivi  Turismo religioso  …. Esperienze autentiche Giancarlo Dall'Ara giancarlodallara@gmail.com
  16. 16. Conoscere il mercato cinese: il Trade In grande evoluzione Giancarlo Dall'Ara giancarlodallara@gmail.com
  17. 17. Giancarlo Dall'Ara giancarlodallara@gmail.com
  18. 18. Giancarlo Dall'Ara giancarlodallara@gmail.com
  19. 19. Conoscere per non sbagliare Giancarlo Dall'Ara giancarlodallara@gmail.com
  20. 20. «Peculiarità» 1. cultura Giancarlo Dall'Ara giancarlodallara@gmail.com
  21. 21. 2. velocità del cambiamento 302 milioni acquirenti online Giancarlo Dall'Ara giancarlodallara@gmail.com
  22. 22. Il web in Cina: Guanxi 2.0  Niente permette di capire di più i turisti cinesi e il loro comportamento che una analisi del web in Cina  Il web ha permesso l’esplosione delle nicchie Giancarlo Dall'Ara giancarlodallara@gmail.com
  23. 23. Un abitante di Pechino viaggia in media 97 minuti per andare al lavoro Giancarlo Dall'Ara giancarlodallara@gmail.com
  24. 24. Dunque un posizionamento sul web in Cina è più redditizio  Il caso Rimini Giancarlo Dall'Ara giancarlodallara@gmail.com
  25. 25.  Vicenza  Alessandria - Monferrato Giancarlo Dall'Ara giancarlodallara@gmail.com
  26. 26. (prima regola conoscerlo) Seconda regola: rispettarlo Ma occorre essere più orgogliosi del nostro Paese Giancarlo Dall'Ara giancarlodallara@gmail.com E’ questo il senso del progetto Chinese Friendly Italy
  27. 27. In sintesi  Un popolo giovane che ci ama  Un turista ottimista e relativamente facile da soddisfare  Un turismo in sviluppo  ma non subiamolo! Giancarlo Dall’Ara @GDallAra http://turismocinese.blogspot.it/ https://www.facebook.com/ChinaFriendly www.italychinafriendly.com Giancarlo Dall'Ara giancarlodallara@gmail.com

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