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Chinese Friendly Italy: consuntivo 2014

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Ecco il consuntivo delle azioni 2014 di Chinese Friendly Italy, il network turistico italiano leader in Cina. Work shop, seminari, pubblicazioni, Rassegna stampa, adesioni alla rete, progetti, educational tour... per promuovere l'Italia in Cina.

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Chinese Friendly Italy: consuntivo 2014

  1. 1. CHINESE FRIENDLY ITALY 2014 UN ANNO DI ATTIVITÀ
  2. 2. 2 3 CHI SIAMO Chinese Friendly Italy è l’innovativo progetto specializzato nell’accoglienza dei turisti cinesi in Italia. Il marchio identifica un network strutturato che raggruppa destinazioni e operatori del settore turistico- commerciale, dell’ospitalità e della cultura sul territorio nazionale che intendono focalizzare e qualificare l’offerta ad hoc per gli ospiti cinesi. Lo scopo è quello di far conoscere le numerose realtà italiane che apprezzano, conoscono e accolgono i turisti cinesi: hotel, musei, castelli, ristoranti, boutique, shopping mall, itinerari, golf club e destinazioni che aderiscono alla nostra rete sono stati tutti selezionati con attenzione, nel rispetto della cultura cinese e degli standard di accoglienza richiesti dal turista cinese, salvaguardando al contempo l’identità dell’offerta. Sul portale dedicato - www. italychinafriendly.com - vengono descritte (anche in lingua cinese) tutte le realtà che da gennaio 2014 hanno aderito al marchio CHINESE FRIENDLY. Chinese Friendly fa parte della rete internazionale Chinese Friendly International. COSA FACCIAMO Chinese Friendly Italy, svolgendo un’incisiva attività di marketing (online e offline), intende posizionare e far conoscere i propri associati creando nuove e interessanti opportunità. Alcune tra le azioni concrete del circuito: • standard di servizio, • formazione e aggiornamento degli operatori e del personale, • presenza sui media cinesi, • partecipazione alle più importanti manifestazioni fieristiche e congressuali, • contatti con i principali e più importanti attori del turismo cinese (istituzioni, tour operator specializzati, agenzie viaggio, guide turistiche, stampa, social network, blogger), • educational tour. I NOSTRI VALORI Il circuito è nato da un progetto articolato, con precisi obiettivi e si basa su una serie di valori condivisi: • conoscenza del mercato turistico cinese, • ascolto delle aspettative degli operatori e dei turisti, • attenzione alle esigenze degli ospiti cinesi, • attenzione all’accoglienza e gestione dell’accoglienza nel rispetto della cultura cinese, • aggiornamento e miglioramento continuo.
  3. 3. 4 5 I NOSTRI ASSOCIATI STRUTTURE RICETTIVE • Alloro Suite Hotel - Bologna • AS Hotel Cambiago • AS Hotel Limbiate • Best Western Premier BHR - Treviso • Best Western Soave Hotel - San Bonifacio (VR) • Best Western Tre Torri - Altavilla Vicentina (VI) • Chateau Monfort - Milano • Crossing Condotti – Roma • Enterprise Hotel - Milano • Golden Palace - Torino • Grand Hotel San Pietro - Palinuro (SA) • Grand Hotel Savoia - Genova • Holiday Inn Imperiale - Rimini • Hotel Berna - Milano • Hotel Diamante - Alessandria • Hotel Doria - Milano • Hotel Fiera - Verona • Hotel Habitat - Milano • Hotel La Favorita - Mantova • Hotel Londra - Alessandria • Hotel Poliziano - Milano • Hotel Regina - Milano • Hotel Select - Riccione • Hotel Sovrana - Rimini • Il Mulino di Firenze - Firenze • Italiana Hotels Firenze • Italiana Hotels Milano • L’Antico Convitto - Amalfi • Le Rose Suite Hotel - Rimini • Palace Inn - Ferrara • Plaza Hotel Lucchesi - Firenze • Radisson Blu - Roma • Ramada Encore Hotel - Bologna • Tenuta della Guardia - Gavi (AL) • Villa Olmi - Firenze • Savoia Hotel - Rimini DESTINAZIONI E OPERATORI TURISTICI • Alessandria • Maranello • Vicenza è - Vicenza • Alexala - Alessandria • Rimini Reservation - Rimini • Evento Italiano - Lucca • Larus Viaggi - Ferrara • I viaggi di Kilroy - Latina • Caldana Travel Service - Brescia • Arcadia Viaggi - Cesenatico MUSEI E LUOGHI D’ARTE • Mart di Rovereto • Peggy Guggenheim CERTIFICAZIONI Agli aderenti alla rete viene rilasciato l’uso esclusivo del Marchio Chinese Friendly Italy, member of Chinese Friendly International. A tutti i committenti proponiamo, inoltre, l’etichetta Chinese Friendly Italy, che verrà consegnata a seguito di una visita di valutazione degli standard di accoglienza verso il turista cinese. Tra questi: • competenze e conoscenze del mercato turistico cinese, • standard di accoglienza • standard linguistici • standard F&B • standard camere (per le strutture ricettive). PARTNER E COLLABORAZIONI Oltre alla partnership ufficiale con Chinese Friendly International, la rete conta partnership con: • China Arancia • UnionPay International Abbiamo, inoltre, definito un accordo di partnership con AgiChina24 (per articoli sia in italiano che in cinese) e con Class Editore per la rivista in cinese Eccellenza Italia. Catalogo delle strutture ricettive associate
  4. 4. 6 7 LE ATTIVITÀ SVOLTE In solo un anno, il 2014, sono state davvero tante e differenti le iniziative e le attività intraprese dalla rete. Di seguito menzioniamo le principali, suddivise per ambito di intervento. SEMINARI E INCONTRI DI PRESENTAZIONE Abbiamo tenuto più di una quindicina di seminari e incontri lungo tutto lo Stivale: Piemonte, Trentino, Veneto, Lombardia, Emilia Romagna, Lazio, Toscana e Liguria. Febbraio 2014 Seminario a Roma Maggio 2014 Seminario a Torino per la Camera di Commercio Novembre 2014 Seminari alla BTO Firenze Dicembre 2014 Seminario a Genova Giancarlo Dall’Ara durante il seminario a Roma Mauro Santinato durante il seminario alla BTO di Firenze
  5. 5. 8 9 WORKSHOP E RELAZIONI CON T.O. E CONTATTI INTERNAZIONALI SPECIALIZZATI Matching China, Rimini - marzo 2014 Workshop a Rimini, al quale hanno partecipato più di 20 tour operator specializzati e che - visto il successo - ripeteremo nel 2015. Marzo 2014 Matching China a Rimini Aprile 2014 Workshop a Pechino presso l’Hotel Wanda Workshop a Shanghai -“Discover True Italy”- 12 novembre 2014 Susan Sun presenta la rete e il Libro Bianco sul turismo cinese Novembre 2014 Workshop a Shanghai Discover True Italy
  6. 6. 10 11 FIERE ED EVENTI INTERNAZIONALI 1 GIFT - Fiera di Canton (Guangzhou), marzo 2014 2 Giancarlo Dall’Ara con Kurt Grotsch 3 Conferenza internazionale Chinese Friendly di Saragozza, marzo 2014 4/5 Fiera CITM a Shanghai, novembre 2014 6 Presso il tour operator specializzato Ctrip Marzo 2014 Fiera GIFT di Canton (Guangzhou) Marzo 2014 Conferenza internazionale Chinese Friendly a Saragozza 1 2 3 Aprile 2014 Fiera COTTM a Pechino Novembre 2014 Fiera CITM a Shanghai 4 5 6
  7. 7. 12 13 AZIONI PROMOZIONALI VARIE ENJOY ITALY Abbiamo collaborato alla realizzazione della guida redatta totalmente in lingua cinese, Enjoy Italy, di Susan Sun, che è stata presentata a Pechino, Canton e Shanghai (aprile 2014) assieme ai materiali promozionali della nostra rete. In seguito, è stata presentata anche in Italia, per la prima volta a Vicenza, in luglio. Presentazione Guida a Pechino e a Shanghai Presentazione Guida a Vicenza DELEGAZIONI CINESI Abbiamo portato e ospitato a Rimini diverse delegazioni cinesi in Italia. Ad esempio è stata ospitata in settembre in Romagna una delegazione di medici cinesi. I medici provenienti dalla Province del Jiangsu e dell’Hunan, accompagnate da funzionari del Ministero della Salute, sono stati ospiti all’Hotel Savoia di Rimini. EDUCATIONAL TOUR Educational in cui abbiamo ospitato presso alcuni hotel aderenti alla rete (all’Hotel Savoia di Rimini Alice Yang e alcuni investitori cinesi in ottobre 2014). Delegazione investitori cinesi all’Hotel Savoia di Rimini Delegazione cinese di medici Turisti cinesi ospiti della struttura agrituristica Chinese Friendly Italy di Gavi (AL), Tenuta della Guardia
  8. 8. 14 15 GIORNALISTI E BLOGGER Abbiamo portato giornalisti cinesi ad Alessandria, Vicenza, Rimini, Amalfi, Venezia. Susan Sun a Rimini Turisti cinesi a Rimini, ospitati da un hotel chinese friendly Ad agosto abbiamo ospitato per 7 giorni un famoso blogger cinese, Shen Wei - che all’epoca aveva oltre 700 mila follower, ed oggi ha superato il milione di fan su Sina Weibo. È stato portato in visita in varie località italiane, tra cui Milano, Alessandria, Monferrato, Rimini, Firenze, Pienza e Roma. Distintivo Shen Wei Shen Wei a Rimini, cooking lesson presso l’Hotel Sovrana LIBRO BIANCO TURISMO CINESE Il 10 ottobre alla fiera di Rimini, in occasione del TTG, presentazione del nostro Libro bianco sul turismo cinese (35 autori, 6 dei quali cinesi, 550 pagine).
  9. 9. 16 17 PRESENZA SUI SOCIAL NETWORK CINESI Gestiamo direttamente 3 account su Sina Weibo, e pubblichiamo in media 8 post al giorno in cinese. Abbiamo un accordo con la APP per turismo individuale di lusso cinese Xiehouit in basw al quale tutti i nostri aderenti hanno uno spazio gratuito. RASSEGNA STAMPA RASSEGNA STAMPA CHINESE FRIENDLY ITALY Abbiamo ottenuto una rassegna stampa da primato (70 articoli tra Italia e Cina). Di seguito solo alcuni tra i numerosi articoli pubblicati. Su Eccellenza Italia ALTRE PUBBLICAZIONI ALTRE PUBBLICAZIONI
  10. 10. 18 19
  11. 11. Buon anno!

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