Planet of the Apps

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Presentation given at AIMIA QLD event, June 2010

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Planet of the Apps

  1. 1. WIP Planet of the Apps Dale Rankine Appland Team Lead, Experience Architect Vodafone Hutchison Australia appland © vodafone hutchison australia
  2. 2. appland © vodafone hutchison australia
  3. 3. appland © vodafone hutchison australia
  4. 4. appland © vodafone hutchison australia
  5. 5. Marketing Strategies appland © vodafone hutchison australia
  6. 6. Marketing Strategies DIRECT TO CONSUMER COMMUNICATIONS appland © vodafone hutchison australia
  7. 7. Marketing Strategies DIRECT TO CONSUMER COMMUNICATIONS TARGETED EDM appland © vodafone hutchison australia
  8. 8. Marketing Strategies DIRECT TO CONSUMER COMMUNICATIONS TARGETED EDM ON-PORTAL appland © vodafone hutchison australia
  9. 9. Marketing Strategies SOCIAL COMMUNICATIONS appland © vodafone hutchison australia
  10. 10. Marketing Strategies SOCIAL COMMUNICATIONS TWITTER, FACEBOOK appland © vodafone hutchison australia
  11. 11. Marketing Strategies SOCIAL COMMUNICATIONS TWITTER, FACEBOOK WORD OF MOUTH appland © vodafone hutchison australia
  12. 12. Marketing Strategies IN-APP / APP STORES appland © vodafone hutchison australia
  13. 13. Marketing Strategies IN-APP / APP STORES IN-APP CROSS PROMOTION AND RANKING appland © vodafone hutchison australia
  14. 14. Marketing Strategies IN-APP / APP STORES IN-APP CROSS PROMOTION AND RANKING APP STORE CHARTS appland © vodafone hutchison australia
  15. 15. appland © vodafone hutchison australia
  16. 16. Thank youdale.rankine@vodafone.com.autwitter.com/dalerankinetwitter.com/visitappland appland © vodafone hutchison australia

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