Shift Happens Ppt

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Social media presentation for joint conference of Newspaper Association of america and American Society of newspaper Editors

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Shift Happens Ppt

  1. 2. Four years ago on April 20, 2004 NAA - ASNE Convention Washington, D.C. 2004
  2. 3. President Bush greets publishers and editors as “members of the Politburo.”
  3. 4. Sen. Hillary Clinton says she’s not considering a run for president.
  4. 5. I warn that newspapers are steering into an iceberg.
  5. 6. You can’t make this stuff up.
  6. 7. Shift happens.
  7. 8. The 2008 Capital Conference Learning Lab on social media
  8. 10. the precipitous moment Newseum opens: 500 years of news @ about $1 million per year
  9. 11. “ Few believe that newspapers in their current printed form will survive. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.” ERIC ALTERMAN, The New Yorker March 31, 2008 I’M IN DENIAL
  10. 12. “ I know I asked for ice, but this is ridiculous.” -- John Jacob Astor at the bar of the Titanic WHAT’S NEXT v.2004
  11. 14. social media
  12. 15. social networking then
  13. 16. and now
  14. 17. 2008 April 14 suspended disbelief NAA - ASNE - NEXPO ’08 Capital Conference
  15. 18. Bebo founders will make $600m Michael and Xochi Birch Founded Bebo in 2005
  16. 19. new york london miami > the We Media story
  17. 20. the five organizing principles of We Media
  18. 21. participation the five organizing principles of We Media
  19. 22. participation openness the five organizing principles of We Media
  20. 23. participation openness conversation the five organizing principles of We Media
  21. 24. participation openness conversation community the five organizing principles of We Media
  22. 25. participation openness conversation community connectedness the five organizing principles of We Media
  23. 26. the corner social networks news organizations participatory proprietary open controlling conversations lectures virtual physical connected distributed
  24. 27. “ I’m letting my nemesis define me.” Cartoonbank
  25. 28. the way out off the couch
  26. 29. maya, 23 assistant to investment banker digital native, content creator music photography finance fashion videos politics social causes travel news
  27. 30. maya’s screens I’ll accept these stories I’ll accept these ads I’ll accept these emails
  28. 31. maya’s network I’ll share with 100 friends
  29. 32. who share with 100 friends
  30. 33. within six steps . . .
  31. 34. we live in exponential times
  32. 37. which is more than the previous 5,000 years
  33. 38. NYT.com and top ten news sites combined create only .3% of total posts and links yet . . .
  34. 39. we the paradox 70% mindful of the importance of journalism
  35. 40. we 36% satisfied with traditional news sources
  36. 42. each of us leaves a digital footprint
  37. 43. mine, so far this year
  38. 44. the equivalent of 25,000 trees, printed
  39. 45. MySpace Over 200 million registered users
  40. 46. if MySpace were a country, it would be the 11th largest
  41. 47. the MySpace mindset socialprise
  42. 48. Targeted media buys co-creators communities value propostion
  43. 49. how to socialprise
  44. 50. tag all content is miscellaneous
  45. 51. feed websites are so yesterday
  46. 52. link the ethic of reciprocity
  47. 53. blog
  48. 54. enable
  49. 55. personalize solutions needs context of use individual
  50. 56. integrate all news has a long social life
  51. 57. rate
  52. 58. ask for ideas
  53. 59. monetize each piece of information has a value proposition
  54. 60. www.myspace.com/yuri_arcurs Freelance photographer Sells 400,000 stock photos per year 44,000 Google references Earns $25,000 month think like a 29-year old
  55. 61. analyze
  56. 62. make great stories
  57. 63. share
  58. 64. NAA blog post & slides at: www.ifocos.org
  59. 65. thanks! dale @ ifocos.org

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