Ecology of Gadgets - Mobile March 2012

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Consumer computing has evolved into 3 distinct platforms; mobile, tablet, and desktop computing.

By focusing on end-user behavioral data, you can derive what users actually do with each platform and then use those insights to design better experiences for your users.

Data Sources:
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Ecology of Gadgets - Mobile March 2012

  1. 1. An Ecology of Gadgets Dakota Reese Brown 03.17.2012
  2. 2. An Ecology of GadgetsEcology? Dakota Reese Brown @dakotareese
  3. 3. An Ecology of GadgetsWhat does the users environment consist of? Dakota Reese Brown @dakotareese
  4. 4. An Ecology of GadgetsHow do we know these platforms are different? Dakota Reese Brown @dakotareese
  5. 5. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  6. 6. An Ecology of GadgetsApproaching Constant Usage Dakota Reese Brown @dakotareese
  7. 7. An Ecology of GadgetsMobile Augments Other Experiences Dakota Reese Brown @dakotareese
  8. 8. An Ecology of GadgetsWeb vs. Native Consumption Dakota Reese Brown @dakotareese
  9. 9. An Ecology of GadgetsWhat are we doing with apps? Dakota Reese Brown @dakotareese
  10. 10. An Ecology of GadgetsThe Far Reaching Mobile Web Dakota Reese Brown @dakotareese
  11. 11. An Ecology of GadgetsMobile Web: Top Sites Dakota Reese Brown @dakotareese
  12. 12. An Ecology of GadgetsMobile Web: Search Intent Dakota Reese Brown @dakotareese
  13. 13. An Ecology of GadgetsWhat are we searching for? Dakota Reese Brown @dakotareese
  14. 14. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  15. 15. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  16. 16. An Ecology of GadgetsTablets: Mornings & Evenings Dakota Reese Brown @dakotareese
  17. 17. An Ecology of GadgetsNot Sleeping, Not Working Dakota Reese Brown @dakotareese
  18. 18. An Ecology of GadgetsLocation, Location, Location Dakota Reese Brown @dakotareese
  19. 19. An Ecology of GadgetsConsumptive Models Dakota Reese Brown @dakotareese
  20. 20. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  21. 21. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  22. 22. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  23. 23. An Ecology of GadgetsWorking Hard for the Money? Dakota Reese Brown @dakotareese
  24. 24. An Ecology of GadgetsAre consumptive things doomed? Dakota Reese Brown @dakotareese
  25. 25. An Ecology of GadgetsNot Quite Busy Bees Dakota Reese Brown @dakotareese
  26. 26. An Ecology of GadgetsCorrective Behaviors Dakota Reese Brown @dakotareese
  27. 27. An Ecology of GadgetsAn Ecology of Gadgets Dakota Reese Brown @dakotareese
  28. 28. Thank you.

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