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2011 north canterbury-social networking - session3

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Session 3 in the Social Media workshop for Enterprise North Canterbury

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2011 north canterbury-social networking - session3

  1. 1. West Coast Social Media Workshop Session 3 June 2011
  2. 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  3. 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR codes – link to microsites http://tingiz.com/
  4. 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  5. 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  6. 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  7. 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Long Tail Marketing – A World of Infinite Niches Generic Niche #hashtags
  8. 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Where is your audience?
  9. 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Creators – Active in social media and make wikis, blogs videos etc about their passions, your product or service Critics – Active in social media, comment on blogs, write reviews, rate stuff vocal on Twitter Collectors – Organise what they find into bookmarked sites and share via Twitter Joiners – Cluster around tools like Facebook, LinkedIn and share collective experiences Spectators (lurkers) – Avid readers of blogs, wikis but do not contribute, read reviews and make decisions based upon what they have read Inactives – Do not use the net…. http://www.forrester.com
  10. 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.forrester.com/empowered/tool_consumer.html What kind of user is your audience?
  11. 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of user is your audience?
  12. 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.google.com/alerts Join the conversation – how else will you know what they are saying?
  13. 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Join the conversation – how else will you know what they are saying? http://www.radian6.com/ http://socialmedia.alterian.com http://www.trackur.com/
  14. 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://www.business-strategy-innovation.com/wordpress/2011/02/southwest-airlines-social-media-strategy/ http://bit.ly/kpNUfu
  15. 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://mashable.com/2011/06/09/brands-twitter-success/
  16. 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
  17. 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
  18. 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
  19. 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What is your benchmark? http://www.crazyegg.com/home2 http://www.google.com/analytics/ http://dakinane.com:2082
  20. 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://feedjit.com/ What is your benchmark? http://clustrmaps.com/ http://www.revolvermaps.com/
  21. 21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social network communities – different flavours www. .com
  22. 22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane So how does it all work? You www. .com Internet
  23. 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter - # example #spedchat 5010 new Twitter users introduced to dakinane - I now follow modelmekids Followed by 1023 Twitter users
  24. 24. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Actions to build traffic <ul><li>Know where your target audiences are </li></ul><ul><li>Watch their conversations before joining – know their syntax </li></ul><ul><li>Update your website – blog – wiki regularly </li></ul><ul><li>Inform your social networks that you have done this – provide the link </li></ul><ul><li>Give away stuff to build loyalty and encourages others to spread the word </li></ul><ul><li>RT interesting/relevant information, use what you find to inform a new post </li></ul><ul><li>Share what you have read/found with your communities </li></ul><ul><li>Plan to use images and videos, upload them and let your SN communities know </li></ul><ul><li>Be picky about those that you follow and who follow you, block/un-follow users </li></ul>www. .com
  25. 25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Making the communities work together – managing your input www. .com
  26. 26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers… www. .com
  27. 27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers…
  28. 28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

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