Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2011 geraldine social networking - session1

767 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

2011 geraldine social networking - session1

  1. 1. Geraldine Social Media Workshop Session 1 September 2011
  2. 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.
  3. 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/traditional advertising methods Pull marketing
  4. 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter
  5. 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Commercial Uses for QR Codes
  6. 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Devices that can read QR Codes
  7. 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Smartphone user habits http://visual.ly/smartphone-usage
  8. 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your Details in their Pocket – Quick Response
  9. 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your Details in their Pocket – Quick Response
  10. 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your Details in their Pocket – Quick Response
  11. 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your Details in their Pocket – Quick Response
  12. 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes in New Zealand - Examples
  13. 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes in New Zealand - Examples
  14. 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes in New Zealand - Examples
  15. 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes in New Zealand - Examples
  16. 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes in New Zealand - Examples
  17. 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes - Merchandising
  18. 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR Codes - Benefits <ul><li>Physical link to virtual world </li></ul><ul><li>Elicits an instant response </li></ul><ul><ul><li>Puts your information in their pocket </li></ul></ul><ul><li>Trackable </li></ul><ul><ul><li>Monitor performance of individual codes </li></ul></ul><ul><ul><li>campaign specific </li></ul></ul><ul><li>Enhances visitor experience </li></ul><ul><ul><li>Language support </li></ul></ul><ul><ul><li>Additional information – multimedia </li></ul></ul><ul><ul><li>Puts you in charge of your information </li></ul></ul><ul><ul><li>Point of sale </li></ul></ul><ul><li>No additional technology investment for you </li></ul>Twitter hash tag: #tourismchat
  19. 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The Increasingly Connected Expectations of your clientele &quot;Travellers' expectations have changed so dramatically and it's becoming essential to offer [good service],&quot; he said. &quot;And the type of people we're going to see coming to the Rugby World Cup will be in that bracket that is more affluent than your usual backpacker and will want to be able to take photos and footage and send it back home and show people what they're missing out on - and that's quite important for our tourism industry,&quot; Brislen said. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10730491 New Zealand will be home to 15 million internet-capable devices by 2015 - more than three devices for every person, according to research released today. This surge in new devices, up from 9 million in 2010, will boost the amount of internet traffic being sent and received in New Zealand by almost 50 per cent annually over the next four years. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10729687 Articles from June 2011
  20. 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband (UFB -2010 rollout) http://www.internetworldstats.com/pacific.htm#nz
  21. 21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics
  22. 22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level domain statistics
  23. 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://www.socialmediatoday.com/SMC/78505 <ul><li>US Twitter users </li></ul><ul><li>53% female </li></ul><ul><li>78% users 18 – 49 </li></ul><ul><li>74% no children </li></ul><ul><li>52% earn US$30-100K </li></ul><ul><li>46% university educated </li></ul>Twitter demographics
  24. 24. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter demographics Who are Twitter users so important to your brand? Of the users who are active on Twitter daily: 72% publish blog posts at least once a month 70% comment on others’ blog posts 61% write at least one product review a month 61% comment on news sites 56% write articles for third-party sites 53% post videos online 50% make contributions to wiki sites 48% share deals found through coupon forums What happens on Twitter doesn’t stay on Twitter. Twitter is the glue that binds http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/
  25. 25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane NZ Facebook demographics Source: http://www.seosydneyblog.com/2010/05/facebook-new-zealand-user-statistics.html <ul><li>NZ Facebook users </li></ul><ul><li>1 675 540 users </li></ul><ul><li>49.87% of NZ online population </li></ul><ul><li>56.4% female users </li></ul><ul><li>24.7% largest single group 18-24 </li></ul>600 000 000 Facebook users globally
  26. 26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networks and Marketing
  27. 27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networks and Your Marketing Battleground Information sharing Incentives/offers Video Images Audio www. .com
  28. 28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Identifying and Informing your demographic groups Future Guests Images Videos Prices Offers Feedback Facilities Accommodation Attractions Past Guests Reviews Opinions Images Videos Adventure Tourism Operator Potential Guests Who else takes part Their experiences Overseas Agents Language support Group Discounts Optimal times for tours Images Location Accomodation Attractions Potential experience Local Operators Promote each other Reviews Images Offers - packages
  29. 29. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum
  30. 30. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer
  31. 31. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy <ul><li>Staff – who will be responsible for what and how often? </li></ul><ul><li>Objectives – What is your aim? </li></ul><ul><li>Focus – What are you promoting? </li></ul><ul><li>Demographic – Who are you targeting? </li></ul><ul><li>Branding – Ensure you brand consistently over all tools </li></ul><ul><li>Tools – Which SN tools best suit your objectives? </li></ul><ul><li>Publicity – How will you build your profile? </li></ul><ul><li>Results – How will you monitor your SN performance? </li></ul>Terminology: RT, DM, like, share = Word of mouth promotion Followers = brand loyalty To be successful you have to be an active member of your communities!
  32. 32. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy http://ncsocialmedia.wikispaces.com/
  33. 33. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

×