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project   by Malaysians  for Malaysians and others
What is C 2 M? <ul><li>Malaysian stories </li></ul><ul><li>which are  </li></ul><ul><li>Short,  </li></ul><ul><li>Positive...
<ul><li>Attractive book,  </li></ul><ul><li>handy </li></ul><ul><li>   Published </li></ul><ul><li>annually </li></ul>Wha...
<ul><li>To inform, educate,  </li></ul><ul><li>entertain, motivate   </li></ul><ul><li>To promote  </li></ul><ul><li>posit...
<ul><li>Encourage & energize </li></ul><ul><li>local writers </li></ul><ul><li>Enhance  </li></ul><ul><li>English usage </...
<ul><li>Recognize Malaysian </li></ul><ul><li>accomplishments </li></ul>Why C 2 M? <ul><li>Promote Malaysia  </li></ul><ul...
Target Readers <ul><li>Locals  </li></ul><ul><li>Expatriates </li></ul><ul><li>Tourists </li></ul>   Malaysian  Diaspora ...
WIIFY (readers) C2M will carry stories that…
C 2 M… <ul><li>Produced by </li></ul><ul><li>Mount Miriam  </li></ul><ul><li>Cancer Hospital   </li></ul><ul><li>(MMCH) Pe...
 
 
 
 
 
 
 
IGRT (Image Guided  Radiotherapy  Treatment) Machine
Needy Patients (RM700K – 800K) Palliative Care Centre   (RM500K) Education & Research General IGRT Machine (RM7.8 Million)...
Yearly,  > 1,000 new cancer patients. <ul><li>The top 5 cancers treated : </li></ul><ul><li>Breast Cancer,  </li></ul><ul>...
<ul><li>600K </li></ul>Amount Owing RM 3.35 Million
How to get the 600K? <ul><li>Revenue </li></ul><ul><li>Platinum Donor </li></ul><ul><li>5 x RM50,000   250,000 </li></ul><...
How to get the 600K? <ul><li>Expenses </li></ul><ul><li>Printing & Design  50,000 </li></ul><ul><li>Secretariat & Publicit...
Revenue  710,000 Less  Expenses  110,000 Net Revenue  600,000
Target Revenue Market <ul><li>Sponsors / </li></ul><ul><li>Advertisers </li></ul><ul><li>“ Buku Hebat”  </li></ul><ul><li>...
WIIFY  (Sponsors / Advertisers) <ul><li>Your PR / Ad. tool </li></ul><ul><li>Long advertising  </li></ul><ul><li>mileage  ...
AESB <ul><li>Non Profit Company </li></ul>ACHIEVERS ENGAGEMENT SDN BHD   Reg. No. 738287W
AESB (Incld. volunteers) <ul><li>Objectives </li></ul><ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more...
<ul><li>Objectives  </li></ul><ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>AESB (Incld. volunteers)...
AESB Team / Roles Francis Ooi Chong Jin  Khoo Boo Yeang Yap Soon Hin Kim Gooi Dalwi Lee Production  Marketing  Finance  Ed...
AESB Team / Roles YOU? YOU? YOU? Others Others Others
Who’s Who <ul><li>Name </li></ul><ul><li>Profession </li></ul><ul><li>Qualification </li></ul><ul><li>Passion </li></ul><u...
Who’s Who <ul><li>Francis Ooi </li></ul><ul><li>Handyman </li></ul><ul><li>BSc Hons </li></ul><ul><li>Hasher </li></ul><ul...
Who’s Who <ul><li>Khoo Boo Yeang </li></ul><ul><li>Investment Planner </li></ul><ul><li>B. Econs </li></ul><ul><li>Abundan...
Who’s Who <ul><li>Yap Soon Hin </li></ul><ul><li>Consulting </li></ul><ul><li>Accountant </li></ul><ul><li>CPA, CA (M) </l...
Who’s Who <ul><li>Kim Gooi </li></ul><ul><li>Photojournalist </li></ul><ul><li>GCIT., S’pore </li></ul><ul><li>Polytechnic...
Who’s Who <ul><li>Dalwi Lee </li></ul><ul><li>Craftpot </li></ul><ul><li>MBA, IMC </li></ul><ul><li>Doing nothing </li></u...
How can YOU contribute? SERVE BUY AD SPACE BE A DONOR BE THE FORCE
SERVE BE A DONOR BUY AD SPACE BE THE FORCE YOU  (Jedi) are the FORCE
All payments to Mount Miriam Cancer Hospital.  BE A DONOR BUY AD SPACE SERVE BE THE FORCE
WIIFY as Donors <ul><li>Show your kindness </li></ul><ul><li>Lift your spirit </li></ul><ul><li>Tax Exemption </li></ul>Al...
BUY AD SPACE All payments to Mount Miriam Cancer Hospital.  SERVE BE A DONOR BE THE FORCE
Ads  (Full Page Rate) RM 5,000 per page All payments to Mount Miriam Cancer Hospital.
Ads  (Three 1/3 page rate) @ RM 6,000 for 3 ads. All payments to Mount Miriam Cancer Hospital.
SERVE BUY AD SPACE BE A DONOR BE THE FORCE
How YOU can SERVE <ul><li>Search out / write stories </li></ul><ul><li>Provide: </li></ul><ul><li>editorial advice </li></...
How YOU can SERVE <ul><li>Canvas for Ads </li></ul><ul><li>Source for Donors </li></ul><ul><li>Sell C 2 M Bo  oks </li></ul>
<ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more Zest to Life </li></ul><ul><li>Rev up your mind </li>...
<ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>WIIFY serving as Volunteers <ul><li>“ Cheak Par  </li>...
Specifications <ul><li>Format / size </li></ul><ul><li>Finishing –  </li></ul><ul><li>Soft Cover </li></ul><ul><li>Colour ...
Q&A
Complete Expression of Interest Form
Thank You Naanri Terima Kasih Xie Xie Arigato Merci Beaucoup
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Cerita-Cerita Malaysia - a book on nuances of old and present Malaysia

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Presentation on objectives and contents of a book to promote writers, photographers and people who can bring back nostalgia of old and present Malaysia; promote reading, tourism; and in the meantime contribute to charity - an appeal to kind hearted souls to contribute in cash, kind or efforts and to companies ready to take on this project as one of their corporate social responsibilities.

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Cerita-Cerita Malaysia - a book on nuances of old and present Malaysia

  1. 1. project by Malaysians for Malaysians and others
  2. 2. What is C 2 M? <ul><li>Malaysian stories </li></ul><ul><li>which are </li></ul><ul><li>Short, </li></ul><ul><li>Positive, </li></ul><ul><li>Mostly Non-fiction </li></ul><ul><li>Varied interest </li></ul><ul><li>Easy read </li></ul>
  3. 3. <ul><li>Attractive book, </li></ul><ul><li>handy </li></ul><ul><li> Published </li></ul><ul><li>annually </li></ul>What is C 2 M?  A “Made in Malaysia” Intellectual Product
  4. 4. <ul><li>To inform, educate, </li></ul><ul><li>entertain, motivate </li></ul><ul><li>To promote </li></ul><ul><li>positive human </li></ul><ul><li>values </li></ul>Why C 2 M?
  5. 5. <ul><li>Encourage & energize </li></ul><ul><li>local writers </li></ul><ul><li>Enhance </li></ul><ul><li>English usage </li></ul>Why C 2 M?
  6. 6. <ul><li>Recognize Malaysian </li></ul><ul><li>accomplishments </li></ul>Why C 2 M? <ul><li>Promote Malaysia </li></ul><ul><li>& Tourism </li></ul>
  7. 7. Target Readers <ul><li>Locals </li></ul><ul><li>Expatriates </li></ul><ul><li>Tourists </li></ul> Malaysian Diaspora C2M
  8. 8. WIIFY (readers) C2M will carry stories that…
  9. 9. C 2 M… <ul><li>Produced by </li></ul><ul><li>Mount Miriam </li></ul><ul><li>Cancer Hospital </li></ul><ul><li>(MMCH) Penang, </li></ul><ul><li>Malaysia. </li></ul><ul><li>Managed by </li></ul><ul><li>Achievers Engagement </li></ul><ul><li>Sdn Bhd </li></ul><ul><li>(AESB) – a non-profit company </li></ul>
  10. 17. IGRT (Image Guided Radiotherapy Treatment) Machine
  11. 18. Needy Patients (RM700K – 800K) Palliative Care Centre (RM500K) Education & Research General IGRT Machine (RM7.8 Million) FUNDS
  12. 19. Yearly, > 1,000 new cancer patients. <ul><li>The top 5 cancers treated : </li></ul><ul><li>Breast Cancer, </li></ul><ul><li>Cervical Cancer, </li></ul><ul><li>NPC Cancer, </li></ul><ul><li>Head & Neck Cancer and </li></ul><ul><li>Lung Cancer. </li></ul>
  13. 20. <ul><li>600K </li></ul>Amount Owing RM 3.35 Million
  14. 21. How to get the 600K? <ul><li>Revenue </li></ul><ul><li>Platinum Donor </li></ul><ul><li>5 x RM50,000 250,000 </li></ul><ul><li>Gold Donor </li></ul><ul><li>10 x RM30,000 300,000 </li></ul><ul><li>Advertisements </li></ul><ul><li>20 x RM5,000 100,000 </li></ul><ul><li>Sale of Books </li></ul><ul><li>1500 copies x RM40 60,000 </li></ul><ul><li>Total 710,000 </li></ul>
  15. 22. How to get the 600K? <ul><li>Expenses </li></ul><ul><li>Printing & Design 50,000 </li></ul><ul><li>Secretariat & Publicity 11,000 </li></ul><ul><li>Honorarium for Writers </li></ul><ul><li>20 articles x RM500 10,000 </li></ul><ul><li>Honorarium for Cartoonists, </li></ul><ul><li>Photographers 5,000 </li></ul><ul><li>Cost of Selling Books </li></ul><ul><li>Distributors 1000 books x 20 20,000 </li></ul><ul><li>Volunteers 500 books x 10 5,000 </li></ul><ul><li>Contingencies 9,000 </li></ul><ul><li>Total 110,000 </li></ul>
  16. 23. Revenue 710,000 Less Expenses 110,000 Net Revenue 600,000
  17. 24. Target Revenue Market <ul><li>Sponsors / </li></ul><ul><li>Advertisers </li></ul><ul><li>“ Buku Hebat” </li></ul><ul><li>- a special </li></ul><ul><li>corporate / </li></ul><ul><li>personal gift </li></ul><ul><li>Book buyers </li></ul>With Compliments from To:
  18. 25. WIIFY (Sponsors / Advertisers) <ul><li>Your PR / Ad. tool </li></ul><ul><li>Long advertising </li></ul><ul><li>mileage </li></ul><ul><li>Earns immeasurable </li></ul><ul><li>goodwill </li></ul><ul><li>Help meet your </li></ul><ul><li>CSR objectives </li></ul>With Compliments from With Compliments from To:
  19. 26. AESB <ul><li>Non Profit Company </li></ul>ACHIEVERS ENGAGEMENT SDN BHD Reg. No. 738287W
  20. 27. AESB (Incld. volunteers) <ul><li>Objectives </li></ul><ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more Zest to Life </li></ul><ul><li>Rev up your mind </li></ul>
  21. 28. <ul><li>Objectives </li></ul><ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>AESB (Incld. volunteers) <ul><li>“ Cheak Par </li></ul><ul><li>Sneow Eng” </li></ul>
  22. 29. AESB Team / Roles Francis Ooi Chong Jin Khoo Boo Yeang Yap Soon Hin Kim Gooi Dalwi Lee Production Marketing Finance Editorial Design
  23. 30. AESB Team / Roles YOU? YOU? YOU? Others Others Others
  24. 31. Who’s Who <ul><li>Name </li></ul><ul><li>Profession </li></ul><ul><li>Qualification </li></ul><ul><li>Passion </li></ul><ul><li>Other remarks </li></ul>Formal Picture Informal Picture
  25. 32. Who’s Who <ul><li>Francis Ooi </li></ul><ul><li>Handyman </li></ul><ul><li>BSc Hons </li></ul><ul><li>Hasher </li></ul><ul><li>“ Cheers” </li></ul>
  26. 33. Who’s Who <ul><li>Khoo Boo Yeang </li></ul><ul><li>Investment Planner </li></ul><ul><li>B. Econs </li></ul><ul><li>Abundance of </li></ul><ul><li>the Universe </li></ul><ul><li>“ Carpe Diem – </li></ul><ul><li>Seize The Day” </li></ul>
  27. 34. Who’s Who <ul><li>Yap Soon Hin </li></ul><ul><li>Consulting </li></ul><ul><li>Accountant </li></ul><ul><li>CPA, CA (M) </li></ul><ul><li>Enjoy mother nature </li></ul><ul><li>and simple living </li></ul><ul><li>“ Aspire to live a </li></ul><ul><li>long, useful & </li></ul><ul><li>productive life” </li></ul>
  28. 35. Who’s Who <ul><li>Kim Gooi </li></ul><ul><li>Photojournalist </li></ul><ul><li>GCIT., S’pore </li></ul><ul><li>Polytechnic </li></ul><ul><li>Tajiquan / </li></ul><ul><li>singing the blues </li></ul><ul><li>“ Jailbird believe </li></ul><ul><li>in God, time is </li></ul><ul><li>running out!” </li></ul>
  29. 36. Who’s Who <ul><li>Dalwi Lee </li></ul><ul><li>Craftpot </li></ul><ul><li>MBA, IMC </li></ul><ul><li>Doing nothing </li></ul><ul><li>“ My only </li></ul><ul><li>possession: </li></ul><ul><li>this moment” </li></ul>
  30. 37. How can YOU contribute? SERVE BUY AD SPACE BE A DONOR BE THE FORCE
  31. 38. SERVE BE A DONOR BUY AD SPACE BE THE FORCE YOU (Jedi) are the FORCE
  32. 39. All payments to Mount Miriam Cancer Hospital. BE A DONOR BUY AD SPACE SERVE BE THE FORCE
  33. 40. WIIFY as Donors <ul><li>Show your kindness </li></ul><ul><li>Lift your spirit </li></ul><ul><li>Tax Exemption </li></ul>All payments to Mount Miriam Cancer Hospital.
  34. 41. BUY AD SPACE All payments to Mount Miriam Cancer Hospital. SERVE BE A DONOR BE THE FORCE
  35. 42. Ads (Full Page Rate) RM 5,000 per page All payments to Mount Miriam Cancer Hospital.
  36. 43. Ads (Three 1/3 page rate) @ RM 6,000 for 3 ads. All payments to Mount Miriam Cancer Hospital.
  37. 44. SERVE BUY AD SPACE BE A DONOR BE THE FORCE
  38. 45. How YOU can SERVE <ul><li>Search out / write stories </li></ul><ul><li>Provide: </li></ul><ul><li>editorial advice </li></ul><ul><li>photos </li></ul><ul><li>articles / </li></ul><ul><li>cart oons </li></ul>
  39. 46. How YOU can SERVE <ul><li>Canvas for Ads </li></ul><ul><li>Source for Donors </li></ul><ul><li>Sell C 2 M Bo oks </li></ul>
  40. 47. <ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more Zest to Life </li></ul><ul><li>Rev up your mind </li></ul>WIIFY serving as Volunteers
  41. 48. <ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>WIIFY serving as Volunteers <ul><li>“ Cheak Par </li></ul><ul><li>Sneow Eng” </li></ul>
  42. 49. Specifications <ul><li>Format / size </li></ul><ul><li>Finishing – </li></ul><ul><li>Soft Cover </li></ul><ul><li>Colour </li></ul><ul><li>Offset – </li></ul><ul><li>4 process </li></ul>
  43. 50. Q&A
  44. 51. Complete Expression of Interest Form
  45. 52. Thank You Naanri Terima Kasih Xie Xie Arigato Merci Beaucoup

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