Checking-in versus checking-out

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Presentation for CARL Information Technology Interest Group.

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Checking-in versus checking-out

  1. 1. CHECKING-IN VERSUS CHECKING-OUT: using location based social networking You are here! Danielle KaneResearch Librarian for Emerging Technologies and Service Innovation @ UC Irvine Libraries
  2. 2. GOALS OF THE SESSION Services like Foursquare are location -based social networking websites for mobile devices. Users "check in" at venues and offer tips or reviews about the location. Check -ins can award user points, sometimes "badges", and even " Mayorships" for a location.  This session will cover how to claim/create sites in Foursquare and Yelp  How to manage the site  Statistics provided  Ideas for how to use these services with your library patrons
  3. 3. ROLES YOU CAN TAKE Ignore: Not try to control the site, let library users do what they will Passive: Create an account, claim your site(s), correct information, moderate Active: Create, claim, correct, moderate, and connect
  4. 4. UCI GEOLOCATION PILOT Started with 4 services in 9/2011  Foursquare  Yelp  Gowalla  Google Places Currently mainstreaming two services  Foursquare  Yelp
  5. 5. FOURSQUAREhttp://business.foursquare.com/busin https://foursquare.com/ ess-tools/overview
  6. 6. CLAIM YOUR LISTING
  7. 7. CLAIM YOUR LISTING Steps:  “Do you manage this location? Claim here” link  You’ll be asked to enter your phone number  automated system will call you and you will be asked to state both your name and the name of your business  To gain instant management access of your listing, you can choose Expedited Verification. It requires a one-time fee of $1  OR proceed with verification through postal mail (3 -4 weeks)http://support.foursquare.com/entries/21376233-Claim-Your-Business-On-Foursquare
  8. 8. TRACK STATISTICS
  9. 9. UCI LIBRARIES CHECK-IN GROWTH
  10. 10. Description Get more customers walking through the door with Foursquare’s free app for businesses! Post photo updates, manage specials, view analytics, and more. For business owners, this app is a handy sidekick that lets you: ✓ Attract customers by posting beautiful photo updates. ✓ Share Foursquare updates on Facebook and Twitter. ✓ View your locations recent check-ins. ✓ Drive traffic to your stores with Foursquare specials. ✓ Learn more about your recent and most loyal customers. Have more than one business or location? This app helps you manage them all.
  11. 11. YELPhttps://biz.yelp.com/ http://www.yelp.com
  12. 12. FIND YOUR BUSINESS
  13. 13. VERIFICATIONhttps://biz.yelp.com/signup/pfoC8UTk4U_Qoo_p0USsVA/call?fsid=MqOMFP59a8hMajzPO1u-zw
  14. 14. BUSINESS OWNERS
  15. 15. STATISTICS: USER VIEWS
  16. 16. STATISTICS: USER ACTIONS
  17. 17. UCI LIBRARIES STATISTICS Ayala Science Library  33 reviews, 4.5 star rating, 222 check-ins Langson Library  15 reviews, 4.0 star rating, 122 check-ins Gateway Study Center  17 reviews, 3.0 star rating, 109 check-ins Grunigen Medical Center  2 reviews, 4.5 star rating, 0 check-ins
  18. 18. IDEAS FOR USING GEOLOCATION Promote!  spotlights, icons on web pages, digital singage, post on Facebook Acknowledge  Give out prizes to Mayors  Give out prizes during finals to students who check - in One library had a semester -long contest for the chance to win a highly -coveted individual study room in the library during finals week Play games through Foursquare
  19. 19. THANKS & QUESTIONS

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