CHECKING-IN VERSUS CHECKING-OUT: using location based social networking You are here! Danielle KaneResearch Librarian for Emerging Technologies and Service Innovation @ UC Irvine Libraries
GOALS OF THE SESSION Services like Foursquare are location -based social networking websites for mobile devices. Users "check in" at venues and offer tips or reviews about the location. Check -ins can award user points, sometimes "badges", and even " Mayorships" for a location. This session will cover how to claim/create sites in Foursquare and Yelp How to manage the site Statistics provided Ideas for how to use these services with your library patrons
ROLES YOU CAN TAKE Ignore: Not try to control the site, let library users do what they will Passive: Create an account, claim your site(s), correct information, moderate Active: Create, claim, correct, moderate, and connect
UCI GEOLOCATION PILOT Started with 4 services in 9/2011 Foursquare Yelp Gowalla Google Places Currently mainstreaming two services Foursquare Yelp
CLAIM YOUR LISTING Steps: “Do you manage this location? Claim here” link You’ll be asked to enter your phone number automated system will call you and you will be asked to state both your name and the name of your business To gain instant management access of your listing, you can choose Expedited Verification. It requires a one-time fee of $1 OR proceed with verification through postal mail (3 -4 weeks)http://support.foursquare.com/entries/21376233-Claim-Your-Business-On-Foursquare
Description Get more customers walking through the door with Foursquare’s free app for businesses! Post photo updates, manage specials, view analytics, and more. For business owners, this app is a handy sidekick that lets you: ✓ Attract customers by posting beautiful photo updates. ✓ Share Foursquare updates on Facebook and Twitter. ✓ View your locations recent check-ins. ✓ Drive traffic to your stores with Foursquare specials. ✓ Learn more about your recent and most loyal customers. Have more than one business or location? This app helps you manage them all.
UCI LIBRARIES STATISTICS Ayala Science Library 33 reviews, 4.5 star rating, 222 check-ins Langson Library 15 reviews, 4.0 star rating, 122 check-ins Gateway Study Center 17 reviews, 3.0 star rating, 109 check-ins Grunigen Medical Center 2 reviews, 4.5 star rating, 0 check-ins
IDEAS FOR USING GEOLOCATION Promote! spotlights, icons on web pages, digital singage, post on Facebook Acknowledge Give out prizes to Mayors Give out prizes during finals to students who check - in One library had a semester -long contest for the chance to win a highly -coveted individual study room in the library during finals week Play games through Foursquare