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Environnement de l'entreprise

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Support de cours sur l'environnement macro et micro de l'entreprise

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  • besoin d'aide
    L’environnement juridique de l’entreprise, est librement lié par des contrats de différents types. Qui constituent des relations générales et particulières d’ordre (économiques, sociales, juridiques, politiques)
    Des intervenants comme acteurs dans l’espace et le milieu de cet environnement qui réside dans la pratique des lois et des règles qui régissent et garantissent le fonctionnement
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Environnement de l'entreprise

  1. 1. Environnements de l’entreprise<br />
  2. 2. Définitions<br />Ensemble des conditions naturelles et culturelles qui agissent sur les êtres vivants et les activités humaines<br />Ensemble des acteurs d’une société qui influencent la vie de l’entreprise<br />Ensemble des acteurs d’une société qui sont influencés par la vie de l’entreprise<br />
  3. 3. Macro<br />Micro<br />
  4. 4. Macro-environnement<br />Influence forte sur l’entreprise<br />Influence faible de l’entreprise<br />Conditionne la stratégie d’entreprise<br />Suivre / Anticiper / les évolutions  « veille » « vigie »<br />repérer les contraintes future<br />saisir les opportunités<br />acquérir une intelligence économique<br />Environnement commun à toutes les entreprises de la même région / tissu<br />
  5. 5. Macro / Economique<br />Conjoncture (croissance / récession)<br />
  6. 6. Macro / Economique<br />Conjoncture (croissance / récession)<br />
  7. 7. Macro / Economique<br />Niveau des prix (inflation / déflation / stagflation)<br />
  8. 8. Macro / Economique<br />Niveau des prix (inflation / déflation / stagflation)<br />
  9. 9. Macro / Economique<br />Niveau des prix (inflation / déflation / stagflation)<br />
  10. 10. Macro / Economique<br />Taux de chômage<br />
  11. 11. Macro / Economique<br />Taux de chômage<br />
  12. 12. Macro / Economique<br />Taux de chômage<br />
  13. 13. Macro / Economique<br />Dette publique<br />
  14. 14. Macro / Economique<br />Déficit budgétaire<br />
  15. 15. Macro / autres indicateurs<br />Politique<br />Légal<br />Technologique<br />Ecologique<br />Démographique<br />Socio-culturel<br />
  16. 16. Macro / autres indicateurs<br />Démographique<br />
  17. 17. Macro / autres indicateurs<br />Démographique<br />
  18. 18. Macro / autres indicateurs<br />Démographique<br />
  19. 19. Evolution macro<br />Au niveau international<br />mondialisation<br />multiplication des échanges<br />internationalisation financières et de la production<br />€<br />nouveaux pays émergents = nouveaux concurrents<br />Chine / Indes / Amérique du sud<br />relations N-S (Uruguay’s round de l’OMC)<br />xénophobie / montée de l’extrême droit en Europe<br />SMI <br />
  20. 20. Evolution macro<br />Au niveau sociologique / institutionnel<br />recherche de la qualité de vie (slow food, décroissance)<br />montée des partis verts / réchauffement climatique<br />produits sur le marché de + en + techniques<br /> pouvoir d’achat<br />dynamisation des organismes de défenses des consommateurs (émissions TV, journaux, radio, lobbying)<br />
  21. 21. Evolution macro<br />Au niveau social / technologique<br />nouveaux rôles des syndicats<br />développement du temps partiel<br />employés voulant + en + de responsabilités<br />course à la technologie<br />robotisation<br />domotisation<br />génie génétique<br />internet<br />réseaux sociaux<br />Web 2.0 et entreprise 2.0<br />
  22. 22. Micro-environnement<br />Ensemble des partenaires de l’entreprise<br />Influence bidirectionnelle<br />Environnement spécifique à chaque entreprise<br />Conditionne les décisions opérationnelles<br />Les différents marchés<br />travail<br />financier<br />biens de production<br />commercial<br />

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