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Twitter 101 for Business


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Discusses methods how businesses can leverage twitter to increase customer satisfaction, sales, and marketing for their business. Includes basic twitter terms, information, and resources.

Published in: Business, Technology

Twitter 101 for Business

  1. 1. Twitter 101 Jessica Miller-Merrell
  2. 2. What is Twitter? <ul><li>Concept Created in 2006 by Obvious Corp. </li></ul><ul><li>Called Twttr. </li></ul><ul><li>4-5 Million users as of Nov. 2008. </li></ul><ul><li>$57 million in secured funding. </li></ul>
  3. 3. What is Twitter? <ul><li>A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less. </li></ul><ul><li>6K firms join daily. </li></ul><ul><li>Source for information, marketing, networking, & business </li></ul>
  4. 4. Twitter as a Business Strategy <ul><ul><li>Whole Foods </li></ul></ul><ul><ul><li>Jet Blue </li></ul></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Home Depot </li></ul></ul>
  5. 5. Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
  6. 6. Twitter Basics @ Reply Direct Message or DM
  7. 7. Now What? <ul><li>Add a picture. </li></ul><ul><li>Join the conversation daily. </li></ul><ul><li>Follow those that interest you. </li></ul><ul><li>Don’t be afraid to make mistakes. </li></ul><ul><li>Execute your Twitter Marketing Plan. </li></ul><ul><li>Develop offline relationships. </li></ul><ul><li>Non-business tweets. </li></ul>
  8. 8. Twitter for Business <ul><li>Direct </li></ul><ul><li>Indirect </li></ul><ul><li>Internal </li></ul><ul><li>Inbound Signaling </li></ul>
  9. 9. Twitter Applications <ul><li>Twitter Search </li></ul><ul><li>Tweet Later </li></ul><ul><li>Third Party Applications </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Twirl </li></ul></ul><ul><li>Tiny URL </li></ul><ul><li>Twitpic </li></ul>
  10. 10. Resources <ul><li>Twit Tips Blog: </li></ul><ul><li>Chris Brogan Marketing Blog </li></ul><ul><li>Slide Share (keyword search: Twitter) </li></ul>
  11. 11. Questions? <ul><li>Jessica Miller-Merrell, SPHR </li></ul><ul><li>Follow me on Twitter @blogging4jobs </li></ul><ul><li> </li></ul>