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Tweet This! Twitter for Business


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Twitter tips and recommendations for businesses looking to leverage the social media platform known as Twitter.

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Tweet This! Twitter for Business

  1. 2. What is Twitter? <ul><li>A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less. </li></ul><ul><li>Source for information, marketing, networking, & business </li></ul>
  2. 3. What is Twitter? <ul><li>Concept Created in 2006 by Obvious Corp. </li></ul><ul><li>Called Twttr. </li></ul><ul><li>4-5 Million users as of Nov. 2008. </li></ul><ul><li>$57 million in secured funding. </li></ul>
  3. 4. Joining the Twitterverse <ul><li>Your Bio & Picture speak volumes </li></ul><ul><li>Join the conversation daily </li></ul><ul><li>Follow those that interest you </li></ul><ul><li>Execute a Social Media Marketing Plan </li></ul><ul><li>Develop offline relationships </li></ul><ul><li>Non-business tweets </li></ul>
  4. 5. Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
  5. 6. Twitter Basics @ Reply Direct Message or DM
  6. 7. Twitter Applications <ul><li>Twitter Search </li></ul><ul><li>Tweet Later </li></ul><ul><li>TweetDeck </li></ul><ul><li> </li></ul>
  7. 8. Twitter Applications <ul><li>Tweetbeep </li></ul><ul><li>Twitter.Grader </li></ul><ul><li>Twitscoop </li></ul><ul><li>Twellow </li></ul>
  8. 9. Why Tweet? <ul><li>Stay Connected </li></ul><ul><li>Become an Expert </li></ul><ul><li>Promote your Business </li></ul><ul><li>Network </li></ul><ul><li>Brand Management </li></ul><ul><li>Customer Service </li></ul>
  9. 10. Twitter as a Business Strategy <ul><ul><li>Whole Foods </li></ul></ul><ul><ul><li>Jet Blue </li></ul></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Home Depot </li></ul></ul>
  10. 11. Twitter as a Business Strategy <ul><li>Conversate </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Real Time Search Engine </li></ul><ul><li>Brand Management </li></ul>
  11. 12. Much Ado About Twitter <ul><li>Growth of 3,000% in last year </li></ul><ul><li>17 million visitors in Apr. 2009 </li></ul>*Source
  12. 13. U.S. Twitter Demographics <ul><li>Females make up 54% of Twitter Users </li></ul><ul><li>33% of Users are 35-44 y/o </li></ul><ul><li>29% avg. income is $30-60K </li></ul><ul><li>45% of Users have college education </li></ul>*April 2009 data from
  13. 14. To Tweet or Not to Tweet <ul><li>In Okla, Thursday is the busiest day </li></ul><ul><li>Best time to Tweet is 9am-6pm </li></ul><ul><li>Monday-Friday activity is highest </li></ul>*Information provided by @mattgalloway
  14. 15. Twitter Brand Management <ul><li>Top 5 Most Mentioned Brands on Twitter </li></ul><ul><ul><li>Starbucks with 3.37 million </li></ul></ul><ul><ul><li>Google with 1.01 million </li></ul></ul><ul><ul><li>BBC with 703K </li></ul></ul><ul><ul><li>Apple with 512K </li></ul></ul><ul><ul><li>AIG with 455K </li></ul></ul>*Figures are correct according to Jam's research which took place over three days in April 2009,
  15. 16. Best Practices <ul><li>Have a Plan, Goal, & Strategy </li></ul><ul><li>Be Creative! </li></ul><ul><li>Daily Interaction </li></ul><ul><ul><li>Social Media Mullet Rule </li></ul></ul><ul><ul><li>5-7 Bus Related Tweets </li></ul></ul><ul><li>Keyword Search </li></ul><ul><li>Nurture Offline Relationships </li></ul>
  16. 17. Resources <ul><li>Twit Tips Blog: </li></ul><ul><li>Chris Brogan Marketing Blog: </li></ul><ul><li>Twitter Blog: </li></ul><ul><li>Mashable Blog: </li></ul>
  17. 18. Questions? <ul><li>Jessica Miller-Merrell, SPHR </li></ul><ul><li>Follow me on Twitter @blogging4jobs </li></ul><ul><li> </li></ul>