Social Media Boot Camp for HRSW


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Social media is changing the workplace and business landscape. HR professionals can learn how to use and understand how their employees and job seeker candidates are using social media. Learn how to be a social media ninja and understand social media basics and social media employment law trends and policies.

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  • HR Investigations
  • Band Son of Maxwell. Lead singer Dave Carroll
  • 734 Applicants Received in 2011 YTD Careers section is customizeable and includes employee testimonials and video.
  • Adding steps to google alerts
  • Adding nushell mail, knowem, twilert, tweetadder
  • Adding screen shot
  • Tweetadder screenshot
  • Law photo will go here.
  • Carrie will talk about background checks here and lead discussion.
  • Social media discrimination
  • Defamation, Liable, privacy
  • NLRB and Unions
  • Only 29% of companies have a policy that addresses social media.
  • Social Media Boot Camp for HRSW

    1. 1. How to be a social media ninja
    2. 2. Your Sensays <ul><li>Jessica Miler-Merrell, SPHR </li></ul><ul><li>Carrie Corbin, MBA, SPHR </li></ul>
    3. 3. Text to Join the Community
    4. 4. What is Social Media? <ul><li>Today’s Objectives </li></ul><ul><ul><li>Foundational Understanding of Social Media </li></ul></ul><ul><ul><li>Tools to Use & Advanced Strategies </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Laws, Union Trends, HR & Corporate Pitfalls </li></ul></ul>
    5. 5. Social Media & the Law <ul><li>Group Activity -- How Social Media Involves HR? </li></ul>
    6. 6. What is Social Media?
    7. 7. What is Social Media? <ul><li>Collaboration </li></ul><ul><li>Source of News/Information Resource </li></ul><ul><li>Connecting with Family </li></ul><ul><li>Fun </li></ul><ul><li>Recruiting Opportunity </li></ul><ul><li>Relationships/Networking </li></ul><ul><li>Business Leads </li></ul>
    8. 8. What is Social Media?
    9. 9. What is Social Media? <ul><li>Case Study -- United Breaks Guitars </li></ul>
    10. 10. What is Social Media? <ul><li>Facts About Social Media </li></ul><ul><ul><li>The average SM user is 37 years old. </li></ul></ul><ul><ul><li>Mobile phone use will overtake PC </li></ul></ul><ul><ul><li>usage in 2013 . </li></ul></ul><ul><ul><li>47% of Boomer use social media in 2010. </li></ul></ul><ul><ul><li>A Facebook fan is worth $136.38 . </li></ul></ul>
    11. 11. Why Should HR Care About Social Media?
    12. 12. Ninja Social Media Tools of the Trade 100 million+ profiles 45 & up Largest group 3 rd largest search engine
    13. 13. Ninja Social Media Tools <ul><li>LinkedIn Offers Many Features Including </li></ul><ul><ul><li>Company Profile Pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Q & A </li></ul></ul><ul><li>70% of Recruiters visit LinkedIn First </li></ul><ul><li>Over 100 Million Business Profiles </li></ul><ul><li>Linked In Apply Button & Talent Connect </li></ul>
    14. 14. Ninja Social Media Tools
    15. 15. Ninja Social Media Tools <ul><li>Facebook is the most visited website on the Internet </li></ul><ul><li>Has 800 million users </li></ul><ul><li>Average user spends nearly 16 hours a month on FB </li></ul>
    16. 16. Ninja Social Media Tools
    17. 17. Ninja Social Media Tools
    18. 18. Ninja Social Media Tools <ul><li>There are 155 million tweets per day. </li></ul>
    19. 19. Ninja Social Media Tools <ul><li>Understanding the Lingo </li></ul>
    20. 20. Ninja Social Media Tools <ul><li>Tweet </li></ul><ul><li>RT (retweet) </li></ul>
    21. 21. Ninja Social Media Tools <ul><li>@ (at reply) </li></ul><ul><li># (hash tag) </li></ul>
    22. 22. Black Belt Social Media
    23. 23. Black Belt Social Media
    24. 24. Black Belt Social Media
    25. 25. Black Belt Social Media
    26. 26. Black Belt Social Media
    27. 27. Black Belt Social Media
    28. 28. Social Media & the Law <ul><li>Background Checks </li></ul><ul><li>Social Media & Discrimination </li></ul><ul><li>Defamation & Liable </li></ul><ul><li>Social Media & HR Investigations </li></ul><ul><li>Unions & ULPs </li></ul><ul><li>Social Media Policy </li></ul>
    29. 29. Social Media & the Law <ul><li>Social Media & Background Checks </li></ul>
    30. 30. Social Media & the Law <ul><li>6 Billion Googles ea. Month </li></ul><ul><li>Potential discrimination liability </li></ul><ul><li>Disparate & Adverse Impact </li></ul><ul><li>Unconscious Bias </li></ul>
    31. 31. Social Media & the Law <ul><li>Employment Law Cases Involving Social Media </li></ul><ul><ul><li>Romano v. Steelcase Inc. </li></ul></ul><ul><ul><li>EEOC v. Simply Storage Mangt. </li></ul></ul><ul><ul><li>TEK Systems, Inc. v. Hammerick </li></ul></ul><ul><ul><li>Maryland State Senate (S.B. 971) in March 2011 </li></ul></ul>
    32. 32. Social Media & the Law <ul><li>NLRB v. American Medial Response of Connecticut </li></ul><ul><li>“ Facebook Firing” </li></ul><ul><li>Employees right for concerted protected activity extends to Facebook </li></ul><ul><li>And now. . . </li></ul><ul><ul><li>NLRB v. Thomas Reuters Corp. </li></ul></ul>
    33. 33. Social Media and the Law <ul><li>Concerted Protected Activity </li></ul><ul><ul><li>Shared opinion among 2 or more employees </li></ul></ul><ul><ul><li>Conversations around “working conditions” </li></ul></ul><ul><li>NLRB released a social media corporate case summary </li></ul><ul><ul><li> </li></ul></ul>
    34. 34. Black Belt Social Media <ul><li>How Unions Use Social Media </li></ul><ul><ul><li>Another Marketing & Communication Platform </li></ul></ul><ul><ul><li>Tools like, Belluga Pod, Texting, & Private Facebok Groups </li></ul></ul><ul><ul><li>Offer instant communication through mobile tech </li></ul></ul>
    35. 35. Social Media & the Law <ul><li>Social Media Policy </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Internet Usage </li></ul></ul><ul><ul><li>Code of Conduct </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Policies should not general per recent NLRB cases </li></ul>
    36. 36. Text to Join the Community
    37. 37. Social Media Boot Camp for HR
    38. 38. Connect with US! <ul><li>Connect with Jessica Miller-Merrell, SPHR </li></ul><ul><ul><li>@blogging4jobs </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Connect with Carrie Corbin, MBA, SPHR </li></ul><ul><ul><li>@thealphafemme </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>More Resources at </li></ul><ul><li> </li></ul>