Shrm12 social-media-101 copy

1,194 views

Published on

Slides from the 2012 SHRM Conference for the 4 hour workshop "Social Media 101 for HR." Speakers, Carrie Corbin & Jessica Miller-Merrell discuss how social media is being used to recruit, retail, and engage candidates, customers, and employees.

Learn more at http://www.blogging4jobs.com/toolbox-hr

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,194
On SlideShare
0
From Embeds
0
Number of Embeds
362
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What do you want to cover during this session ?
  • HR Investigations
  • What is social media?
  • 40% of FB users use mobile to access FB.
  • 734 Applicants Received in 2011 YTDCareers section is customizeable and includes employee testimonials and video.
  • Screenshot of AT&T’s new fan page goes here. This is an example of the All Children’s Hospital Florida HR page used to communicate with their employees.
  • Screenshot of Branchout, Glassdoor, Beknown here
  • Carrie can mention this with AT&T’s pages and how sharing content with friends is important to drive passive referrals
  • Another example of how facebook can be used for candidates and customers.
  • Adding steps to google alerts
  • Addpinnerly to this list
  • Adding screen shot
  • Law photo will go here.
  • Carrie will talk about background checks here and lead discussion.
  • Carrie can talk about background checks here. Social media discrimination
  • Defamation, Liable, privacy
  • NLRB and Unions
  • Shrm12 social-media-101 copy

    1. 1. Social Media 101 WorkshopJessica Miller-Merrell, SPHR Carrie Corbin, SPHR, MBA •June 24, 2012 1
    2. 2. Your PresentersJessica Miler-Merrell, SPHR Carrie Corbin, MBA, SPHR@blogging4jobs @thealphafemme #socialhr
    3. 3. Text to Join the Community #socialhr
    4. 4. Workshop Objectives – Foundational Understanding of Social Media – Tools to Use & Advanced Strategies – Best Practices – Laws, Union Trends, HR & Corporate Pitfalls5 #socialhr
    5. 5. Social Media & the Law • Group Activity -- How Social Media Involves HR?6 #socialhr
    6. 6. What does HR do? #socialhr
    7. 7. What is Social Media?8 #socialhr
    8. 8. What is Social Media?• Brand Management Tool• Candidate Channels & Pools• 24/7 Focus Group• News & Information Source• Conversations #socialhr
    9. 9. The Science of Social #socialhr
    10. 10. The Case for Social #socialhr
    11. 11. Not Just Social but Mobile 83% of Millenials sleep with their cell phone. #socialhr
    12. 12. Mobile + Social #socialhr
    13. 13. Tate, Taint Publishing #socialhr
    14. 14. Sweet Social Channels≈ #socialhr
    15. 15. Overview of Social Media Tools16 #socialhr
    16. 16. Leveraging LinkedIn • LinkedIn Offers Many Features Including – Company Profile Pages – Groups – Q&A • 70% of Recruiters visit LinkedIn First • Over 100 Million Business Profiles • Linked In Apply Button17 #socialhr
    17. 17. More LinkedIn18 #socialhr
    18. 18. 5 Uses of Facebook for HR19 #socialhr
    19. 19. #1 Job Distribution #socialhr
    20. 20. #2 Engagement #socialhr
    21. 21. #3 Sourcing #socialhr
    22. 22. #4 Social Share #socialhr
    23. 23. # #5 Employment Brand #socialhr
    24. 24. Twittertopia• There are 340 million tweets per day #socialhr
    25. 25. Twitter Explained • Tweet • RT (retweet)26 #socialhr
    26. 26. Twitter Explained • @ (at reply) • # (hash tag)27 #socialhr
    27. 27. Pinning & Winning #socialhr
    28. 28. Pinning Tips• Pins searched by keywords• Drives website traffic• Community 97% female 24-35 yo #socialhr
    29. 29. Other Social Sites #socialhr
    30. 30. #socialhr
    31. 31. Peeling Back the Layers32 #socialhr
    32. 32. Social Tools #socialhr
    33. 33. Social Tools #socialhr
    34. 34. Social Tools35 #socialhr
    35. 35. Social Tools #socialhr
    36. 36. Analytics by Google #socialhr
    37. 37. Peeling Back Social #socialhr
    38. 38. Social Media & the Law • Background Checks • Social Media & Discrimination • Defamation & Liable • Social Media & HR Investigations • Unions & ULPs • Social Media Policy39 #socialhr
    39. 39. Social Media & the Law40 #socialhr
    40. 40. Social Media & the Law • 6 Billion Googles ea. Month • Potential discrimination liability • Disparate & Adverse Impact • Unconscious Bias41 #socialhr
    41. 41. Social Media & the Law • Employment Law Cases Involving Social Media – Romano v. Steelcase Inc. – EEOC v. Simply Storage Mangt. – TEK Systems, Inc. v. Hammerick – Maryland State Senate (S.B. 971) in March 201142 #socialhr
    42. 42. Social Media & the Law • NLRB v. American Medial Response of Connecticut • “Facebook Firing” • Employees right for concerted protected activity extends to Facebook • And now. . . – NLRB v. Thomas Reuters Corp.43 #socialhr
    43. 43. Social Media and the Law o Concerted Protected Activity o Shared opinion among 2 or more employees o Conversations around “working conditions” o NLRB released a social media corporate case summary o http://b4j.co/NLRBsocialmedia44 #socialhr
    44. 44. Stats About Social Media • 7/10 employees have „friended‟ their boss or co-worker. • 1/3 employees use at least 3 devices for work. • 50% of mobile users access blogs, social media via their mobile device.45 #socialhr
    45. 45. More Resources• More HR Resources www.blogging4jobs.com/toolboxhr• Top HR Blogs: www.hrblogger.info• Download the 3rd NLRB Social Media Brief http://b4j.co/NLRB-sm3 #socialhr
    46. 46. Orange You Google Us Jessica Miller-Merrell Carrie Corbinwww.blogging4jobs.com www.about.me/carriecorbin @Blogging4Jobs @thealphafemme (405) 293-2564 #socialhr

    ×