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How Social Media Changes HR
 Jessica Miller-Merrell, SPHR•
                 June 26, 2012




                              1

                  #socialHR
#socialHR
Text to Your Questions




                     #socialHR
What is HR?




              #socialHR
#socialHR
not changing but evolving




                     #socialHR
not changing but evolving




                     #socialHR
not just technology




                      #socialHR
what is social media




             #socialHR
getting social




Learn.   Plan.         Act.




                   #socialHR
Social media is complex.




                    #socialHR
#socialHR
#socialHR
#socialHR
some surprises about social media


   • Americans collectively spend
     100,000 years each month on
     Facebook.




                                #socialHR
• US Facebook users spend
  6 hours and 33 minutes on
  average.




                         #socialHR
some surprises. . .


   • 488 million people access
     Facebook via their mobile
     phone.




                                 #socialHR
•97% the 11.7 million Pinterest users
are female.




                               #socialHR
more surprises. . .


   • This year the Hispanic
     community is expected to
     spend $17.6 billion on mobile &
      smart-phone devices.




                                 #socialHR
•During the work day, 64 min. of
unproductive work time is spent
smoking vs. 7.2 min. on
Facebook.




                             #socialHR
some surprises. . .


• 93 million people are reached
  via Twitter in US monthly.




                             #socialHR
• There are 223,000 millions
  search for the word “jobs”
  on Google each month.




                          #socialHR
learn with social media




                          #socialHR
fear of social media




              #socialHR
risk




#socialHR
#socialHR
the new frontier




                   #socialHR
workology is. . .

    •   Engagement through Tech
    •   Business Focused
    •   Collaboration
    •   Change Agent
    •   Working Different

                             #socialHR
getting social




Plan.   Learn.        Act.




                  #socialHR
Text to your questions




                     #socialHR
Google Me

                  Jessica Miller-Merrell
               jessica@xceptionalhr.com
                      (405) 293-2564
                www.blogging4jobs.com
                     @Blogging4Jobs


•   More HR Resources www.blogging4jobs.com/toolboxhr
•   Top HR Blogs: www.hrblogger.info




                                         #socialHR

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How social media is changing hr short-shrm2012

Editor's Notes

  1. Stats on how many tweets are being sent over the course of one hour.
  2. What is user-generated content?
  3. 18-34 age group accounts for 45% of twitter users. http://occmed.oxfordjournals.org/cgi/content/full/56/7/510 Robert Half says that over 50% of companies block social media sites. In OK, SM users visit sites at the highest rates between the hours of 9-6.
  4. Let ’s’ spend 10 minutes writing about your fears and share with the group. . .
  5. What about rewards? Anyone have a story to share or something they are looking to do that is positively associated with social media?
  6. External & Internal Also Global