Monitoring & Learning

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Monitoring and learning are one-third of management.

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Monitoring & Learning

  1. 1. Monitoring & Learning Pakistani organizations have been hiring Monitoring and Evaluation Specialists and Officers for sustainable policy change and management of ongoing projects. Lately Overseas Development Institute has developed RAPID Outcome Mapping Approach (ROMA) that emphasizes on monitoring and learning instead of monitoring and evaluation for effective decision making. Instrumental learning and classical conditioning must be used to derive new facts and principles. Pakistani organizations like Nai Zindagi, BISP, FDMA and ASP must take notice. Communication specialists in ad agencies are integral part during pre and post testing of campaigns. Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review Evaluation

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