Dynamics of Pakistan Advertising for international audience including Jeff Benjamin.

1. Face
Pakistani
&
Advertising
Figure

2. Backdrop
Advertising volume was Rs.32.8
billion in 2011-2012 that is projected
to be Rs.40 billion in 2014-2015.
Reactive advertising professionals
are safe about career growth.
However, few pro-progress Pakistani
advertising professionals assert that
annual advertising volume would be
around Rs.50 billion by June 2015 if
we optimally utilize promotional
opportunities and digital media.
There will be more jobs for fresh
graduates to make their mark in
globally-influenced advertising arena
of Pakistan.

3. Rail Boggy
Islamabad Mass Transit
Pakistan Railways has more than 15
trains
ply
on
its
network
countrywide. Rail boggy advertising
can fetch Rs.500 million annually for
under-debt Pakistan Railways. Big
brands are ready to use this
information/promotion medium to
communicate with travelers.
Minister for Railways Abid Sher Ali
must avail this opportunity without
any delay.
Rail boggy advertising would fetch
Rs.100 million annually for Capital
Development Authority (CDA). Big
brands are ready to use this
promotion medium to communicate
with passengers.
Board of Directors CDA must initiate
the long awaited Mass Transit project
without any delay.

4. Peshawar Mass Transit
Green Farms
Rail boggy advertising would fetch
Rs.75 million annually for Peshawar
Development Authority (PDA). Big
brands are ready to use this
promotion medium to communicate
with passengers.
PDA must initiate Mass Transit project
without any delay.
At district level, green farms must be
established in collaboration with
Japanese companies; Secom HighPlant Co. and TS Farms. Exteriors of
green farms can be used for
advertising.
Local governments must initiate these
projects without any delay for
increase yield per acre, food
sufficiency, advertising and revenue
generation. These green farms can
fetch Rs.100 million annually for
municipalities.

5. Cell Towers
Schools
Mobile companies own towers in
cities and countryside. These tall cell
towers can be used as OOH media.
Cell towers can fetch Rs.200 million
annually for companies. No doubt,
local governments will get their
revenue share.
In Pakistan, there are 50000+
elementary schools. Students spend 5
to 6 hours in learning and playing at
schools. Text books, note books, bags
and ball points can be used as
promotional means. Big brands like
Dettol and Safegaurd visit schools
regularly. Advertising volume is
around Rs.200 million annually.

6. Points of Sale
Structure Branding
Shops and offices have been used for
promotion and advertising. We
interact with ATMs and AVRs. Big
brands remain busy in optimally
utilizing space, time and humans.
Advertising volume is around Rs.10 to
15 billion annually.
Business community has started
constructing
buildings
for
promotional means. Besides LCDs,
exterior is used for displaying. Visit
Blue Area in Islamabad. Structure
branding is pride of its share in
advertising pie. Rs.500 million
annually can be generated. Of course,
local governments would get their
safe share.

7. FATA
Azad Kashmir
Potential of advertising volume of
FATA is Rs.1 billion annually. FATA
consists of 7 tribal agencies and 6
frontier regions. FATA Secretariat must
tap landmass, electronic and print
promotion
potential.
Hopefully
Governor Khyber Pakhtunkhwa will
take effective action for socioeconomic development of tribal
populace.
Potential of advertising volume of
Azad Kashmir is Rs.1 billion annually.
Government of Azad Kashmir must
tap landmass, electronic and print
promotion potential. Hopefully
President will take effective action
for socio-economic development of
Kashmiri populace.

8. Bike Helmets
Every street in minor cities and towns
owns one motor bike. Helmet wearing
ratio is very low in the country despite
motivational efforts of bike makers
and local police.
Customer conscious big companies
can use helmets as promotional mean
to influence the local populace.

9. Discussion
Q: Can we augment this presentation?
A: This presentation is being shared under Creative
Commons Non-Commercial ShareAlike License at
SlideShare.
Q: Are there Pro-Japanese advertising professionals in
Pakistan?
A: Japanese are influencing worldwide including
Pakistan. Advertising professionals are learning
themselves Z Theory and Kaizen.
Q: How to increase advertising services exports of
Pakistan?
A: Please study weekly Shaping Scientific Pakistan
Advertising for Global Economy.
Q: What are highly paid positions in advertising in
Pakistan?
A: Importance and salary wise Proofreader, Translator,
TQM Expert, Application Developer, Training
Expert, Strategy Writer, Creative Writer, Online
Marketer, Client Relations Officer, Production
Manager and Graphic Designer.
Credits
Sajid Imtiaz, Expert Member CDKN
Feedback: sajedimtiaz@hotmail.com