4 Essential Adpersons

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Adpersons are central figures of an economy and country.

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4 Essential Adpersons

  1. 1. Essential Adpersons
  2. 2. Strategists They make strategies for their own agencies and clients. They are expert in media planning, buying and budgeting. In Pakistan, they try to attain ISO-9000 certification, PS Mark and international affiliation besides SECP and EOBI registration. Qualification: MBA / MA (Economics) / ICMA
  3. 3. Technologists They utilize top of line technology for their own agencies and clients. They remain busy in developing new applications like Vine, computer-control printing and databank, etc. In Pakistan, ad agencies have started hiring IT experts and technologists. Qualification: MCS / MIT
  4. 4. Creatives They remain busy to effectively communicate with clients and brands. They critically view mass media and inter personal communication besides coining new methods and means. In Pakistan, ad agencies are defining career for creatives. Qualification: MA (English / Urdu) MSc. Mass Communication / Psychology
  5. 5. Analysts They analyze every bit and bite of advertising industry, media, recourses, systems and contents of campaigns for learning and societal development. In Pakistan, ad agencies have been retaining analysts as researchers. Qualification: MBA / MA (Economics) / ICMA
  6. 6. Discussion Q: Do ad agencies work as media or brands’ agents? A: Ad agencies works as communication agents. These consider all stakeholders for effective results. Q: Are qualified human resources available in Pakistan? A: Business schools and universities are offering international standard courses. Q: Do top 5 agencies possess technologists? A: Adcom, IAL, Interflow, Lowe & Rauf and JWT are proud of their human resources. Q: Should ad agencies’ CEOs be MBAs? A: Modern educated people do not work under incompetent CEOs.
  7. 7. Credits Audience: World Writer: Sajid Imtiaz Feedback: sajedimtiaz@hotmail.com

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