Standard data collection and
statistical techniques are used in
this research study. Email addresses
were collected from newspapers,
magazines and friends. It took 1
month to collect emails.
• 63% Pakistanis keep their email
accounts with big data companies
of United States of America.
• Gmail is preferred email service in
• 5% females use email in Pakistan.
• Email is cost-effective mean of
communication; social and official.
population makes this study an
authentic work at par with
Recommendations Key Credits
• Hotmail and Yahoo should award
the researcher for pinpointing
• Hotmail and Yahoo must adopt
new marketing policies for
• Advertising agencies in Pakistan
must develop and maintain their
email banks to communicate with
• U.S. data companies should not
put restrictions on emailing
businesses particularly advertising
Economist: Sajid Imtiaz,
Agency: Fasttrack Communication