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Email Use in Pakistan


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Yahoo and Hotmail were oldest email service provider in Pakistan but Google has taken the first position. Hotmail must give award for this authentic study.

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Email Use in Pakistan

  1. 1. Email Use in Pakistan Marketing Research Study
  2. 2. Methodology Standard data collection and statistical techniques are used in this research study. Email addresses were collected from newspapers, magazines and friends. It took 1 month to collect emails. Statistics • • • • • Sample Population Gmail Yahoo Hotmail Other 863 231 205 108 319
  3. 3. Sample Population (18.5%);;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
  4. 4. Market Share Gmail 26.7% Yahoo 23.7% Hotmail 12.5% Other 36.9% Findings • 63% Pakistanis keep their email accounts with big data companies of United States of America. • Gmail is preferred email service in Pakistan. • 5% females use email in Pakistan. • Email is cost-effective mean of communication; social and official. • Disclosing 18.5% sample population makes this study an authentic work at par with international standards.
  5. 5. Recommendations Key Credits • Hotmail and Yahoo should award the researcher for pinpointing strategic opportunities. • Hotmail and Yahoo must adopt new marketing policies for Pakistan. • Advertising agencies in Pakistan must develop and maintain their email banks to communicate with stakeholders. • U.S. data companies should not put restrictions on emailing marketing for Pakistani businesses particularly advertising agencies. Economist: Sajid Imtiaz, Expert Member CDKN Agency: Fasttrack Communication Feedback: