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Ethics - in the life of a UX'er

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Ethics - in the life of a UX'er

  1. 1. ETHICS - IN THE LIFE OF A UX'ER Cases, perspectives & some presumptious statements :)
  2. 2. WHO & WHY? Camilla Dahl e Interaction designer 200 3 --> UX strategist/ proces s 'don't be so idealistic ' --> embracing ethics and sustainability
  3. 3. What I am going to talk about
  4. 4. My journey - fi nding my standing... perhaps it can help you in your own journey :)
  5. 5. How can I work ethically as a designer?
  6. 6. It's about knowing your values • a feeling of frustration and meaninglessness over a number of year s • not just as "a designer" - but as a whole self including my values
  7. 7. I felt we kept focusing on our own designer bubble - not being interested in the world = meaningless design
  8. 8. because for me 'ethics' is about Justice Democracy Equality Freedom Fairness .. and more Being a world citizen, designing to better our lives This makes it meaningful for me to be a designer
  9. 9. - what makes you feel guilt, anxiety, anger, stress, grief, boredom ? - Think for a minute about yesterday - was there a moment where you had a negative emotion? What did it tell you about a value you have? What are your values? What is especially meaningful to you ?
  10. 10. My values Helping other s Show the realit y Be a good role model: equality, diversity, nature.. sustainability
  11. 11. .. Ethics and sustainability
  12. 12. .. Ethics and sustainability • the triple bottom lin e • Ethical issues are part of all of i t • there is no such thing as an un-sustainable and ethical product .. . • it's about responsibility
  13. 13. One of my core interests the difference between theory and reality: creating change in real lif e
  14. 14. One of my core focuses the difference between theory and reality: creating change in real lif e • a JOINT e ff ort • Ethics is in every choice you make - so make conscious choices
  15. 15. • GDPR 201 8 • Private data scandal s • Public services WCAG compliance 2018: SE, D K • Ethics in the news - metoo, sustainability, mental health, work life (covid), privacy, value driven thinkin g • Tech diplomacy / digital diplomacy Ethics in design - what is changing?
  16. 16. How can I work ethically as a designer?
  17. 17. How can I work ethically as a designer? 1. Design ethically (products)
  18. 18. How can I work ethically as a designer? 1. Design ethically (products ) 2. Select ethical clients (business)
  19. 19. 1. Design ethically (products ) 2. Select ethical clients (business ) 3. Change structures (systems) How can I work ethically as a designer?
  20. 20. Question: Imagine yourself working with ethics, - what do you see ? 5 mins writing down + then sharing How can I work ethically as a designer? 1. Design ethically (products ) 2. Select ethical clients (business ) 3. Change structures (systems)
  21. 21. CASES
  22. 22. • 2006-201 1 • Social media before it was social media. A white label chat & date service + competitions on SMS, MMS, mobile, we b • Mobile fi rs t • Latin America as the primary market Chat & Date communities Designing ethically Client: Atchik/ operator s Role: Product manager/ UX
  23. 23. • A wild west looking for 'critical mass' • An example of an immature market - you will meet it ! • Privacy was not considere d • The iPhone came in 2007-2008 Chat & Date communities Designing ethically Client: Atchik/ operator s Role: Product manager/ UX
  24. 24. • Prostitution, drugs, weapons, politics (coups), religion, but not common rights • Expensive SMSes in poor countrie s • Little legislation, mainly contract based • Client focused - contracts with operator s • Introducing user centered design - UX not yet know n • personal data was used to promote to selected users, the data was accessible to us in the compan y • 15 years later : issues still not resolved, but legislation is here Chat & Date communities Designing ethically Client: Atchik/ operator s Role: Product manager/ UX Ethical aspects:
  25. 25. • 2011-1 2 • Building m-commerc e • Making it simple to shop anywher e • Apps where taking off big time and online shopping really started. A new market and type of service Designing ethically Client: H& M Role: UX designer/ tablet web
  26. 26. • Dark patterns started being discussed, transparenc y • Focusing on user centered design, usability - how can that be a problem ? • .. but we introduced in fi nite scrol l • ... and it was all focused on the design, not consumption/ fast fashio n • Understanding that there are FUTURE & bigger problems Designing ethically Client: H& M Role: UX designer/ tablet web Ethical aspects:
  27. 27. PHOTO CAPTION • 201 6 • A learning app aimed for preschools/ children between 4-6 yrs, supporting the work in preschool s • Budget set by public spending, taxe s • Must live up to the contract with the Swedish stat e • Directly linked to the plan for preschools Designing ethically - ethical client Client: UR/ SV T Role: UX designer
  28. 28. • Accessibility, Diversity + Learning goals (language, math, music, etc ) • Play not games • open-ended activitie s • No rewards or gami fi cation element s • No right nor wrong way to play with it, opening it up to the childs own imagination Designing ethically - ethical client Client: UR/ SV T Role: UX designer Ethical aspects:
  29. 29. • Getting personalised discounts based on memberships and credit card traf fi c • Building partnerships with companies with large existing user base s • Research into discount behaviours in connection to a membership in a gy m • Design sprints in order to build up a concept Finance startup Ethical client Client: Malmö fintech startu p Role: UX strategist
  30. 30. • Ethics or research results not taken seriously, but we waite d • Business idea turned out to be using end users own bank traf fi c to receive personalised offers, just because they were members somewhere . • Un-ethical to read users own bank traf fi c Finance startup Ethical client Client: Malmö fintech startu p Role: UX strategist Ethical aspects:
  31. 31. • 201 9 • Service design research for the transportation service for the sick, elderly or disable d • Mapping out how caseworkers handled each request to improve the servic e • Private company which is funded by public budgets (tax) • The service is free for those whose case is approved Ethical client Client: Skånetrafiken/ Servicereso r Role: UX researcher
  32. 32. • The system was not ef fi cient enoug h • the time spent on the system = less time on the customer s • the customers preferred the phone or personal contac t • when researching the data we were using could only be used in anonymousl y • the system was very ol d • the suggestions we came up with had to be easily understood and navigated Ethical client Ethical aspects: Client: Skånetrafiken/ Servicereso r Role: UX researcher
  33. 33. • 2020-202 1 • Public ID system for businesses for the Danish stat e • Infrastructure for all Danish businesses to manage their access all core state functions, taxes, banks, as well as private service providers . • Everything is controlled by contract and legislatio n • A lot of stakeholders, mainly the Danish state, but also heavy duty IT companies, developing under a tight state contract NemLog-in/ MitID Erhverv Designing ethically - Structures Client: Nets for the Danish stat e Role: UX process lead
  34. 34. • Accessibility - legal requirement for gov service s • ALL Danish businesse s • = Universal design, user testing is required by contract, WCAG & ISO, legal requirement s • Outside-in ethics, not inside-ou t • Working with the work culture, collaboration and biases against 'IT' or 'UX' • UX methods vs heavy legislation NemLog-in/ MitID Erhverv Designing ethically - Structures Client: Nets for the Danish stat e Role: UX process lead
  35. 35. Thoughts, reflections ?
  36. 36. Values I discovered through experienc e Don't cheat or hide informatio n No selling of personal dat a Don't encourage fast consumption No gami fi cation or addictive pattern s Be critical and take the consequence s Think beyond intuitive service s Speak out and avoid gender bias
  37. 37. think about what areas your values would matc h 5 min s then share
  38. 38. • cleancreatives.org/ non-pro fi t campaign s • 'No dirty clients ' • what IS a dirty client ? • their value: not working with fossil-fuel clients or product s • https://www.wholegraindigital.com/about- us / • follows sustainable principle s • selects clients how others do
  39. 39. PHOTO CAPTION Ask question s eg 'would you let your child/parents use this? ' Match with your value s Make a choice
  40. 40. Thank you!

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