Event market in Barcelona

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Event market in Barcelona

  1. 1. EVENT MARKET IN BARCELONA
  2. 2. EVENTDESIGN
  3. 3. “YOUR WORK IS GOING TO FILL ALARGE PART OF YOUR LIFE, AND THE ONLY WAY TO BE TRULY SATISFIED IS TO DOWHAT YOU BELIEVE IS GREAT WORK. AND THE ONLY WAY TO DO GREATWORK IS TO LOVE WHAT YOU DO”. -Steve Jobs
  4. 4. CREATIVITY powering the SUCCESS of the event
  5. 5. INSPIRATION ACTION IDEATION EVENTEVENT DESIGN HAPPENS THROUGH THE CREATIVE PROCESS
  6. 6. WHOWHATWHEREWHENHOW
  7. 7. Eventcooking“piece of cake”
  8. 8. Flour EggsButter SugarMilk Strawberries
  9. 9. The STRATEGY budget The target audience & Goals The concept – the The theme venue & the vendors The logistics and technical aspectsMarketing Post event follow up EVENT and evaluation, Thank you notes
  10. 10. Once you find theideal location, theREAL work begins... The venue & the vendors The venue, decoration, caterers, photographers, entertainment, etc.
  11. 11. The Closingideal Negotiating the the best rates budgetvenue Barcelona is buzzing with corporate and leisure meeting spaces
  12. 12. Barcelonas trade fair traditiondates back to the UniversalExhibitions of 1888. In 1920, the first general trade Nowadays show was held. Barcelona is a definite contender in the international business events market.
  13. 13. Barcelona is aware of its tradition of organising major events, which dates back many years, and has developed an excellent infrastructure which provides back-up for theoptimum conditions it offers as a trade-fair and congress venue.
  14. 14. Number of VARIATION total number of meetings: meetings in 2009-2010 (15.1%) Barcelona 2010 – 2011 (6,8%) 2500 2000 1500 Título del eje 1000 500 0 1990 2007 2008 2009 2010 2011 Congresses 221 340 383 294 310 255 Courses 108 0 286 215 226 378 Conventiones and incentives 44 1.435 813 1.348 1.602 1.650 Total meetings 373 1.775 2.482 1.857 2.138 2.283Source: “Congress Statistics Barcelona 2011” gathered by the Barcelona Convention Bureau.
  15. 15. The highlights of the results in Barcelona in 2010The results in the conventions andincentives segment in 2010 werespectacular, with a rise of 18,8 % in thenumber of meetings, and 15,1% in the totalnumber of meetings.
  16. 16. Congresses 11% Number and percentage of Courses 17% meetings in Barcelona Conventions in 2011 and incentives 72% 2.283 1.650 378 255Total Conventions Courses Congresses and incentives
  17. 17. The highlights of the results in Barcelona in 2011.The tourism of meetings in 2011 growsin 6,8%, with a total of 22.283 meetings,but it is the courses segmentthat reaches in 2011 spectacularresults, with a rise of 67,3 % in thenumber of meetings and in 50 %, witha total of 64.612 delegates in thismicrosector.
  18. 18. In terms of absolute number of meetings,Barcelona attracted increasingly highernumbers of meetings throughout the yearswith slightly fluctuating results. Even though2009 reports a smaller number of events inBarcelona compared to previous years,Barcelona was able to reach the 2nd rankin 2010. 2011 was a good year , with somerecovery compared to 2009, but withoutattaining the figures for 2008.The results clearly show though that theevent business sector iscoming out of the crisis.
  19. 19. Barcelona is the number one city total number measured by of participants and the second most popular congress city with the second largest number of international business events hosted in the city’s world-class conference venues.Source: Statistics Report based on survey data gathered by The International Congress & Convention Association (ICCA).
  20. 20. Fira de Barcelona is second largest trade fair and exhibition centres inEurope, that host a quickly growing number of national andinternational events each year, with a portfolio of 80 exhibitions and 3.5million visitors in 2011. The strength of Barcelona in the field of business tourism is based on a very powerful industrial, medical, academic and scientific structure The city’s hotel infrastructure continues to grow, and currently includes more than 321 establishments offering over 61,000 bedspaces.
  21. 21. MarketingBasic Must - have…
  22. 22. BasicMarketing Tools
  23. 23. REMINDERS INVITATIONS EMAILWEBSITE SOCIAL MEDIAMOBILE OFFLINE WORLD OF MOUTH MARKETING
  24. 24. Ranking of Most Used Promotional MethodsSource: statistics based on 2010 survey data from 931 respondents gathered by The HubSpot Inbound Internet Marketing blog.
  25. 25. Word of mouth Website 47% still mail postal invitations. 46% still call individuals by telephone. 76% 40% use social media sites. EMAIL Only 11% use blogging for event marketing. Less than 10% useTV and radio ads. Less than 7% use magazine ads.Source: statistics based on 2010 survey data from 931 respondents gathered by The HubSpot Inbound Internet Marketing blog.
  26. 26. There were 30,654,678 internet users in Spain as of Dec.31, 2011, representing 65.6% of the population.Source: www.internetworldstats.com , April 2011.
  27. 27. Internet users in Spain spent the most time on Título del gráfico Portals sites, at 517.8 minutes (8.6 hours) per person on average. Social Networking Portals sites - sites- 345 minutes - 28% 517,8 minutes - Instant 42% Messengers – 375,6 minutes - 30%Source: www.comscore.com, May 2011.
  28. 28. Preferred social (up from 50% in 2009) networks Título del gráfico according to 69% social network users in Spain 10% 10% 5% 3% 1% 1% 1% Facebook YouTube Tuenti: Twitter Google+ LinkedIn Flickr BadooSource: eMarketer, February 2012, % of respondents 2009-2011.
  29. 29. FACEBOOK inSpain in April 2012 had 16.2 million users
  30. 30. Serie 1 Prefered social media channels most used for promoting events Facebook has become a crucial 84% marketing channel for businesses. Since events are a social experience, there is no better way to promote them than via a Social Network. 61% 47% 44% 35% 35% 18% 17% 7% 5% Facebook Twitter XING YouTube LinkedIn Blogs Flickr Sonstige MySpace NoneResource: http://www.amiando.com/resources, Amiando Social Media Report, July 2011
  31. 31. Título del gráfico Almost Every Day Ever in Month Mobile social networking 160% 127% 82% 82% 80% 74% 75% 76% 67% 62% 63% 59% EU5 France Germany Italy UK Spain %Growth for Smartphone Audience Accessing NewsSource: www.comscore.com ,January, 2012.
  32. 32. The Mobile social Spanish networking in Spain smartphone audience accessing news sites via an app or browser reported the strongest gains in this behaviour in the past year with a 127% increase in monthly news access and a 160% increase in near-daily news access. (3 Month Average Ending January 2012 vs. January 2011)Source: www.comscore.com ,January, 2012.
  33. 33. Spain is a growing internet and event marketwhere the audience is becoming more engaged andgoing online with greater frequency, which presentsadditional opportunities for event marketers andadvertisers. more strong growthStill there is room forin future in event marketing. The importance of Social Media and mobile marketing cannot be overstated.

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