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Jos olet somessa, tee ainakin nämä 5 asiaa oikein

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Somessa ”pitää” olla, sehän on selvää. Mutta kuinka paljon brändin sosiaalisen median sisältöihin tulee panostaa, mikä on oikeasti tärkeää? Entä jos budjetti ei riitä suuriin videotuotantoihin? Mitkä oikeastaan ovat minimivaatimukset hyvälle somesisällölle? Dagmar Storiesin Content Plannerit Emilia Pikkuaho ja Joel Pircklen tarjoilevat konkreettiset keinot onnistuneeseen sosiaalisen median markkinointiin.

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Jos olet somessa, tee ainakin nämä 5 asiaa oikein

  1. 1. TEE AINAKIN NÄMÄ ASIAA5 JOS OLET SOMESSA Joel Pircklen Content Planner Emilia Pikkuaho Content Planner
  2. 2. Copyright © Dagmar Oy ”MITÄ, JOS ET MENISIKÄÄN SOMEEN?” = TIEDÄ, MITÄ HALUAT 1
  3. 3. Copyright © Dagmar Oy
  4. 4. Copyright © Dagmar Oy ÄLÄ VAAN HUIJAA, NÄYTÄ SISIMPÄSI. = TUNNE ITSESI 2
  5. 5. Copyright © Dagmar Oy
  6. 6. Copyright © Dagmar OyKuvat: Instagram
  7. 7. Copyright © Dagmar OyKuvat: Twitter
  8. 8. Copyright © Dagmar Oy HÄIRITSE = TUNNE YLEISÖSI 3 HÄIRITSEMÄTTÄ
  9. 9. Copyright © Dagmar Oy YHTEENKUULUVUUS JÄNNITYS YLPEYS TURVALLISUUS YKSILÖLLISYYS Lähde: https://adespresso.com/blog/emotional-marketing-instagram-ads/
  10. 10. Copyright © Dagmar Oy UNOHDA ALGO- RITMIT = TUNNE KANAVASI 4
  11. 11. Copyright © Dagmar Oy
  12. 12. Copyright © Dagmar OyKuvat: Instagram
  13. 13. Copyright © Dagmar Oy
  14. 14. Copyright © Dagmar OyLähde: https://business.instagram.com/success/burger-king-spain
  15. 15. Copyright © Dagmar Oy LAITA KÄDET SAVEEN. = TUNNE VALMIUTESI 5
  16. 16. Copyright © Dagmar Oy Source: 2018 Edelman Trust Barometer: Special Report: Brands and Social Media. Q16. You are about to see a series of two choices. For each pair, we want you to choose the one that you are more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only BRAND CONVERSATIONS MORE PERSUASIVE THAN ADVERTISING WHICH DO YOU BELIEVE IS GIVING YOU THE TRUTH? 41%WHAT A BRAND SAYS IN ITS ADVERTISING and marketing materials 59%WHAT A BRAND SAYS IN DIRECT COMMUNICATIONS WITH YOU over mail, instant messaging or in response to a comment you have posted
  17. 17. Copyright © Dagmar Oy LAITA KÄDET SAVEEN. = T U N N E VA L M I U T E S I 5 UNOHDA ALGO- RITMIT = T U N N E K A N AVA S I 4 HÄIRITSE HÄIRIT- SEMÄTTÄ = T U N N E Y L E I S Ö S I 3 ÄLÄ VAAN HUIJAA = T U N N E I T S E S I 2 MITÄ JOS ET MENI- SIKÄÄN? = T I E D Ä , M I TÄ H A L U AT 1
  18. 18. Copyright © Dagmar Oy @emiliapikkuaho emilia.pikkuaho@dagmar.fi @jopikeravalt joel.pircklen@dagmar.fi JUTELLAAN LISÄÄ! YOUR PARTNER IN CONTENT STRATEGY, PLANNING AND PRODUCTION KIITOS!

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