SlideShare a Scribd company logo

AI:n rooli asiakaskokemuksen parantamisessa

Dagmar
Dagmar

Mitä pitäisi olla kunnossa jotta koneoppimista voidaan hyödyntää asiakaskokemuksen parantamisessa? Miten sitten tuo hyödyntäminen tapahtuu käytännössä?

1 of 11
Download to read offline
Copyright © Dagmar Oy
THE ROLE OF AI
IN IMPROVING
THE CUSTOMER EXPERIENCE
#AIpoweredCX
#markkinoinninviikko2018
Copyright © Dagmar Oy
HEINI NUUTINEN
DIGITAL STRATEGIST
MARTECH | CUSTOMER JOURNEYS
“Automate or Die”
SAMI AITTOVAARA
DIRECTOR OF CONTENT EXPERIENCE
MARKETING STRATEGIST
“Think Big, but Take Baby Steps”
Copyright © Dagmar Oy
USING AI TO IMPROVE
CUSTOMER EXPERIENCE
AWARENESS
CONSIDERA
TION
DECISION
DELIVERY
USE
LOYALTY
ADVOCACY
VOICE SEARCH
PROGRAMMATIC
ADVERTISING AND
MEDIA BUYING
PREDICT POTENTIAL
CUSTOMER NEEDS
DETECT CRITICAL
CASES FOR BAD
REPUTATION
VIRTUAL SHOPPING
ASSISTANTS
CONTENT
GENERATION
PREDICTIVE
CONTENT
PERSONALIZATION
DYNAMIC PRICING
HYPERPERSONALIZED
OFFERS
RETARGETING
AUTOMATED DELIVERY
HYPERPERSONALIZED CONTENT
CHATBOTS
HYPERPERSONALIZED
PRODUCT/ SERVICE
RECOMMENDATIONS
PRODUCT/
SERVICE
DEVELOPMENT
UNDERSTANDING
INFLUENCE AND
SENTIMENT
BRING PEOPLE
TOGETHER AS
TRIBES
DETECT BRAND
MENTIONS AND
RECOGNIZE THE
SENTIMENT
1 AWARENESS
VOICE SEARCH
PROGRAMMATIC ADVERTISING AND
MEDIA BUYING
PREDICT POTENTIAL CUSTOMER NEEDS
BIGGEST
CHALLENGES
FINDING THE MOST
POTENTIAL NEW
CUSTOMERS
Conversational AI
2 CONSIDERATION
BIGGEST
CHALLENGES
GETTING ON TO
THE
CONSIDERATION
LIST
MAKING AN
DISTINCTIVE EFFECT
DETECT CRITICAL CASES FOR BAD
REPUTATION
VIRTUAL SHOPPING ASSISTANTS
CONTENT GENERATION
PREDICTIVE CONTENT PERSONALIZATION
Virtual Shopping
Assistant
Virtual Shopping
Assistant
3 DECISION
BIGGEST
CHALLENGES
BEST PRODUCT
BEST SERVICE
BEST PRICE
EASY TO BUY
DYNAMIC PRICING
HYPERPERSONALIZED OFFERS
RETARGETING
Virtual Shopping
Assistant

Recommended

Enterprise Product Management by Ketan Nayak
Enterprise Product Management by Ketan NayakEnterprise Product Management by Ketan Nayak
Enterprise Product Management by Ketan NayakKetan Nayak
 
How AI is currently powering retail's growth (Part 1)
How AI is currently powering retail's growth (Part 1)How AI is currently powering retail's growth (Part 1)
How AI is currently powering retail's growth (Part 1)National Retail Federation
 
AI, Content and Customer Experience: What’s the Future of Commerce?
AI, Content and Customer Experience: What’s the Future of Commerce?AI, Content and Customer Experience: What’s the Future of Commerce?
AI, Content and Customer Experience: What’s the Future of Commerce?John Mullins
 
The Experience Economy Game and DRM Don’t be Vertically Challenged!
The Experience Economy Game and DRM  Don’t be Vertically Challenged!The Experience Economy Game and DRM  Don’t be Vertically Challenged!
The Experience Economy Game and DRM Don’t be Vertically Challenged!IO Integration
 
Freedom From IT: How To Give Power Back To Marketing & Merchandising Teams
Freedom From IT: How To Give Power Back To Marketing & Merchandising TeamsFreedom From IT: How To Give Power Back To Marketing & Merchandising Teams
Freedom From IT: How To Give Power Back To Marketing & Merchandising TeamsG3 Communications
 
Freedom from IT: How to Give Power Back to Marketing and Merchandising Teams
Freedom from IT: How to Give Power Back to Marketing and Merchandising TeamsFreedom from IT: How to Give Power Back to Marketing and Merchandising Teams
Freedom from IT: How to Give Power Back to Marketing and Merchandising TeamsMozu
 

More Related Content

What's hot

Launching an OTT service within minutes
Launching an OTT service within minutesLaunching an OTT service within minutes
Launching an OTT service within minutesCleeng
 
The changing face of consumer insights
The changing face of consumer insightsThe changing face of consumer insights
The changing face of consumer insightsIIeXLatam
 
Retail Innovation: Omnichannel and The Future of Personalization
Retail Innovation: Omnichannel and The Future of PersonalizationRetail Innovation: Omnichannel and The Future of Personalization
Retail Innovation: Omnichannel and The Future of PersonalizationNational Retail Federation
 
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel MarketersTim Peter
 
Exhibitor Insights: Uniting In-Store and Digital Channels: 7 Success Stories
Exhibitor Insights: Uniting In-Store and Digital Channels: 7 Success StoriesExhibitor Insights: Uniting In-Store and Digital Channels: 7 Success Stories
Exhibitor Insights: Uniting In-Store and Digital Channels: 7 Success StoriesNational Retail Federation
 
Marketing Tactics: Getting the Right Info in the Right Hands
Marketing Tactics:Getting the Right Info in the Right HandsMarketing Tactics:Getting the Right Info in the Right Hands
Marketing Tactics: Getting the Right Info in the Right HandsHighRoad Solution
 
Product Digitization for Consumer Brands
Product Digitization for Consumer BrandsProduct Digitization for Consumer Brands
Product Digitization for Consumer BrandsBrandSquare
 

What's hot (11)

Launching an OTT service within minutes
Launching an OTT service within minutesLaunching an OTT service within minutes
Launching an OTT service within minutes
 
The changing face of consumer insights
The changing face of consumer insightsThe changing face of consumer insights
The changing face of consumer insights
 
Retail Innovation: Omnichannel and The Future of Personalization
Retail Innovation: Omnichannel and The Future of PersonalizationRetail Innovation: Omnichannel and The Future of Personalization
Retail Innovation: Omnichannel and The Future of Personalization
 
Win with B2B Marketplaces
Win with B2B MarketplacesWin with B2B Marketplaces
Win with B2B Marketplaces
 
Growth Marketing in Our Noisy World - Randy Rayess, Outgrow
Growth Marketing in Our Noisy World - Randy Rayess, OutgrowGrowth Marketing in Our Noisy World - Randy Rayess, Outgrow
Growth Marketing in Our Noisy World - Randy Rayess, Outgrow
 
VC 1pager
VC 1pagerVC 1pager
VC 1pager
 
#Lovethestore: When You Do Digital Right
#Lovethestore: When You Do Digital Right#Lovethestore: When You Do Digital Right
#Lovethestore: When You Do Digital Right
 
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers
 
Exhibitor Insights: Uniting In-Store and Digital Channels: 7 Success Stories
Exhibitor Insights: Uniting In-Store and Digital Channels: 7 Success StoriesExhibitor Insights: Uniting In-Store and Digital Channels: 7 Success Stories
Exhibitor Insights: Uniting In-Store and Digital Channels: 7 Success Stories
 
Marketing Tactics: Getting the Right Info in the Right Hands
Marketing Tactics:Getting the Right Info in the Right HandsMarketing Tactics:Getting the Right Info in the Right Hands
Marketing Tactics: Getting the Right Info in the Right Hands
 
Product Digitization for Consumer Brands
Product Digitization for Consumer BrandsProduct Digitization for Consumer Brands
Product Digitization for Consumer Brands
 

Similar to AI:n rooli asiakaskokemuksen parantamisessa

5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen
5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen
5 menestyksen pilaria AI-johtoiseen asiakaskokemukseenDagmar
 
Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...
Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...
Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...Capgemini
 
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
 
The Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and DistributorsThe Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and DistributorsHaley Williams
 
The Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and DistributorsThe Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and DistributorsNtara
 
Shifting into the Drivers seat - TU Automotive Detroit - 2019
Shifting into the Drivers seat - TU Automotive Detroit - 2019Shifting into the Drivers seat - TU Automotive Detroit - 2019
Shifting into the Drivers seat - TU Automotive Detroit - 2019HARMAN Connected Services
 
Future through the AI lens 20181204
Future through the AI lens 20181204Future through the AI lens 20181204
Future through the AI lens 20181204Sohaib Khawaja
 
Presenting Armstrong One
Presenting Armstrong OnePresenting Armstrong One
Presenting Armstrong OneJesper Holm
 
Responding to Digital Disruption in the Security Sector - March 2018 - NZ
Responding to Digital Disruption in the Security Sector - March 2018 - NZResponding to Digital Disruption in the Security Sector - March 2018 - NZ
Responding to Digital Disruption in the Security Sector - March 2018 - NZInês Almeida
 
Monetizing Insights with Experiential Commerce
Monetizing Insights with Experiential CommerceMonetizing Insights with Experiential Commerce
Monetizing Insights with Experiential CommerceAcquia
 
Reimagining the Digital Market Experience
Reimagining the Digital Market ExperienceReimagining the Digital Market Experience
Reimagining the Digital Market ExperienceSAP Customer Experience
 
The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media ConferenceThe 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media ConferenceAssociation of National Advertisers
 
AWS STARTUP DAY 2018 I Innovation @ Amazon
AWS STARTUP DAY 2018 I Innovation @ AmazonAWS STARTUP DAY 2018 I Innovation @ Amazon
AWS STARTUP DAY 2018 I Innovation @ AmazonAWS Germany
 
INTEL AI DEVCON Pitch by Artivatic - Vibhor
INTEL AI DEVCON Pitch by Artivatic - Vibhor INTEL AI DEVCON Pitch by Artivatic - Vibhor
INTEL AI DEVCON Pitch by Artivatic - Vibhor Artivatic.ai
 
Hacking The Digital Experience Landscape
Hacking The Digital Experience LandscapeHacking The Digital Experience Landscape
Hacking The Digital Experience LandscapeWebrazzi
 
Business strategy in the digital era
Business strategy in the digital eraBusiness strategy in the digital era
Business strategy in the digital eraAvi Amar
 
Building a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdf
Building a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdfBuilding a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdf
Building a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdfAmazon Web Services
 

Similar to AI:n rooli asiakaskokemuksen parantamisessa (20)

5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen
5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen
5 menestyksen pilaria AI-johtoiseen asiakaskokemukseen
 
Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...
Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...
Perform yet smarter activate, transform, and re imagine with ai lanny cohen, ...
 
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
 
The Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and DistributorsThe Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and Distributors
 
The Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and DistributorsThe Seven Deadly Digital Sins of Manufacturers and Distributors
The Seven Deadly Digital Sins of Manufacturers and Distributors
 
Shifting into the Drivers seat - TU Automotive Detroit - 2019
Shifting into the Drivers seat - TU Automotive Detroit - 2019Shifting into the Drivers seat - TU Automotive Detroit - 2019
Shifting into the Drivers seat - TU Automotive Detroit - 2019
 
Evolve18 | Errol Denger | Experience Driven Commerce - Magento & Adobe
Evolve18 | Errol Denger | Experience Driven Commerce - Magento & AdobeEvolve18 | Errol Denger | Experience Driven Commerce - Magento & Adobe
Evolve18 | Errol Denger | Experience Driven Commerce - Magento & Adobe
 
Future through the AI lens 20181204
Future through the AI lens 20181204Future through the AI lens 20181204
Future through the AI lens 20181204
 
Presenting Armstrong One
Presenting Armstrong OnePresenting Armstrong One
Presenting Armstrong One
 
Responding to Digital Disruption in the Security Sector - March 2018 - NZ
Responding to Digital Disruption in the Security Sector - March 2018 - NZResponding to Digital Disruption in the Security Sector - March 2018 - NZ
Responding to Digital Disruption in the Security Sector - March 2018 - NZ
 
Monetizing Insights with Experiential Commerce
Monetizing Insights with Experiential CommerceMonetizing Insights with Experiential Commerce
Monetizing Insights with Experiential Commerce
 
Reimagining the Digital Market Experience
Reimagining the Digital Market ExperienceReimagining the Digital Market Experience
Reimagining the Digital Market Experience
 
Sigma Linked In Capabilities
Sigma Linked In CapabilitiesSigma Linked In Capabilities
Sigma Linked In Capabilities
 
The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media ConferenceThe 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
 
AWS STARTUP DAY 2018 I Innovation @ Amazon
AWS STARTUP DAY 2018 I Innovation @ AmazonAWS STARTUP DAY 2018 I Innovation @ Amazon
AWS STARTUP DAY 2018 I Innovation @ Amazon
 
INTEL AI DEVCON Pitch by Artivatic - Vibhor
INTEL AI DEVCON Pitch by Artivatic - Vibhor INTEL AI DEVCON Pitch by Artivatic - Vibhor
INTEL AI DEVCON Pitch by Artivatic - Vibhor
 
Hacking The Digital Experience Landscape
Hacking The Digital Experience LandscapeHacking The Digital Experience Landscape
Hacking The Digital Experience Landscape
 
Business strategy in the digital era
Business strategy in the digital eraBusiness strategy in the digital era
Business strategy in the digital era
 
Building a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdf
Building a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdfBuilding a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdf
Building a Culture of Innovation - AWS Partner Summit Mumbai 2018.pdf
 
Innovation at Amazon
Innovation at AmazonInnovation at Amazon
Innovation at Amazon
 

More from Dagmar

Case Veikkaus: Personoinnin vaikutus asiakaskokemukseen
Case Veikkaus: Personoinnin vaikutus asiakaskokemukseenCase Veikkaus: Personoinnin vaikutus asiakaskokemukseen
Case Veikkaus: Personoinnin vaikutus asiakaskokemukseenDagmar
 
Jos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikeinJos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikeinDagmar
 
Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...
Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...
Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...Dagmar
 
Jos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikeinJos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikeinDagmar
 
Sivustouudistuksen sudenkuopat SEO:n näkökulmasta
Sivustouudistuksen sudenkuopat SEO:n näkökulmastaSivustouudistuksen sudenkuopat SEO:n näkökulmasta
Sivustouudistuksen sudenkuopat SEO:n näkökulmastaDagmar
 
5 askelta tulokselliseen vaikuttajamarkkinointiin
5 askelta tulokselliseen vaikuttajamarkkinointiin5 askelta tulokselliseen vaikuttajamarkkinointiin
5 askelta tulokselliseen vaikuttajamarkkinointiinDagmar
 
Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...
Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...
Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...Dagmar
 
Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...
Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...
Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...Dagmar
 
Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...
Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...
Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...Dagmar
 
Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...
Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...
Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...Dagmar
 
Asiakasdata insightin lähteenä - Mikko Koski, Director of Advanced Analytics
Asiakasdata insightin lähteenä - Mikko Koski, Director of Advanced AnalyticsAsiakasdata insightin lähteenä - Mikko Koski, Director of Advanced Analytics
Asiakasdata insightin lähteenä - Mikko Koski, Director of Advanced AnalyticsDagmar
 
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko Jokirinta
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko JokirintaLeading digital. #rethinkingmarketing /TweetAtlas Jarkko Jokirinta
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko JokirintaDagmar
 
Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...
Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...
Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...Dagmar
 
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre Holme
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre HolmeFuture trends in social media #rethinkingmarketing #dagmar /Starcom Sindre Holme
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre HolmeDagmar
 
Engagementista euroihin
Engagementista euroihinEngagementista euroihin
Engagementista euroihinDagmar
 
Mobiilin hyödyntäminen liiketoiminnassa
Mobiilin hyödyntäminen liiketoiminnassaMobiilin hyödyntäminen liiketoiminnassa
Mobiilin hyödyntäminen liiketoiminnassaDagmar
 
Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...
Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...
Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...Dagmar
 
Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...
Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...
Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...Dagmar
 
Mobiilista on moneksi
Mobiilista on moneksiMobiilista on moneksi
Mobiilista on moneksiDagmar
 
Kuinka tunnistaa tuottavin asiakaspotentiaali
Kuinka tunnistaa tuottavin asiakaspotentiaali Kuinka tunnistaa tuottavin asiakaspotentiaali
Kuinka tunnistaa tuottavin asiakaspotentiaali Dagmar
 

More from Dagmar (20)

Case Veikkaus: Personoinnin vaikutus asiakaskokemukseen
Case Veikkaus: Personoinnin vaikutus asiakaskokemukseenCase Veikkaus: Personoinnin vaikutus asiakaskokemukseen
Case Veikkaus: Personoinnin vaikutus asiakaskokemukseen
 
Jos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikeinJos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikein
 
Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...
Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...
Dagmarilaiset tiedon aallonharjalla: tulevaisuuden kyvykkyydet mahdollisia jo...
 
Jos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikeinJos olet somessa, tee ainakin nämä 5 asiaa oikein
Jos olet somessa, tee ainakin nämä 5 asiaa oikein
 
Sivustouudistuksen sudenkuopat SEO:n näkökulmasta
Sivustouudistuksen sudenkuopat SEO:n näkökulmastaSivustouudistuksen sudenkuopat SEO:n näkökulmasta
Sivustouudistuksen sudenkuopat SEO:n näkökulmasta
 
5 askelta tulokselliseen vaikuttajamarkkinointiin
5 askelta tulokselliseen vaikuttajamarkkinointiin5 askelta tulokselliseen vaikuttajamarkkinointiin
5 askelta tulokselliseen vaikuttajamarkkinointiin
 
Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...
Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...
Kuinka valitset markkinoinnin automaatiojärjestelmän? - Strategic Planner Sak...
 
Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...
Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...
Mitä markkinointipäättäjän tulee tietää teknologiasta? - Director of Technolo...
 
Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...
Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...
Datastrategialla asiakaskokemuksen ytimeen - Director of Digital Operations P...
 
Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...
Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...
Luoville sosiaalisen median sisällöille enemmän kysyntää - Content Strategist...
 
Asiakasdata insightin lähteenä - Mikko Koski, Director of Advanced Analytics
Asiakasdata insightin lähteenä - Mikko Koski, Director of Advanced AnalyticsAsiakasdata insightin lähteenä - Mikko Koski, Director of Advanced Analytics
Asiakasdata insightin lähteenä - Mikko Koski, Director of Advanced Analytics
 
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko Jokirinta
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko JokirintaLeading digital. #rethinkingmarketing /TweetAtlas Jarkko Jokirinta
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko Jokirinta
 
Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...
Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...
Data ja teknologiat päivittäisessä markkinoinnissa #rethinkingmarketing /Dagm...
 
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre Holme
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre HolmeFuture trends in social media #rethinkingmarketing #dagmar /Starcom Sindre Holme
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre Holme
 
Engagementista euroihin
Engagementista euroihinEngagementista euroihin
Engagementista euroihin
 
Mobiilin hyödyntäminen liiketoiminnassa
Mobiilin hyödyntäminen liiketoiminnassaMobiilin hyödyntäminen liiketoiminnassa
Mobiilin hyödyntäminen liiketoiminnassa
 
Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...
Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...
Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuk...
 
Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...
Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...
Verkkopalvelu-uudistuksen sudenkuopat ja vinkit onnistuneeseen uudistusprojek...
 
Mobiilista on moneksi
Mobiilista on moneksiMobiilista on moneksi
Mobiilista on moneksi
 
Kuinka tunnistaa tuottavin asiakaspotentiaali
Kuinka tunnistaa tuottavin asiakaspotentiaali Kuinka tunnistaa tuottavin asiakaspotentiaali
Kuinka tunnistaa tuottavin asiakaspotentiaali
 

Recently uploaded

Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxPeter Macinkovic
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 

Recently uploaded (17)

Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 

AI:n rooli asiakaskokemuksen parantamisessa

  • 1. Copyright © Dagmar Oy THE ROLE OF AI IN IMPROVING THE CUSTOMER EXPERIENCE #AIpoweredCX #markkinoinninviikko2018
  • 2. Copyright © Dagmar Oy HEINI NUUTINEN DIGITAL STRATEGIST MARTECH | CUSTOMER JOURNEYS “Automate or Die” SAMI AITTOVAARA DIRECTOR OF CONTENT EXPERIENCE MARKETING STRATEGIST “Think Big, but Take Baby Steps”
  • 3. Copyright © Dagmar Oy USING AI TO IMPROVE CUSTOMER EXPERIENCE AWARENESS CONSIDERA TION DECISION DELIVERY USE LOYALTY ADVOCACY VOICE SEARCH PROGRAMMATIC ADVERTISING AND MEDIA BUYING PREDICT POTENTIAL CUSTOMER NEEDS DETECT CRITICAL CASES FOR BAD REPUTATION VIRTUAL SHOPPING ASSISTANTS CONTENT GENERATION PREDICTIVE CONTENT PERSONALIZATION DYNAMIC PRICING HYPERPERSONALIZED OFFERS RETARGETING AUTOMATED DELIVERY HYPERPERSONALIZED CONTENT CHATBOTS HYPERPERSONALIZED PRODUCT/ SERVICE RECOMMENDATIONS PRODUCT/ SERVICE DEVELOPMENT UNDERSTANDING INFLUENCE AND SENTIMENT BRING PEOPLE TOGETHER AS TRIBES DETECT BRAND MENTIONS AND RECOGNIZE THE SENTIMENT
  • 4. 1 AWARENESS VOICE SEARCH PROGRAMMATIC ADVERTISING AND MEDIA BUYING PREDICT POTENTIAL CUSTOMER NEEDS BIGGEST CHALLENGES FINDING THE MOST POTENTIAL NEW CUSTOMERS Conversational AI
  • 5. 2 CONSIDERATION BIGGEST CHALLENGES GETTING ON TO THE CONSIDERATION LIST MAKING AN DISTINCTIVE EFFECT DETECT CRITICAL CASES FOR BAD REPUTATION VIRTUAL SHOPPING ASSISTANTS CONTENT GENERATION PREDICTIVE CONTENT PERSONALIZATION Virtual Shopping Assistant Virtual Shopping Assistant
  • 6. 3 DECISION BIGGEST CHALLENGES BEST PRODUCT BEST SERVICE BEST PRICE EASY TO BUY DYNAMIC PRICING HYPERPERSONALIZED OFFERS RETARGETING Virtual Shopping Assistant
  • 7. 4 DELIVERY & USE BIGGEST CHALLENGES DELIVERY ON THE RIGHT TIME TO THE RIGHT PLACE COST EFECTIVELY PRESENTING A PRODUCT/SERVICE THAT IS JUST THE RIGHT FIT AUTOMATED DELIVERY HYPERPERSONALIZED CONTENT CHATBOTS Automated Delivery Personalized Product
  • 8. 5 LOYALTY BIGGEST CHALLENGES KEEPING THE SERVICE AND PRODUCT SELECTION UP TO CUSTOMER NEEDS HYPERPERSONALIZED PRODUCT/SERVICE RECOMMENDATIONS PRODUCT/SERVICE DEVELOPMENT Personalized Products Recommendations Personalized Products Product & Service Development
  • 9. 6 ADVOCACY BIGGEST CHALLENGES FINDING THE MOST POTENTIAL CUSTOMERS TO SPREAD THE WORD CREATING A GREAT CUSTOMER EXPERIENCE UNDERSTANDING INFLUENCE AND SENTIMENT BRING PEOPLE TOGETHER AS TRIBES DETECT BRAND MENTIONS AND RECOGNIZE THE SENTIMENT# Detecting Brand Mentions
  • 10. Copyright © Dagmar Oy AWARENESS CONSIDERA TION DECISION DELIVERY USE LOYALTY ADVOCACY AI POWERED MARKETING AUTOMATION CUSTOMER SEGMENTATION PREDICTIVE JOURNEYS SENTIMENT ANALYSIS FIND THE MOST POTENTIAL CUSTOMERS? GET ON TO THE CONSIDERATION LIST BECOME THE BEST SOLUTION EASY, FAST, COST EFFICIENT DELIVERY SERVICE & PRODUCT SELECTION UP TO CUSTOMER NEEDS CREATE A GREAT OVERALL CUSTOMER EXPERIENCE BE THE BEST FIT HOW TO EXPERIMENT WITH AI
  • 11. 5 PILARS OF SUCCESS IN AI POWERED CUSTOMER EXPERIENCE SUOMI NOUSUUN-LAVA KESKIVIIKKONA KLO 13.30