Webinar retail oct11

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http://www.naturessunshine.com/
Sponsor's Country: BELARUS;
Sponsor's Account Number (ID): 1007815

Published in: Business, Travel
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Webinar retail oct11

  1. 1. EXECUTE THE CONTRACT ON OUR WEBSITE:http://www.nspglobal.com/Sponsors Country: Belarus;Sponsors Account Number: 1007815
  2. 2. My Contact InformationAaron Wengertaaronw@natr.comP 801-342-4692F 801-342-457975 E. 1700 S.Provo, UT 84606
  3. 3. This webinar will be recordedand can be viewed atwww.nspwebinars.comTo listen to the recording by phone1-712-432-0453 PIN 338496Not a toll-free call
  4. 4. Enter your questions, we’ll answer asmany as we can when we concludeEXECUTE THE CONTRACT ON OUR WEBSITE:http://www.nspglobal.com/Sponsors Country: Belarus;Sponsors Account Number: 1007815
  5. 5. New Corporate HeadquartersAugust 2012
  6. 6. New Corporate HeadquartersAugust 2012
  7. 7. Education Week!• November 14-21• 11 am & 6 pm Live Mountain Time;– Recordings will be provided as well• Six free webinars• Product discounts & specials• Lots of fun giveaways on live sessions• www.nspwebinars.com
  8. 8. Laurence Smith• Regional Manager• Boise, ID• Current ManagerInstructor• Helped developnumerous books andcurriculum for NSP(Candida; HeartHealth)
  9. 9. What is Your “Vehicle” and Howcan you make it morePOWERFUL?EXECUTE THE CONTRACT ON OUR WEBSITE:http://www.nspglobal.com/Sponsors Country: Belarus;Sponsors Account Number: 1007815
  10. 10. WHERE WILL THEY SHOP?• Discount• Quality• Specialty3 TYPES OF STORES
  11. 11. • The DISCOUNT format is based onproviding the lowest price.• This format is primarily PRICE focused.• Price-driven retailers seek to find andpromote the best prices on productsthey think they can sell.• Unless a retailer has the buying powerof Wal-Mart, either quality of productor margins will often suffer.• Price-based marketing attracts cherrypickers.
  12. 12. • The QUALITY format is based onproviding solutions, value, service andresults.• This marketing is EDUCATION based,seeking to attract the preferred,higher-educated consumer.• This format is CONSUMER focused.• Quality-driven retailers seek todetermine what their customers need,and provide solutions and benefits toalign with these needs.
  13. 13. Specialty• The Specialty format is based onbeing really good at something.• Often destination based.• People learn what your specialtyis and refer their friends andfamily.–Weight Loss–Blood sugar control–Heart Issues
  14. 14. What does this teach us?•We need to educate•We need to consult•We need to offer options•We need to becomegood at something.
  15. 15. •Be a problem finderfirst…..•Be a problem solversecond……EXECUTE THE CONTRACT ON OUR WEBSITE:http://www.nspglobal.com/Sponsors Country: Belarus;Sponsors Account Number: 1007815
  16. 16. Why Should I Shop in YourStore?orWhy Should I Buy From You?
  17. 17. 2 Ways to Look at Marketing• HORIZONTAL–Increase the number of customers• VERTICAL–Increase the average amount per sale.
  18. 18. Most Expensive to Least Expensive• TV Ads• Radio–Talk Radio–Ads• Newspaper• Val Pack• Grand Opening or Grand Re-Opening–Window Signs
  19. 19. • Door Knob Flyers• Sandwich Boards• BNI• Business Cards• Newsletters—Mailing list–Sunshine Sharing–Insert–Coupons• Paper Routes
  20. 20. Cheapest Opportunities• Webinars• Seminars/Area Herb Conference• Email lists• Classes–In Store/Home–Library–Community Ed.
  21. 21. Niche Issues• Consultations (When do you charge?)• Education• Iridology• Muscle testing• Compass• BTA/QFA• Lifestyle Analysis• Personal Story• Strategic Alliances
  22. 22. TEACHING LOCATION
  23. 23. SUMMARY• There will always be a place fornatural product retailers who havegood marketing and merchandisingsavvy, as well as the love,commitment and passion for theseproducts and the people theyserve. This is something that massmarketers do not provide.
  24. 24. Questions & AnswersEXECUTE THE CONTRACT ON OUR WEBSITE:http://www.nspglobal.com/Sponsors Country: Belarus;Sponsors Account Number: 1007815
  25. 25. Thanks for Joining Us!Our next scheduled Retail Webinarwill be on Wednesday 11/30

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