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Social Media Usage & Stats


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A combination of many reports.

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Social Media Usage & Stats

  1. 1. Social MediaUsage & StatisticsSummary of Statistics from Multiple SourcesCompiled by @AngelaDaffron
  2. 2. People are spendinga lot of time onsocial networking sites 27% of the total time spent online (U.S.)is spent on social networking sites 15% of the total mobile internet time(U.S.) is spent on social networking sites.Source:
  3. 3. Marketers (21%) reportthat social media hasbecome more importantover the previous 6 monthsSource:
  4. 4. Social Media is Generating Leads Social media results in double themarketing leads of direct mail, tradeshows, telemarketing or PPC Conversion rates for social media are 13%higher than the average lead conversionrateSource:
  5. 5. Marketers Agree! 74% say Facebook is important to theirlead generation 52% report finding a customer onFacebook in 2013 43% report finding a customer onLinkedIn in 2013 36% report finding a customer on Twitterin 2013Source:
  6. 6. Social Media EffectsPurchase DecisionsA recent Nielsen study indicates46% of internet users reportusing social media to help themmake a purchase decision.Source:
  7. 7. Factors DrivingSocial Media Growth Growing number of mobile users(increasing by 60.3% in the last 2 years) Older users are adopting social◦ Twitter has a growth rate of 79% in the 55-64age bracket since 2012◦ Facebook’s growth rate is 46% among 45-64year oldsSource:
  8. 8. Facebook Usage 665 million daily active users 1.1 billion monthly active users 751 million mobile users accessFacebook monthly 23% of users check their account 5 ormore times each day 2.7 billion “likes” happen each day More than 20 million U.S.A. usershave their birthday (with year)included in their profileSources:
  9. 9. Twitter Usage 288 million monthly active users◦This equals 21% of the world’spopulation More than 500 million registeredaccounts Reports a 44% growth from June2012 to March 2013 76% of Twitter users post updatesSources:
  10. 10. YouTube Usage 1 billion unique monthly visitors 6 billion hours of videos are watchedeach month◦ An increase of 50% over August 2012 YouTube reaches more adults (age18-34) than any cable networkSource:
  11. 11. LinkedIn Usage More than 200 million users 2 new users join LinkedIn everysecond 42% of users update their profileregularlySources:
  12. 12. Instagram Usage A new user signs up every second 3,480 photos are uploaded everyminute Average user spent 257 minutesaccessing photos via a mobile devicein August 2012 The Android app received 1 milliondownloads on it’s first daySources:
  13. 13. Pinterest Usage More than 80% of pins are re-pins 80% of users are women◦ 50% of users have children Referrals from Pinterest spend anaverage of 70% more Total unique visitors has increasedby 2,702.2% since May 2011.Sources:
  14. 14. Google+ Usage 359 million monthly active users Active users grew by 33% from June2012 to March 2013 +1 button is used 5 million timeseach daySources:
  15. 15. Who is using social media? 18-29 year olds are usingFacebook, Twitter, Instagram & Tumblr Users with some college are most likely touse social media 90% of affluent consumers use socialmedia◦ 44% engage with financial institutions◦ 36% use social media for purchase researchSource: