Currency v1

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Currency v1

  1. 1. How Do We Value Consumer Commitment the story of love and social media
  2. 2. Is there a currency of commitment? • Money in the form of currency has predominated in human civilizations from about 10,000 BCE on....However, nearly all contemporary money systems are based on fiat money – modern currency has value only by government order (fiat) • Economic values are expressed as "how much" of one desirable condition or commodity will, or would be given up in exchange for some other desired condition or commodity • Subjective [economic] theories hold that for an object to have economic value (a non-zero price), the object must be useful in satisfying human wants and it must be in limited supply • Love is also a virtue representing all of human kindness, compassion, and affection; and "the unselfish loyal and benevolent concern for the good of another"
  3. 3. Does love, compassion or kindness have value? =≠
  4. 4. Are we talking the same language? ><|
  5. 5. Why should this matter to marketers?
  6. 6. Shopping is social; shared values create desire
  7. 7. Tension between the rarity and sharing

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