How to Freelance for Mobile Developers Lesson 2 - Finding Clients
How to Freelance for Mobile Developers Lesson 2 of 6 Finding Clients AppBuilderTV.com
Who Do You Want to Work With?● One of the first questions youll want to ask yourself is what type of clients you want to work with?● Do you want to work with individuals, small business, large corporations, startups?● Remember, freelancing gives you a fair amount of control over what you do and who you work with, so take advantage of it!● Dont just settle for just any old client or you may quickly find yourself wishing you had been more selective.● Ideally you are looking for clients you can have a positive ongoing long term relationship with, so choose wisely. AppBuilderTV.com
What types of Projects do you Want to Work On?● Remember, freelancing does not play by the same rules as a traditional job, you have a choice on what projects you take on and if a project doesnt interest you, then keep looking. I pass on potential projects all the time.● Are there specific types of Apps youd like to work on? Business Apps, Games, Social and Entertainment Apps?● From experience I can tell you that working on an App for several months that doesn’t excite you can be a real drag.● Its much nicer to wake up and work on projects you actually care about. AppBuilderTV.com
When Do You Want to Work?● Some people like to freelance in the evening and on weekends.● Others make it their full time gig and mimic more less 9-5 hours from Monday to Friday.● Once again, you have a lot of say over this, so if you dont want to work weekends or evenings, then make this clear to your clients at the start.● Your time is one of you most precious resources as a freelance developer, so use spend it wisely. AppBuilderTV.com
Where Do you Want to Work?● Do you want to work onsite in close proximity with the client?● Are you willing to travel for a contract?● Would you prefer to work from home and attend the occasional face to face meeting?● Do you prefer to work remotely and communicate over the internet?● You have a great deal of say over where you will work, so make it work for you.
And so...● Now that you are clearer about the types of clients you want to work with, the types of projects that youd want to take on and when and where you want work, we can use this to our advantage.● Knowing who you want to work with allows you to narrow down your list and determine who to focus on.● Knowing what you want to work on allows you to refine your search to targets that may be interested in these types of projects.● Knowing where you want to work will also narrow your focus.● And finally, knowing what hours youd like to work will impact your range of clients too. AppBuilderTV.com
Make it Easy for Them to Find You● Once of the ways you can find clients, is by making it easy for them to find you.● The impact of me just describing that Im just an “iPhone Freelancer” vs. “I specialize in making iPad business Apps for corporate clients located in Vancouver area” can be huge.● Be specific about what you do and what you are looking for and youll find you get a much better response.● Ive found that trying to be everything to everyone just doesnt work in this industry. AppBuilderTV.com
Be Proactive and Go After Them!● As a freelancer, one of the things you dont want to do is just sit around and wait for things to happen.● As freelancers we make things happen.● If you are going after a particular type of client, then try and make contact. This could be via email, Linkedin or even a quick phone call or face to face intro, under the right conditions.● You main goal is to let them know you exist and that you may be able to help them.● Dont be overly aggressive, or youll send them running. AppBuilderTV.com
Some Things to Try● A profession website that is well optimized in the search engine can help clients find you.● The yellow pages is a waste of time in this day in age so I wouldn’t bother.● Leverage social networks like Facebook and Linkedin to find leads and spread the word.● Start a blog that focusses on an area of interest to your target clients and create valuable content.● Get out and attend local mobile or iOS meetups in your area and start networking with other developers in your area.● Check out the job postings. Some of companies may be willing to consider hiring a freelancer instead of an employee. AppBuilderTV.com
What about Freelance sites and Craigslist?● Ill be honest, Im not a big fan of sites like Elance, Guru.com ... because Ive yet to see a case where developers actually get paid what they are worth. If you plan of trying to make a living this way, youre going to have a very tough road ahead.● Craigslist can on occasion turn up the something promising, but you need to be very careful, there are a lot of people who will try to exploit you.● What would be really great to see is a freelancer site where freelancers communicate and team up with each other on projects. F2F? Maybe Ill inspire someone to make this happen.
I May Have a Potential New Client...Now What?● In upcoming episodes well be discussing:● What you should charge● Creating contracts/service agreements● Retainers● Strategies for dealing with challenging clients AppBuilderTV.com
● If you are interested in learning more about how to develop mobile Apps, visit www.appBuilderTV.com and get instant access to over 30 free videos today!