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The Top Airlines in Social Media - Dachis Group


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We used our big data social analytics platform to determine who is flying high in social. American Airlines, US Airways, and Delta are among the big players.

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The Top Airlines in Social Media - Dachis Group

  1. 1. TOP AIRLINES IN SOCIAL From aircraft fanatics to frequent business travelers, consumers are eager to connect with and complain to their favorite airlines. Here are the top performing airlines in social media. (7-day snapshot: January 7-15, 2014) Get the full analysis at 1. 2. 3. massive audience of more than audience of 492K, but ranks 2nd performer across the board, on our list because of all the placing top 5 in several excitement from its merger with categories including American. engagement & impressions - US Air maintains a collective AA stands out for engaging a 4M and creating more than 2.4M impressions from social interactions. Delta is a strong social more than 14.7M! 5. 4. United has the highest percentage Alaska Air may be small, but of actively engaged audience they have the highest content members of any airline. engagement ratio of any other ranked brand. 6. 7. 8. with its small but loyal all day long, Air Canada posted 200+ France content, earning it a Qantas is actively engaged followers and works hard to produce witty and Churning out content in 2 languages times in the period, yielding a highly active and positive audience. engagement-worthy posts. People love sharing Air leading impressionsper-post ratio. They know their audience. 9. 10. active-audience percentage and knows how to of the largest audience bases. They tweet and post The Denver-based airline has a high build a strong, loyal social following. Operating over 66 social accounts, KLM has one in dozens of languages, attracting interest from consumers the world over. Get the full analysis at Dachis Group powers the real-time marketing and social engagement of the world’s leading brands through a combination of big data social analytics and world-class social consulting services.