From Likes To Loves - In Social Business
Peter Kim
Chief Strategy Officer
6 October 2011

About Dachis Group.
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
We are 200+ professionals worldwide
Austin
London
New York
Portland
Philadelphia
St. Louis
Lincoln
Madrid
Amsterdam
Sydney
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
We’ve worked with...
Fortune 100
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
We have delivered 500+ Social Media Solutions
® 2011 Dachis Group. Confidential and Proprietary

Let’s begin with the end in mind
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
The goal: create business value
Activate!
Unite! + Cultivate loyalists into
advocates for your
+ Engage consumers in brand and have them
Communicate! meaningful relationships demonstrate your brand
+ Brand values to that drive loyalty" values in the
Create! consumers in new, marketplace"
+ A company that lives compelling ways"
brand values from the
inside out"
® 2011 Dachis Group. Confidential and Proprietary

+Create
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
From institutions to individuals
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Create: start with culture
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

+Communicate
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Facebook
600M
users worldwide
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Twitter
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
YouTube
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Communicate in new, compelling ways
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

+Unite
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Fun stuff
® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Rewarding stuff
® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Emotional stuff
® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman,
Hyatt Regency Lost Pines Facebook page

+Activate
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
Use the right tools for the right jobs
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour
The goal: create business value
Activate!
Unite! + Cultivate loyalists into
advocates for your
+ Engage consumers in brand and have them
Communicate! meaningful relationships demonstrate your brand
+ Brand values to that drive loyalty" values in the
Create! consumers in new, marketplace"
+ A company that lives compelling ways"
brand values from the
inside out"
® 2011 Dachis Group. Confidential and Proprietary

Thank you
+ 1 512-275-7825
peter.kim@dachisgroup.com