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BUSINESS BENEFITS FOR:                                                                                                                                                         SOCIAL BUSINESS                                                    IMPACT ON THE GLOBAL                                                DEFINING ATTRIBUTES
 Marketing                 Sales                     R&D                         Customer service         Customers                                                             IS A MARATHON —                                                    WORKFORCE:                                                          OF THE SOCIALLY
                                                                                                                                                                                                                           Better connected
 More playful, faster,     Fluid and continuous      More agile, innovative      More caring, direct,     Have a say and                                                        NOT A SPRINT:                                                                                                                          EVOLVED BUSINESS:
 responsive, stream-       relationships             with decreased dev          accessible —             know it — they feel
 lined and direct          cultivated online         cycles, increased opps      embraces and deals       the authenticity                                                                                      Break down barriers                                                                                            REAL-TIME CREATIVE
                                                                                                                                                                                                                                                                                                                                  COLLECTIVE TRUSTED
                                                                                                                                                  ART
                                                     for outsourcing             with mistakes
                                                                                                                                                                                                                                                                                                                                           AUTHENTIC
                                                                                                                                           ST                                                               Manage cultural differences
                                                                                                                                                                                                                                                                                                                                  ENCOURAGING
                                                                   CONNECT MORE DOTS:                                                                                                                                                                                                   Easy to find experts
                                                                                                                                                                                                                                                                                                                                COHESIVE
                                                                                                                                                                                                                                                                                                                                                 OPEN
                                                                                                                                                                                                                                                                                  Alignment & perspective              COLLABORATIVE
                                                                    R&D                     SALES                                                                                                                                                                                                                                     TRANSPARENT
           KEY DIFFERENCES VERSUS                                                                                                                                                   Higher performance             Greater achievement
                                                                                                                                                                                                                                                                               Become more dynamic
                                                                                                                                                                                                                                                                                                                                 CUSTOMER-CENTRIC
           TRADITIONAL BUSINESS:                                                      CRM
                                                                                               MKTG


                               !
          Greater
                                                                     ERP                                                                                                                                                                                                                                                       PAINS FELT BY
                                                                                                                                                                                                                                                                                                                               ORGANIZATIONS
                                                                                                                 ATTRIBUTES OF A SOCIALLY OPTIMIZED BUSINESS
       acceptance
     of risk, failures                                  Team-oriented,                                                                                                                                                                                                                                                         THAT ARE NOT
 Clear guidelines
                                                      much flatter: exists                                                                                                                                                                                                                                                     SOCIALLY-EVOLVED:
                                                      beyond the org chart                                                                                                                                                                                                                                                    · Low employee engagement
allow everyone to

                                                                                                                 What’s different? Who benefits?
                                                                                                                                                                                                                                            FEEDBACK         METRICS          TRENDS           ALERTS
 speak openly on                                                                                                                                                                                                                                                                                                              · Opaque and misaligned
behalf of company                                 Greater business visibility: Info                                                                                                                                                                                                                                           · Lack of creativity
                                                  flows vertically and horizontally                                                                                                                                                                                                                                           · Keep reinventing the wheel
                                                                                                                 The social business is alive with energy and big ideas — you might call                                                                                                                                      · Can’t be nimble
Democratization                                                                                                                                                                                                                                                                                                               · Can’t capitalize on resources
 of information                                          Comfortable with
                                                          outward-facing                                         it a Renaissance for the information age. After decades of mechanistic,                                                                                                                                      · At competitive disadvantage
                                                                                                                                                                                                                                                                                                                              · Slow to change
                                                          communication                                          dehumanizing, process-oriented management dogma, progressive                                                                                                                                                 · No perspective on future
   Leaders and experts                                                                                           organizations are waking up to the disturbing truth that they’ve squeezed
    can easily emerge
                                                                                                                 all the creativity out of their business. When companies embrace organic,
                                    NEW BEHAVIORS IN INDIVIDUALS:                                                passionate, socially-savvy initiatives, they blossom. Who benefits? Everyone.
                                   · More open to sharing
                                                                                                                                                                                                                                         INTELLIGENCE & INSIGHTS VIA DASHBOARDS:
                                   · Introverts become extroverts
                                                                                                                                                                                                                                                                                                               HELLO
                                                                                                                                                                                                                                                                   Change            Content                MY ROLE IS
                                   · Diverse audiences join together                                               Transparency & trust              EASILY ACCESSIBLE                         Culture that’s more comfortable           NEW ROLES:
                                                                                                                                                                                                communicating, collaborating                                        Agent             Editor                           EER ”
                                   · Pride in being “the expert”                                                                                     TECHNOLOGIES:                                                                                                                                       “EMERGEN
                                                                                                                                                                                  Video
                                                                                                                                            Mobile                                  &
                                                                                                                                                                                                                                                                                                                                  IA         L
                                                                                                                                                                                                                                                                                                                              SOC
               Shorter decision-                                                                        · Thinkers can
                 making cycles                                                                                                                                Blogs Wikis          IM
                                                                                                          release thoughts
                                                                                                        · More questioning
                                                                                                        · Less risk-averse                                                                                                                         Collaborative        Community
                                                                                                                                                                                                                                                    Consultant           Manager


 MASSIVE SHIFT                                                          Attitude change
                                                                         in individuals
                                                                                                        · Things get done                       KNOWLEDGE                 VS
                                                                                                                                                                                SOCIAL                                           Authenticity is
                                                                                                                                                                                                                                  everywhere
                                                                                                                                                                                                                                                                                  Overall improvement
                                                                                                                                                                                                                                                                                  in business practice
 FROM “ME” TO “WE”:                                                    creates long-term
                                                                                                          because people                       MANAGEMENT                       BUSINESS:
                                                                                                          want to versus                  Structured, not very useful ·        · Gather 1st, organize 2nd
· People “work out loud”                                               impact on culture




                                     WE
                                                                                                          are told to                         Capture of information ·         · Capture of interaction
· Ideas are crowdsourced
· Openness is rewarded                                                                                  · Enables all to ask                 Taxonomy of knowledge ·           · Folksonomy of knowledge
                                                                                                          questions and get                                Top-down ·          · Community
                                                                                                          answers
                                                                                                                                                                                                                                         BUSINESS BENEFITS FOR:
                                                                                                                                                                                                                                         Finance                            Line Managers                Partners
                                                                                                                                                                                                                                         More innovative and                Proactive, have faster       More connected
                                                                                                                                                                                                                                         transparent, can allocate          turnaround, work out         and efficient, can
                                                                                                                                                                                                                                         resources better, give the         loud, increase employee      be included in
                                                                                                                                                                                                                                         department a human face            engagement                   conversations

                                                                                                                                                                                                                                                                                                                               Learn more at http://socialbusinesscouncil.com

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Attributes of a Socially Optimized Business

  • 1. BUSINESS BENEFITS FOR: SOCIAL BUSINESS IMPACT ON THE GLOBAL DEFINING ATTRIBUTES Marketing Sales R&D Customer service Customers IS A MARATHON — WORKFORCE: OF THE SOCIALLY Better connected More playful, faster, Fluid and continuous More agile, innovative More caring, direct, Have a say and NOT A SPRINT: EVOLVED BUSINESS: responsive, stream- relationships with decreased dev accessible — know it — they feel lined and direct cultivated online cycles, increased opps embraces and deals the authenticity Break down barriers REAL-TIME CREATIVE COLLECTIVE TRUSTED ART for outsourcing with mistakes AUTHENTIC ST Manage cultural differences ENCOURAGING CONNECT MORE DOTS: Easy to find experts COHESIVE OPEN Alignment & perspective COLLABORATIVE R&D SALES TRANSPARENT KEY DIFFERENCES VERSUS Higher performance Greater achievement Become more dynamic CUSTOMER-CENTRIC TRADITIONAL BUSINESS: CRM MKTG ! Greater ERP PAINS FELT BY ORGANIZATIONS ATTRIBUTES OF A SOCIALLY OPTIMIZED BUSINESS acceptance of risk, failures Team-oriented, THAT ARE NOT Clear guidelines much flatter: exists SOCIALLY-EVOLVED: beyond the org chart · Low employee engagement allow everyone to What’s different? Who benefits? FEEDBACK METRICS TRENDS ALERTS speak openly on · Opaque and misaligned behalf of company Greater business visibility: Info · Lack of creativity flows vertically and horizontally · Keep reinventing the wheel The social business is alive with energy and big ideas — you might call · Can’t be nimble Democratization · Can’t capitalize on resources of information Comfortable with outward-facing it a Renaissance for the information age. After decades of mechanistic, · At competitive disadvantage · Slow to change communication dehumanizing, process-oriented management dogma, progressive · No perspective on future Leaders and experts organizations are waking up to the disturbing truth that they’ve squeezed can easily emerge all the creativity out of their business. When companies embrace organic, NEW BEHAVIORS IN INDIVIDUALS: passionate, socially-savvy initiatives, they blossom. Who benefits? Everyone. · More open to sharing INTELLIGENCE & INSIGHTS VIA DASHBOARDS: · Introverts become extroverts HELLO Change Content MY ROLE IS · Diverse audiences join together Transparency & trust EASILY ACCESSIBLE Culture that’s more comfortable NEW ROLES: communicating, collaborating Agent Editor EER ” · Pride in being “the expert” TECHNOLOGIES: “EMERGEN Video Mobile & IA L SOC Shorter decision- · Thinkers can making cycles Blogs Wikis IM release thoughts · More questioning · Less risk-averse Collaborative Community Consultant Manager MASSIVE SHIFT Attitude change in individuals · Things get done KNOWLEDGE VS SOCIAL Authenticity is everywhere Overall improvement in business practice FROM “ME” TO “WE”: creates long-term because people MANAGEMENT BUSINESS: want to versus Structured, not very useful · · Gather 1st, organize 2nd · People “work out loud” impact on culture WE are told to Capture of information · · Capture of interaction · Ideas are crowdsourced · Openness is rewarded · Enables all to ask Taxonomy of knowledge · · Folksonomy of knowledge questions and get Top-down · · Community answers BUSINESS BENEFITS FOR: Finance Line Managers Partners More innovative and Proactive, have faster More connected transparent, can allocate turnaround, work out and efficient, can resources better, give the loud, increase employee be included in department a human face engagement conversations Learn more at http://socialbusinesscouncil.com