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Health 2.0 Latin America
dacadoo - Manuel Heuer - COO
São Paulo, December 6th, 2013
Inactivity is a global concern and kills more
than smoking – The Lancet, 2012
How do we engage him and
improve his lifesty...
Who is and lives healthier?

Person A

Person B

Personal data:
• Male
• 50y
• 90kg
• 1.75m
Activities:
• Jogging (2x/week...
dacadoo health score in real-time
dacadoo Health Score in real-time

• Number from 1 (low) to 1,000 (high)
• Indicator of ...
Why is this interesting?

Individuals

Corporations

dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 5

Regions/Count...
Make it fun and engaging

dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 6
Make it relevant for each individual user –
feedback loop to increase engagement

User profiling/clustering
of lifestyles
...
Make it connectable to biosensor devices to be
user convenient (device agnostic)
•

Step counters

•

Weighing scales

•

...
Result: comprehensive engagement platform
– the dacadoo health score platform


5 languages (English, German,
French, Cze...
Go-to-market: B2B2C
• Key focus industries & segments:
•
•
•
•
•
•

Insurers
Corporate health
Fitness/wellness providers
M...
The company in a nutshell
Founded in 2010, today 35 FTEs across the
organization
World headquarters in Zurich/SWI, US subs...
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Health 2.0 Latin America - dacadoo presentation

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Date: 8:30am, Saturday, December 7, 2013
Conference: Health 2.0 Latin America 2013
Speaker: Manuel Heuer, COO dacadoo
Subject: STARTUP DEMOS “Health 2.0″: How to do it?
Location: São Paulo, Brasil
URL: http://www.health2con.com

Health 2.0 Latin America - dacadoo presentation

  1. 1. Health 2.0 Latin America dacadoo - Manuel Heuer - COO São Paulo, December 6th, 2013
  2. 2. Inactivity is a global concern and kills more than smoking – The Lancet, 2012 How do we engage him and improve his lifestyle? • «All You Can Eat» culture is over! • «Health optimism» is the new mindset for the future! • People will need to maintain/improve own health as «private wealth». dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 2
  3. 3. Who is and lives healthier? Person A Person B Personal data: • Male • 50y • 90kg • 1.75m Activities: • Jogging (2x/week) • Swimming (1x/week) Personal data: • Female • 26y • 57kg • 1.70m Activities: • Jogging (1x/week) • Walking (5x/week) dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 3
  4. 4. dacadoo health score in real-time dacadoo Health Score in real-time • Number from 1 (low) to 1,000 (high) • Indicator of health and fitness status in real-time • Not a diagnostic tool but a lifestyle product • Based on > 80 million people-years of clinical data dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 4
  5. 5. Why is this interesting? Individuals Corporations dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 5 Regions/Countries
  6. 6. Make it fun and engaging dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 6
  7. 7. Make it relevant for each individual user – feedback loop to increase engagement User profiling/clustering of lifestyles Personal Goals Achievements dacadoo Feedback Loop dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 7
  8. 8. Make it connectable to biosensor devices to be user convenient (device agnostic) • Step counters • Weighing scales • Heart rate bands • Fitness tracking devices • Blood pressure monitors • Glucose monitors dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 8
  9. 9. Result: comprehensive engagement platform – the dacadoo health score platform  5 languages (English, German, French, Czech + Russian)    Groups Goals  Tracking  Notifications  Feedback loop  dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 9 Challenges  Analytics and Reports Social  Feedback Loop Personalized  Branded Apps Contextual  Branded website Health Score Incentives  Linked to care
  10. 10. Go-to-market: B2B2C • Key focus industries & segments: • • • • • • Insurers Corporate health Fitness/wellness providers Mobile operators Media organizations Governments • Key enabling capabilities: • • • • • Holistic view of health (balance sheet) Engagement (gamification, grouping, etc.) Connectivity (device agnostic) Security/privacy (IT security architecture) White labeling (customer branding) dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 10
  11. 11. The company in a nutshell Founded in 2010, today 35 FTEs across the organization World headquarters in Zurich/SWI, US subsidiary in San Francisco/USA Experienced team in both executive board and management team Clinical and technical advisory board with leading academic talent of four globally respected professors Software development on shore in Zurich, Switzerland, and near shore in Kiev, Ukraine. Winner of several awards: dacadoo @ Health 2.0 LA | December 6th, 2013 | Slide 11

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