Discover a set of advanced segments for relevant and contextual data filtering & as input for remarketing scenarios

1. Segmentation & remarketing in Google Analytics
Inspiration Day
@daangoor

3. Let’s cut to the chase

4. Segmentation
Segmenteren = slice & dice
Steeds actiegericht & contextueel

5. Segmentation
Filtermogelijkheden in Google Analytics
–Profielfilter
–Rapportfilter
–Widget filter
–Geavanceerd segment

6. Segment selector framework

7. Segment selector framework

8. Segment selector framework

9. Segment selector framework

10. Segment selector framework

11. Segment selector framework

12. Segment selector framework

13. Segment selector framework

14. Segment selector framework

15. Segment selector framework

17. Put your money where your mouth is

18. Must-have segments #10
Engaged traffic
https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw

19. Must-have segments #10
Engaged traffic
https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw

20. Must-have segments #9
Social traffic
https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ

21. Must-have segments #9
Social traffic
https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ

22. Must-have segments #8
Non bouncing social traffic
https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A

23. Must-have segments #8
Non bouncing social traffic
https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A

24. Must-have segments #7
(not provided) organic traffic
https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA

25. Must-have segments #7
(not provided) organic traffic
https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA

26. Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q

27. Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q

28. Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q

29. Must-have segments #5
Paid generic terms (excluding brand)
https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg

30. Must-have segments #5
Paid generic terms (excluding brand)
https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg

31. Must-have segments #4
Top ad slot
https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ

32. Must-have segments #4
Top ad slot
https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ

33. Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg

34. Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg

35. Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg

36. Must-have segments #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA

37. Must-have segments #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA

38. Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA

39. Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA

40. Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA

42. Let’s dive a little deeper

43. Segmentation flow
Discovery
Understanding
Action
Loyalty

44. Segmentation flow
Discovery
Understanding
Action
Loyalty
Seekers
Diggers
Buyers
Amplifiers

45. Segmentation flow
Discovery
Understanding
Action
Loyalty
Seekers
Diggers
Buyers
Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages

46. Segmentation flow
Discovery
Understanding
Action
Loyalty
Seekers
Diggers
Buyers
Amplifiers
.*(winkels).*
.*(faq).*
.*(acties).*
.*(blog).*

47. Segmentation flow

48. Segmentation flow

49. Content segmentation

50. Content segmentation

51. Content segmentation

52. Content segmentation

53. Segmented page value

54. Channel segmentation

55. Channel segmentation

56. Segmented conversion value

57. Segmented conversion value

58. Segmented conversion value

59. Segmented conversion value

60. Segmented conversion value

62. We know where you live

63. Remarketing concept
Prospect

64. Remarketing concept
Prospect
Your site

65. Remarketing concept
Prospect
Your site
Track prospect

66. Remarketing concept
Prospect
Your site
Track prospect
Prospect leaves

67. Remarketing concept
Prospect
Your site
Track prospect
Prospect leaves
Your ads

68. Remarketing concept
Prospect
Your site
Track prospect
Prospect leaves
Your ads
Prospect returns
to your site

69. Remarketing segments in GA

70. Remarketing segments in GA

71. Remarketing segments in GA

72. Remarketing segments in GA

73. Remarketing segments in GA

74. Remarketing segments in GA

75. Remarketing segments in GA

76. Remarketing segments in GA

77. Remarketing segments in GA

78. Remarketing segments in AdWords

79. Remarketing segments in AdWords
Discovery
Seekers
Understanding
Diggers
Action
Buyers
Loyalty
Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages

80. Remarketing segments in AdWords
Discovery
Seekers
Understanding
Diggers
Action
Buyers
Loyalty
Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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81. Remarketing segments in AdWords
Discovery
Seekers
Understanding
Diggers
Action
Buyers
Loyalty
Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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82. Remarketing segments in AdWords
Discovery
Seekers
Understanding
Diggers
Action
Buyers
Loyalty
Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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83. Remarketing segments in AdWords
Discovery
Seekers
Understanding
Diggers
Action
Buyers
Loyalty
Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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84. Must-have target audiences #5
Engaged traffic
https://www.google.com/analytics/web/template?uid=dKYrbx3iSTyl-pCx2FL_nw

85. Must-have target audiences #4
Non-bouncing social traffic
https://www.google.com/analytics/web/template?uid=ZESJGHMHT9OyBMiNda7zKg

86. Must-have target audiences #3
Off business hours
https://www.google.com/analytics/web/template?uid=HRef-GFXSfWiovYcmyolRA

87. Must-have target audiences #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=a3riryEXRXafyeZufbOpIA

88. Must-have target audiences #1
Vette vis
https://www.google.com/analytics/web/template?uid=iV4cIlnGRt-LXy5LO0BU2A

89. Remarketing tips
ALGEMEEN
–Wees steeds relevant en to-the-point
–Geef een positieve gebruikerservaring
TECHNOLOGIE
–Ga bedachtzaam om met timing en frequency
–Test om te weten wat werkt voor uw publiek
INHOUD
–Stem uw boodschap zoveel mogelijk af op uw doelgroep en uw aanbod

91. What did we learn today?

92. Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek

93. Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek

94. Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek

95. Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek

96. Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek

98. Questions? Shoot!