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Zen And The Art Of User Experience Design

My presentation at the Awwwards conference on 29 January 2016

Zen And The Art Of User Experience Design

  1. 1. Zen And The Art Of User Experience Design David Vogel Group User Experience Director AKQA Amsterdam
  2. 2. ?
  3. 3. Holism Reductionism
  4. 4. Holism
  5. 5. Reductionism
  6. 6. ReductionismHolism PLATO ARISTOTLE
  7. 7. ReductionismHolism PLATO ARISTOTLE Quality
  8. 8. Quality ReductionismHolism
  9. 9. The imaginative application of art and science to create beautiful ideas, products and services.
  10. 10. Thank you Twitter: @daafje david.vogel@akqa.com

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