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making it easier for everyone to see, hear, and use technology, and to personalize their computers to meet their own needs and preferences regardless of age or ability.
Research conducted and report prepared by blueocean market intelligence for Microsoft Corporation 1
Microsoft Accessibility Survey
Organizations see accessibility as an important factor in the development of their products and services.
With the right resources accessibility could play an even bigger role in business considerations.
A recent survey of IT managers for large and medium-sized organizations in the US, UK and Germany regarding their
IT development found that accessibility 1 is viewed as one of the most important business considerations
organizations look at when designing and building their products and services. Among those surveyed, 63% ranked
accessibility among their top four considerations behind reliability (77%), information security (73%), and
privacy/online safety (67%).
Furthermore, an overwhelming majority (93%) of IT managers surveyed believed accessibility should play an even
bigger role in their organization than it currently does. When asked why accessibility wasn’t playing as important a
role in their organization as they believed it should, a lack of resources (43%) was most commonly cited as the
reason (Table 1a).
Business strategy, regulatory compliance, product and service differentiation are the key aspects around which
accessibility plays a key role. This could probably be the reason why accessibility is considered to be an important
part of the product development cycle itself.
Technology standards, consultants, professional organizations and industry are the most popular sources
organizations leverage to learn more about accessibility (Table 1b). However, the data indicates that there is no
single place, resource or body that companies or organizations can turn to in order to appropriately find and evaluate
skills related to accessibility. Centralized industry resources for information, professional certification, and education
could reduce costs and improve consistency in design consideration.
Customer satisfaction is the main tool used to measure the impact of accessibility externally. The other external
tools used to measure impact are third party reviews and market research tests with customers. Internally, usability
testing, functional testing, customer complaints, and internal product reviews are the main tools used to measure
the impact of accessibility (Table 4).