Whitepaper: Solution Overview - Breakthrough InsightPublished: March 7, 2012                      ®            ®Applies to...
CopyrightThe information contained in this document represents the current view of Microsoft Corporation on theissues disc...
Table of ContentsThe World of Data is Changing ..............................................................................
The World of Data is changingA wave of change is transforming the world of data today. Businesses are facing an explosion ...
managed by the IT department. This helps organizations simplify compliance without hampering        user agility and creat...
Figure 1. Power View ReportPower View includes the following main benefits:       Visual Design Experience: Users can acc...
that would be needed to load all of the data and by providing users with a highly interactive        experience from the s...
Managed Self-Service BIInsight and Oversight for ITThe PowerPivot Management Dashboard, available as part of the SharePoin...
Figure 4. Import from PowerPivot feature in Visual StudioEase of administration through SharePoint:SQL Server 2012 deliver...
Figure 5. BI Semantic ModelWith the BI Sematic Model, organizations can scale from small personal BI solutions to the larg...
Master Data ServicesMaster Data Services (MDS) continues to make it easier to manage master data structures (objectmapping...
Next-Gen Performance with xVelocity In-Memory:Microsoft SQL Server 2012 provides a generational leap in performance with t...
With Power View, Microsoft delivers powerful self-service reporting to any user with a highly interactive,web-based data e...
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Sql server 2012_breakthrough_insight_whitepaper_for_tdm_mar2012

  1. 1. Whitepaper: Solution Overview - Breakthrough InsightPublished: March 7, 2012 ® ®Applies to: Microsoft SQL Server 2012Summary:Today’s Business Intelligence (BI) platform must adapt to a whole new scope, scale, and diversity ofinformation and data—and it must embrace the new ways that we discover and collaborate aroundinformation every day. Microsoft SQL Server 2012 empowers BI users through easy-to-use self-servicecapabilities for Office and SharePoint, while balancing the need to maintain credible, consistent datathroughout the organization with robust data management capabilities. With the emergence of Big Data, itis all the more important to ensure that BI users are able to gain business insight from all available data,whether structured or unstructured. In this paper, we will also discuss Microsoft’s capabilities for Big Dataas an integral part of a BI Platform for the modern enterprise.
  2. 2. CopyrightThe information contained in this document represents the current view of Microsoft Corporation on theissues discussed as of the date of publication. Because Microsoft must respond to changing marketconditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannotguarantee the accuracy of any information presented after the date of publication.This white paper is for informational purposes only. MICROSOFT MAKES NO WARRANTIES,EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rightsunder copyright, no part of this document may be reproduced, stored in, or introduced into a retrievalsystem, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, orotherwise), or for any purpose, without the express written permission of Microsoft Corporation.Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual propertyrights covering subject matter in this document. Except as expressly provided in any written licenseagreement from Microsoft, the furnishing of this document does not give you any license to these patents,trademarks, copyrights, or other intellectual property.© 2011-2012 Microsoft Corporation. All rights reserved.Microsoft, SQL Server, Windows Server, SharePoint, Excel are trademarks of the Microsoft group ofcompanies.All other trademarks are property of their respective owners.2
  3. 3. Table of ContentsThe World of Data is Changing ..................................................................................................................... 4Breakthrough Insight with SQL Server 2012 ................................................................................................. 4New with SQL Server 2012 ........................................................................................................................... 5 Rapid Data Exploration and Visualization ................................................................................................. 5 Stunning Interactive Visualization with Power View .............................................................................. 5 Self-Service Analysis with PowerPivot .................................................................................................. 7 Managed Self-Service BI .......................................................................................................................... 8 Insight and Oversight ............................................................................................................................. 8 User Created, IT Managed .................................................................................................................... 9 Ease of administration through SharePoint: .......................................................................................... 9 Credible, Consistent Data ......................................................................................................................... 9 BI Semantic Model ................................................................................................................................. 9 Data Quality Services .......................................................................................................................... 10 Master Data Services........................................................................................................................... 11 Integration Services ............................................................................................................................ 11 Big Data Analytics and Data Warehousing ............................................................................................. 11 Massive Data Warehousing: ................................................................................................................ 11 Next-Gen Performance with xVelocity In-Memory: .............................................................................. 12 Fast time to Solution: ........................................................................................................................... 12 Microsoft Big Data Solution ................................................................................................................. 12 Conclusion ........................................................................................................................................... 123
  4. 4. The World of Data is changingA wave of change is transforming the world of data today. Businesses are facing an explosion ininformation volumes and new data types, generated from transactional growth and an increase inunstructured data, image files, and data from new sources, such as sensor networks. We’re being askednew types of questions today—as our businesses go online, we are interacting through new channels thatprovide a whole new set of data and a different level of urgency to move forward in real-time. There is anew scope, scale, and diversity to the types and shapes of information that we now need to process,manage, and analyze for business insight.The data explosion goes far beyond traditional data types. According to Gartner, the total worldwidevolume of data is growing at a rate of 59% per year. Furthermore, Gartner estimates that 70-85% of data 1is unstructured . The dramatic shift from structured to unstructured and complex data types requiresorganizations to embrace back-end solutions that support complex data types and non-traditional datasources—like Big Data.The way we work, and our expectations about how we work, are changing. With everything we are able todo on the Web, and the emergence of social media today, we are discovering, sharing, and collaboratingon information in whole new ways. Business Intelligence is no different, in terms of how we accessinformation, collaborate and work with others, and build on the work that other people have done.Breakthrough Insight with SQL Server 2012Breakthrough Insight is about empowering everyone across the organization with self-service capabilitiesthrough the familiar Office productivity suite, embracing the way that we discover and collaborate aroundinformation every day. It is about providing IT with the tools they need to manage data of any size andtype, across relational and non-relational, to harness the power of all available data and enable newbusiness insights. SQL Server 2012 delivers Breakthrough Insight pervasively across the organizationwith the following enhancements:  Rapid Data Exploration: Microsoft continues to deliver on the strategy of empowering users with self-service capabilities through the familiar productivity tools they use every day—Office and SharePoint. With SQL Server 2008 R2, we first introduced the popular PowerPivot Add-In for Excel, which enables users of all levels to quickly access data from virtually any source, analyze and model that data in Excel, and then collaborate and share insights through SharePoint. With the release of SQL Server 2012 we are introducing a new tool in our self-service line up—Power View. Power View is a highly interactive, browser-based tool for ease of data exploration and visualization. Power View is designed to enable users of all levels across the organization to gain rapid insight from data, and to collaborate and share that insight through SharePoint and PowerPoint.  Managed Self-Service BI: This is about providing IT with the tools they need to manage and protect the data and content that end users create. Microsoft uniquely provides IT administrators with the insight and oversight they need via tools for monitoring and managing user-generated content—and for transforming that content into corporate-grade solutions that are professionally1 Source: Gartner Symposium Presentation ‘Information Management Goes Extreme: The Biggest Challenges for 21st-CenturyCIOs, Mark Beyer, October 20114
  5. 5. managed by the IT department. This helps organizations simplify compliance without hampering user agility and creativity.  Credible, Consistent Data: With a growing number of data types and sources, it is increasingly important for organizations to ensure that the data users are accessing is credible and consistent. With SQL Server 2012 we provide a complete and integrated suite of Enterprise Information Management tools. New to this release, we introduce Data Quality Services, which helps to improve the quality of data and delivers unique new capabilities, such as the ability to connect to rd the Windows Azure Marketplace and use 3 party reference data to reliably profile, cleanse, and match data. Along with productivity enhancements and a new Excel Add-In for maintenance of master data, these tools reduce time-to-solution and ensure ease of management going forward.  Big Data Analytics & Scalable DW: Finally, organizations need to harness the power of all available data, across relational and non-relational, to drive the types of new insights that lead to innovation and new business opportunities. Microsoft customers are realizing the benefits of SQL Server in some of the largest analytical and Data Warehouse solutions today. New SQL Server 2012 capabilities add complete fault tolerance and disaster recovery with AlwaysOn, as well as next generation performance improvements of 10X-100X with the new xVelocity in-memory technologies. SQL Server 2012 also activates non-relational data types, bridging beyond the DataWarehouse to embrace Big Data through Hadoop.New with SQL Server 2012Rapid Data ExplorationSQL Server 2012 enhances the data exploration capabilities of organizations by empowering users toaccess and integrate data from virtually any source. It allows users to create compelling reports andanalytical applications, and easily collaborate and share insights using familiar tools. With this newversion, users can create interactive, tabular, graphical, or free-form reports using data from a widevariety of data sources, including on-premises, syndicated, or unstructured data sources. SQL Server2012 also includes customization capabilities with several programmable features.Stunning Interactive Visualization with Power ViewMicrosoft makes self-service reporting a reality by providing a highly interactive and responsive web-based data exploration, visualization, and presentation experience for users of all types—from businessexecutives to information workers. Now anyone can easily create a report in just seconds, transform the“shape” of data with a single click, add powerful timed animation sequences to quickly identify trends oranomalies, and make a more convincing case through rich presentation of discovered insights.5
  6. 6. Figure 1. Power View ReportPower View includes the following main benefits:  Visual Design Experience: Users can access and analyze information in a completely interactive, web-based authoring environment that has the familiar look and feel of Microsoft Office. Users can create and manipulate data with a variety of tables, charts, and views to visualize data in a way that best suits their purpose.  Filtering and Highlighting of Data: Power View can identify the relationships between different tables in the underlying BI Semantic Model, enabling users to interact with the data to gain insights. This common metadata layer allows users to apply various kinds of visualization filters and highlight capabilities across the entire report.  Presentation-ready: Power View enables users to share information quickly and easily, and lets users browse and present data at virtually any time, without having to preview it on any other platform to see how it looks. Users publish the reports to SharePoint Server, allowing other users to easily view and interact with the information.  Performance: Power View retrieves only that part of the data which is needed for visualization at any given time. This enhances performance by saving the large amount of time and resources6
  7. 7. that would be needed to load all of the data and by providing users with a highly interactive experience from the start.  Based on the BI Semantic Models: Users can launch Power View over a tabular model (a PowerPivot model or tabular model running on SSAS) directly from a browser, without having to download anything on their local machines.Self-Service Analysis with PowerPivotWith SQL Server 2012, Microsoft empowers users to access and integrate data from virtually any source,to create compelling self-service reports and analytical applications. These reports can be published toSharePoint Server and then shared across the organization easily with enhanced collaboration features,IT organizations can manage these solutions with complete oversight through the PowerPivotManagement Dashboards available in the SharePoint Central Administration Console, allowing IT tomanage and protects the data without hampering user creativity.Figure 2. PowerPivot workbookWith this release, PowerPivot provides new advanced analytic capabilities, such as the ability to createKPIs, Advanced Sorting, Perspectives, Hierarchies and sophisticated business logic. New features alsoinclude extended DAX (Data Analysis Expressions) functionality, giving end users the power to buildsophisticated analytical solutions with the familiarity of Excel-like functions.7
  8. 8. Managed Self-Service BIInsight and Oversight for ITThe PowerPivot Management Dashboard, available as part of the SharePoint 2010 CentralAdministration console, helps IT monitor data and workbook usage and gather performance metrics fromservers. This diagnostic information provides more visibility into how data is used throughout theorganization, helping to gain a deeper understanding of usage patterns so that IT can decide where bestto invest time and resources.Figure 3. PowerPivot Management DashboardEnd user created, IT managed:SQL Server 2012 now bridges the gap between end user created Self-Service content and IT managedcorporate solutions by providing the importing of PowerPivot models directly into Analysis Services. ITProfessional can identifies workbooks of interest through the PowerPivot Management Dashboard, andactively engage in managing that workbook for the user. This is made possible with the extendedfunctionality available in the professional BI development tools in Visual Studio. IT professionals can addrole-based security or other needed enhancements and deploy the model back out to the usercommunity.8
  9. 9. Figure 4. Import from PowerPivot feature in Visual StudioEase of administration through SharePoint:SQL Server 2012 delivers new capabilities that provide an improved SharePoint integration platform forReporting Services and self-service BI features, like Power View. This helps to reduce TCO forSharePoint administrators by consolidating Reporting Services administration, configuration, andmanagement capabilities into SharePoint 2010 Central Administration Portal and PowerShell scripting. ITcan now enable reporting capabilities to all information workers in the organization by using a singleswitch, and they can manage it like any other SharePoint feature.Credible, Consistent DataBI Semantic ModelSQL Server 2012 introduces the BI Semantic Model, a single model for users with multiple ways ofbuilding business intelligence (BI) solutions. This includes:  Continued support for the powerful online analytical-processing (OLAP) technologies that make SQL Server Analysis Services indispensable to BI specialists.  Tools for IT professionals and developers accustomed to dealing with data in rows and columns.  Support for a spectrum of BI solutions that span personal, team, and corporate contexts.9
  10. 10. Figure 5. BI Semantic ModelWith the BI Sematic Model, organizations can scale from small personal BI solutions to the largestorganizational BI needs. The BI Semantic Model is one model for all end user experiences: reporting,analytics, scorecards, dashboards, and custom applications. It offers developers flexibility of modelingexperiences, richness to build sophisticated business logic, and scalability for the most demandingenterprise needs.Enterprise Information Management (EIM)Data Quality ServicesA new service to SQL Server, Data Quality Services (DQS) helps round out end-to-end data managementfor organizations. DQS provides knowledge-driven tools customers can use to allow data stewards tocreate and maintain a Data Quality Knowledge Base that helps improve data quality and ease datamanagement. Specifically, customers can gain confidence in data quality by using organizationalknowledge to profile, cleanse, and match data. Data Quality Services can be run as a standalone tool orintegrated with Integration Services (SSIS). With SQL Server 2012, customers will be able to access theWindows Azure Marketplace DataMarket as a source of 3rd party data to help validate and cleanse datain a data quality project.10
  11. 11. Master Data ServicesMaster Data Services (MDS) continues to make it easier to manage master data structures (objectmapping, reference data, and dimensions and hierarchies) used in data integration operations. With newEntity Based Staging, all members and attribute values for an entity can be loaded at onetime. Additionally, the Explorer and Integration Management functional areas of the Master DataManager Web application have been updated with a new Silverlight® look and feel. Members can beadded and deleted more quickly, and they can be moved into a hierarchy more easily.The new MDS Add-in for Excel democratizes data management, so information workers have the abilityto build data management applications directly in Excel. Information workers can use this add-in to load afiltered set of data from the MDS database, work with the data in Excel, and then publish the changesback to the MDS database. Administrators can also use the add-in to create new entities and attributes.Integration ServicesSQL Server Integration Services (SSIS) helps lower the barriers to getting started with data integration.SSIS enables organizations of all sizes to operationalize their commitment to information with capabilitiesthat increase efficiency and improve productivity related to information management efforts. SQL Server2012 Integration Services delivers comprehensive support to help run your data integration capabilities asa mission critical application. SSIS includes rich DBA and IT Implementer support for the deployment andadministration of ETL tasks. SQL Server 2012 also includes the ability to run administration and othercapabilities as a separate SQL Server instance.Big Data Analytics and Data WarehousingSQL Server 2012 supports the largest of enterprise needs for Analytic and Data Warehouse solutions, aswell as complete fault tolerance and disaster recovery with AlwaysOn, providing the required 9s of uptime.Massive Data Warehousing:Microsoft provides a range of solutions to help customers address Big Data challenges. Our family of datawarehouse solutions from Microsoft® SQL Server® 2012, SQL Server® Fast Track Data Warehouse,and SQL Server® 2008 R2 Parallel Data Warehouse offer a robust and scalable platform for storing andanalyzing data in a traditional data warehouse. SQL Server 2012 provides enhanced features such asRemote Blob Storage and partitioned tables that scale to 15,000 partitions to support large sliding windowscenarios. Also available is increased support for up to 256 logical cores to enable high-performance forvery large workloads and consolidation scenarios.11
  12. 12. Next-Gen Performance with xVelocity In-Memory:Microsoft SQL Server 2012 provides a generational leap in performance with the new xVelocity in-memory technologies allowing typical improvements of 10X-100X for Analytics and Data Warehousing.With scan rates of 10s of Billions of rows per second on typical industry hardware, xVelocity gives usersthe ability to actively interact and explore on an unprecedented amount of data at the speed of thought.Fast time to Solution:Fast time to solution is made available through reference architectures, appliances that offer pre-tested,pre-configured, and pre-tuned integration with open tier-one industry hardware, and software that installsand configures 4X faster than other leading vendors.SQL Server offers one of the lowest costs of acquisition and ownership, where real-life scenarios showsavings of hundreds of thousands of dollars after migrating to SQL Server.Microsoft Big Data SolutionMicrosoft’s Big Data strategy embraces Hadoop for activating ambient data being born outside thetraditional data platform. Hadoop is the open source implementation of MapReduce parallel computationengine and environment, and it is used for processing streams of data that go well beyond the size ofeven the largest enterprise data sets. Whether it’s sensor, clickstream, social media, location-based orother data that is generated and collected in large gobs, Hadoop is often on the scene in the service ofprocessing and analyzing it.Microsoft is delivering an enterprise-class implementation, or distribution, of Hadoop for Windows Serverand Windows Azure, integrated with SQL Server 2012, Active Directory, and System Center to make itdramatically easier, efficient, and cost effective for organizations to capitalize on the opportunity Big Datacan bring.Microsoft’s Big Data solution enables customers to augment their analysis with publicly available datafrom social media sites such as Twitter and Facebook, and hundreds of trusted data providers onWindows Azure Marketplace. Azure Marketplace also exposes hundreds of applications and data miningalgorithms to help unlock new insights for customers.Also, through deep integration with PowerPivot, PowerView, and EDW tools, Microsoft’s Big Data solutionoffers customers deep insights on all their structured and unstructured data with the tools they use everyday.ConclusionOrganizations today are challenged with managing an explosion in information volume and new datatypes. To address this, they need BI solutions to manage increased scale and a diversity of informationand data. At the same time, they need to empower end users with tools for gaining and sharing businessinsight.Microsoft SQL Server 2012 offers a balance of user-powered BI and data management capabilities—byboth empowering end users with easy-to-use Self-Service capabilities for Office and SharePoint, andproviding the tools to maintain credible, consistent data throughout the organization.12
  13. 13. With Power View, Microsoft delivers powerful self-service reporting to any user with a highly interactive,web-based data exploration, visualization, and presentation experience. Power View provides aninteractive data exploration and visual presentation tool to users who don’t have technical knowledge inqueries and reporting. With xVelocity in-memory technologies, this allows end users to analyze billions ofrows of data at the speed of thought. In addition, SQL Server 2012 offers enhancements to PowerPivotthat deliver more advanced analytic capabilities and give end users the power to build sophisticatedanalytical solutions with the familiarity of Excel-like functions.SQL Server 2012 offers capabilities for managed self-service BI, helping IT to provide end users withpowerful BI functionality while balancing the need to monitor and manage end user generated content. ITcan gain improved insight and oversight with features like the PowerPivot IT Management Dashboard thatincreases visibility into how data is used throughout the organization. With the ability to import PowerPivotmodels into Analysis Services, SQL Server 2012 helps close the gap between end user created BIapplications and IT managed corporate solutions. SQL Server 2012 also offers improved SharePointintegration, helping to ease administration. With a single switch, IT can enable reporting capabilities toend users throughout the organization and manage it like any other SharePoint feature.With SQL Server 2012, organizations have the tools to help ensure that they have more credible,consistent data. The new BI Semantic Model provides a single model for all end user experiences,enabling organizations to scale from small personal BI solutions to the largest organizational BI needs.The new Data Quality Services (DQS) enables organizations to create and maintain a Data QualityKnowledge Base that improves data quality and eases data management—helping to leverageorganizational knowledge to profile, cleanse, and match data. Master Data Services (MDS) continues tomake it easier to manage master data structures and offers new enhancements, such as Entity BasedStaging, updates to the Master Data Manager Web application, and the new MDS Add-in for Excel. SQLServer Integration Services enhancements, and SSIS as a Server, help organizations increase efficiencyand improve productivity in information management efforts.Lastly, Microsoft continues its ongoing commitment to Big Data Analytics and Data Warehousing.Microsoft’s range of data warehouse offerings provides robust and scalable solutions for storing andanalyzing data in a traditional environment. Now, Microsoft is embracing Apache Hadoop as part ofdelivering on its vision to provide business insights to all users from any data. Microsoft will ship anApache Hadoop-based distribution for Windows Server and Windows Azure, enabling customers toderive business insights from structured and unstructured data. By leveraging familiar Microsoft tools, andmaintaining compatibility with existing Hadoop tools, such as Pig, Hive, and Java, the new Hadoop-baseddistribution for Windows offers IT professionals a simplified acquisition, installation, and configurationexperience. With this new distribution, rich insights from Hadoop can be combined seamlessly with theMicrosoft Business Intelligence Platform, enabling a range of users to unlock business insights from anydata.For more information:http://www.microsoft.com/sqlserver/: SQL Server Web sitehttp://www.microsoft.com/bigdata/: Big Data Solutions13

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