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Today, every company runs many different applications that are essential for success – both internal business applications but also external-facing applications for customers and partners (such as the company website, customer self-service portal, e-commerce sites, or mobile apps).
And then, there's data. Every user interaction with any application works with data, consumes data and generates data. Today, every business collects tremendous amounts of information - and the challenge is how to turn this data into actionable insights and intelligence to provide a superior customer experience.