Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. PR . Marketing . Special Events954 .696 .9362 . d2_pr@yahoo.com
  2. 2. Case StudiesClient ClientMinnesota Vikings’ lineman Bryant McKinnie Real Estate ExpoChallenge ChallengeMcKinnie’s reputation was damaged through his involvement in the To educate the public on real estate transactions in a declining economicinfamous “Love Boat” scandal in 2005 in which he and other climate. teammates,including Daunte Culpepper and Fred Smoot, were charged with Solution Conceptdisorderly conduct. Produce a television program sponsored by the client that includes a panel of real estate industry professionals, funded by their corporations.Solution ConceptRebuild McKinnie’s image by positioning him in a favorable light. Solution Created “American Real Estate – What’s Next?” television program asSolution a solution to the existing knowledge gap between real estateCreated and executed a successful Thanksgiving Food Drive campaign. professionals and consumers. The special report television programPartnering with McDonald’s corporation and the People Serving People addressed homebuyers questions regarding the real estate markets recentshelter, the drive brought together families and children who decorated market shift as well as what can be expected for the future of real estate.the shelter and created football targets for a “Football Turkey Toss”. Funded by real estate companies and sponsors, the program garneredBig Mac, a moniker for McKinnie’s 6’ 8”, 335 lb frame, was the additional media exposure for the client, its sponsors, and industryinspiration for the McDonald’s collaboration which donated 300 Big related corporations.Mac meals to the shelter. The ResultThe Result The program aired on Fox – 5 (KVVU – TV) and was broadcastImmediately after the media reported the event, more than $1,000 was simultaneously on 970 am – K-News for a combined viewing and listeningdonated to the shelter. This information was reported in an article in a audience of more than 500,000.McDonald’s newspaper that is placed in the restaurants on a quarterlybasis, garnering hundreds of thousands of impressions. Furthermore, the American Real Estate - Whats Next Clipcontacts and relationships established with McDonald’s Corporationprompted negotiations with McKinnie for additional marketingendorsements.
  3. 3. Press Release (writing sample)FOR IMMEDIATE RELEASE: Vikings’ McKinnie Hosts Big Mac Thanksgiving Dinner & Turkey Toss Offensive Tackle Teams Up with McDonald’s and Sir Speedy to Feed Homeless Children and Their Families at People Serving People ShelterMINNEAPOLIS, MN (November 15, 2007) – Bryant McKinnie of the Minnesota Vikings will soon be serving up a Thanksgiving holiday treat for PeopleServing People (614 South 3rd Street), Minnesota’s largest emergency shelter.McKinnie, whose 6’8” 335 lb frame has earned him the nickname “Big Mac,” has brought aboard the McDonald’s corporation for this charitable event. Thelocal McDonald’s restaurants of Minneapolis/ St. Paul are providing Big Mac dinners to the shelter along with a special appearance by the fast-food chain’srenowned icon Ronald McDonald. The event will take place on Wednesday, November 21, beginning at 6:00pm.McKinnie and Ronald McDonald will be serving Big Mac dinners to the homeless families and children at the shelter. Afterwards, McKinnie and thechildren will participate in a game of “turkey toss,” in which they will throw footballs into goals the children are decorating as turkeys. During the evening,McKinnie will also be giving away Minnesota Vikings’ memorabilia and autographing game photos donated by Sir Speedy printers.In addition to the dinner and activities on Wednesday, McKinnie will be donating an original leather wallet with Minnesota Vikings insignia for the auctionat People Serving People’s “Welcome Home” gala taking place Saturday, November 17.McKinnie, a star offensive tackle, has been a driving force in clearing the path for running back Adrian Peterson who set the NFL single-game rushingrecord with 296 yards against San Diego two weeks ago.Donations for the shelter include Big Mac meals provided by Minneapolis/ St. Paul McDonald’s restaurants, photographs printed by Sir Speedy on 701 4thAvenue South in Minneapolis, and sports memorabilia provided by the Minnesota Vikings football organization.About People Serving People:In operation for over 25 years, People Serving People houses more than 350 people each night. The average age of the person staying at PSP is seven yearsold. The face of homelessness is the face of a child. PSPs mission is to serve homeless children and families and provide new opportunities for healthy,stable family life. PSP fulfills this mission by offering on-site services like a licensed daycare center, Minneapolis Public Schools, a Healthcare Clinic and15 other collaborating agencies in order to stabilize and reconnect families with their community. ###
  4. 4. Press Release (writing sample)FOR IMMEDIATE RELEASE: Sixth Annual International Real Estate Expo Offers One-Stop Show for Homebuyers and InvestorsOne event, two days, the biggest names in the real estate industry. Thousands of qualified buyers, investors, and real estate professionals under one roof.Miami, FL (PRWEB) March 6, 2006 -- Real Estate Expo, Inc., a pioneer in consumer real estate shows around the world, is returning to Miami,Saturday, March 18 and Sunday March 19, bringing an anticipated 1000 consumers and real estate industry insiders under one roof at the InternationalReal Estate Expo inside the lavish Eden Roc Resort & Spa. The only global consumer residential real estate show in the United States, which firstlaunched in Miami, has now taken place in numerous U.S. and international cities.The International Real Estate Expo recently staged a successful show in Las Vegas, tapping into that market’s bustling real estate business. Upcomingshows in the U.S. include stops in Dallas, Phoenix, Orlando, and Palm Beach, Fla.“It is the first and most established show in the country,” said Paolo Sadri, president and founder of Real Estate Expo, Inc. and organizer of the Miamiexpo. “All of the major builders, developers and key players in the lending industry have at one time or other been a part of the Real Estate Expo. Beingable to hold an expo of this caliber for six consecutive years in Miami shows the public’s interest in high-end real estate opportunities offered locally,nationally and internationally. We are giving buyers and investors from around the world the chance to get in-depth information about key properties,financing, decorating and design.”The two-day event will serve as a “one-stop shop” for serious homebuyers and investors, gathering residential real estate developers, builders andfinancial institutions, as well as home furnishing and design companies in one location. The event is sponsored by the International Council of Realtors,Realtor Association of Greater Miami and the Beaches, and FIABCI-the International Real Estate Federation.Since the inaugural International Real Estate Expo in 1999, it has provided a forum for qualified real estate buyers and investors to meet, learn and planfor real estate purchases. The only global consumer real estate show in the world, the Expo brings builders, developers, realty firms, financialinstitutions, home design firms and more under one roof to provide a one-stop resource to investors and buyers. “This is the most important time, giventhe state of the market today, for buyers, bankers, developers, builders, mortgage lenders and investors to get together,” said Sadri. “The decline in theoverall real estate market, particularly in the south Florida area, makes this show a must-attend.”Kendra Todd, winner of NBC’s The Apprentice/Season 3, will be the special speaker on Sunday, March 19th, from Noon-1pm. Seating is limited to 100.Tickets to attend the event are $15 and can be purchased on-line or at the door. The Eden Roc Resort & Spa is located at 4525 Collins Ave., MiamiBeach. ###
  5. 5. Press Release (writing sample)FOR IMMEDIATE RELEASE: Young Professionals Present a Check to the Covenant House Florida for $50,000FORT LAUDERDALE, FL – The Young Professionals for Covenant House Board of Directors were pleased to present a check to James Gress,Executive Director of Covenant House Florida, for $50,000. The check presentation was a celebration for all of the efforts that the Young Prosmembers have contributed to the Covenant House during the past year. The organization continues to grow in members and fundraising, with a$10,000 increased donation from last year’s total. Covenant House Florida relies primarily on private support–not on tax dollars- to reach out andrespond to kids with nowhere else to turn.Throughout the year, the Young Pros held functions and organized sporting events to raise funds for Covenant House Florida. Events such as theCranberry Jam, the Annual Halloween party, kayak outings, ski trips, volleyball and softball games, and many happy hour socials brought togetherprofessionals for a good cause.Upcoming Young Pros events include a bar crawl in Ft. Lauderdale on Friday, August 10, and the Hawaiian Luau Cruise kickoff party at theYankee Clipper on Wednesday, August 22. For more information visit www.youngpros.net.Young Professionals for Covenant House is a dedicated group of adults between the ages of 21-45 helping to raise money and increase awarenessfor Covenant House Florida by hosting socials and special events in the South Florida area. Covenant House Florida serves runaway, homelessand at-risk youths under 21 including teen parents and their babies.Young Pros would like to thank all those who support the organization, and hope continued success in raising funds and awareness for the localshelter. For more information about Covenant House Florida, how you can help contribute financially or donate needed items call (954) 568-7901. ###
  6. 6. Press Release (writing sample)FOR IMMEDIATE RELEASE: VIP Suite Caters to Oscar Winners Adrien Brody and Cuba Gooding, Jr. at the Cannes Film Festival Official Sponsor of Cannes Film Festival-Buyers LoungeLos Angeles-June 1, 2004---Oscar winners Adrien Brody and Cuba Gooding, Jr. were just two of the luminaries who treated themselves to the VIPSuite, an exclusive pampering haven held during the legendary Cannes Film Festival. Lavish in concept, yet classically simple in presentation. VIP Suiteguests basked in a bevy of opulent treatments and services by celebrity hair stylist, make-up artist, and massage therapist before all the festival partiesand premieres. VIP Suite guests were also adorned in the latest fashions and jewels from top designers and jewelers.In a short time, VIP Suite has become a fixture on the major film festival circuit, which in addition to Cannes, includes Sundance and Venice. Organizedby TMG Entertainment, an international event management company that has hosted star-studded movie premiere parties for Oliver Stone, DannyGlover, and Spike Lee, VIP Suite continues to bring the highest level of luxury treatments to these festivals. As a premier guilty pleasure, VIP Suite hascatered to a number of major stars, including Elizabeth Taylor, Oliver Stone, Julianne Moore, Paris Hilton, Nicole Kidman, Selma Hayek, Jules Asner,Elizabeth Berkeley, Naomi Campbell, Macy Gray, Robert Downey Jr., and Sean Penn.This year, VIP Suite was the official sponsor of the Cannes Film Festival-Buyers Lounge, the festivals most restricted market area.VIP Suite has become a prime venue for highly selective companies wishing to expose their products to the world’s most discriminating shoppers. As aresult, VIP Suite boasted a smorgasbord of exclusive products. This years sponsors included Elini Watches, Ce-Doox swimwear, and the W Hotel. Inaddition, Ce-Doox swimwear added even more heat with its fashion show at the much talked about Moving Pictures Magazine party held at Chateaux dela Napoule.Donations at VIP Suite proudly supported the American Foundation for AIDS Research (amfAR), a leading nonprofit organization supporting AIDSresearch.“The VIP Suite this year was a huge success due to the fact that not only were we a sponsor of the Buyers Lounge,” organizer Paolo Sadri continues,“but we’ve been coming here for several years and have begun to establish the Suite as a festival institution. The success has launched a demand for usto expand and we are headed to Toronto in September just after we revisit Venice.”Once again, VIP Suite proved to be another world class experience that the lucky few refused to miss. ###
  7. 7. Print Media CoverageKendra Todd Wins Apprentice - Brandon Lloyd Writing Workshop -Real Estate Expo - Brendan Ayanbadejo Thanksgiving Food Drive Young Pros 70s Party Fundraiser -
  8. 8. Print Media Coverage - Kendra Todd
  9. 9. TV Media Coverage & Special Event – Bryant McKinnie Video Clip Bryant McKinnie Thanksgiving Event - Photos
  10. 10. TV Media Coverage & Special Event – Actors Expo Video Clip Actors Expo Las Vegas - Artwork Photos
  11. 11. TV Media Coverage & Special Event – Real Estate Awards Video Clip Best of Nevada Real Estate Awards - Artwork
  12. 12. Special Event – Oscar Night America 2004Invite Photos Pre-Press Party Sponsor Display Event Night
  13. 13. Special Event – Oscar Night America 2005 Media Alert PhotosWHAT:An official licensee of the Academy of Motion PictureArts and Sciences, the annual Oscar Night® America Invite– Miami Beach returns to Miami Beach for its sixthconsecutive year. Over the years, this exciting eventhas become the most eagerly awaited in SouthFlorida. Oscar Night® America – Miami Beach,produced by TMG Entertainment, consists of acocktail reception, dinner and live broadcast of the77th Academy Awards® Ceremony.BENEFICIARY:Miami Beach Film Society is a non-profit organizationthat presents cutting-edge film in innovative ways onMiami Beach. MBFS just recently completed theCinematheque, the new home of the Miami BeachFilm Society and headquarters of the Miami BeachInternational Film Festival.DATE:Sunday, February 27, 2005Cocktails - 7:30 pmDinner & Broadcast - 8:30 pmLOCATION:Hotel Astor (Metro Kitchen + Bar)South Beach, FloridaTICKETS:$120 - per person$100 – MBFS, SAG, and Academy membersSPONSORS:WPLG/ABC – 10, Regal Entertainment Group, epoq,Coppola Winery, Level Vodka, Budweiser, LincolnRoad Magazine
  14. 14. Special Event – Cranberry Jam 2007Artwork Media Photos
  15. 15. Film Festival VIP Suites
  16. 16. Sponsors
  17. 17. Media
  18. 18. Charities