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Presentación Estudio Panama Digital Talent Gap 2014

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Presentación Estudio Panama Digital Talent Gap 2014 para el lanzamiento oficial de D2I Institute en CoworkingPTY + Alianza Francesa, Panamá 26 noviembre 2014.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Presentación Estudio Panama Digital Talent Gap 2014

  1. 1. @d2ipanama centro de aprendizaje avanzado y multidisciplinar sobre innovación, emprendimiento, creatividad, negocios, competencias, profesiones y transformación digital #Red2iPTY Panamá, 26 noviembre 2014 © 2014 SocialBizFactory, Inc. Confidential and Proprietary. Este documento se presenta para el uso exclusivo del cliente. No debe circularse, citarse o reproducirse para distribución hacia fuera de la organización sin la previa autorización por escrito de SocialBizFactory. Este material no se encuentra completo sin la presentación oral de SocialBizFactory y un completo registro de la discusión. Page © Fjord 2012. digital innovation institute Presentación: Panama Digital Talent Gap Autor: Rafael Igual, Founder d2i institute [CLIENT NAME] Confidential. 1
  2. 2. Rafael Igual CEO & Founder, SocialBizFactory (+507) 6563-7628 @rafaigual rafa@socialbizfactory.com pa.linkedin.com/in/rafaeligual about.me/rafaigual rafaigual.com "Infuse your life with action. Don't wait for it to happen. Make it happen." © 2014 SocialBizFactory, Inc. Confidential and Proprietary. - Bradley Whitford www.witcamp.com
  3. 3. @d2ipanama #red2ipty 3 Don’t be shy/ Nos gusta su participación • Ask questions in the session chat • Tweet about our discussion @d2ipanama @coworkingpty #d2iPTYLaunch #TalentGapPTY
  4. 4. http://youtu.be/-S-5EfwpFOk
  5. 5. 5 1 2013 ENCUESTA DE ESCASEZ DE TALENTO
  6. 6. 6 Año tras año, la proporción de empleadores reportando vacantes difíciles de cubrir no creció sustancialmente en ninguno de los países encuestados de la región. No obstante los números declinaron considerablemente en tres países: En Perú, la proporción cae en 13 puntos porcentuales, en 10 puntos porcentuales en Estados Unidos y en 9 puntos porcentuales en Panamá. Año tras año, la proporción de empleadores reportando vacantes difíciles de cubrir no creció sustancialmente en ninguno de los países encuestados de la región. No obstante los números declinaron considerablemente en tres países: En Perú, la proporción cae en 13 puntos porcentuales, en 10 puntos porcentuales en Estados Unidos y en 9 puntos porcentuales en Panamá. 1 2013 ENCUESTA DE ESCASEZ DE TALENTO
  7. 7. 7 No obstante, una comparación a través de la región indica que las preocupaciones del empleador no son uniformes. El problema de mayor preocupación para los empleadores en las Américas - menor habilidad para dar servicio al cliente - lidera la lista en cinco de los diez países de la región- Canadá, Costa Rica, México, Panamá y Estados Unidos. Para los empleadores brasileros, la escasez de talento está más asociada con una mayor rotación de los empleados, mientras que menor competitividad lidera la preocupación de los empleadores tanto en Perú como en Guatemala. No obstante, una comparación a través de la región indica que las preocupaciones del empleador no son uniformes. El problema de mayor preocupación para los empleadores en las Américas - menor habilidad para dar servicio al cliente - lidera la lista en cinco de los diez países de la región- Canadá, Costa Rica, México, Panamá y Estados Unidos. Para los empleadores brasileros, la escasez de talento está más asociada con una mayor rotación de los empleados, mientras que menor competitividad lidera la preocupación de los empleadores tanto en Perú como en Guatemala. 1 2013 ENCUESTA DE ESCASEZ DE TALENTO
  8. 8. 8 67 4 29 Principales profesiones Profesionales, científicos e intelectuales 10 Empleados de oficina 8 Vendedores de comercios y mercados o ejecutivos de ventas 8 Independiente o dueño de negocio 7 Supervisores / jefes 6 Trabajos técnicos no universitarios 6 Técnicos y profesionales de nivel medio 5 Construcción 4 Operadores de instalaciones fijas y máquinas o transporte 4 Trabajadores no calificados de lo servicios 4 Policia / seguridad 3 Gerente / Director / Administradores 1 Base: 1399 Base: 937 Trabaja No trabaja NS / NR UN ESTUDIO CUALITATIVO Y CUANTITATIVO DEL ESTILO DE VIDA DEL PANAMEÑO
  9. 9. 9 FAMILIA Valores expresados en % Metas o aspiraciones a nivel familiar Largo plazo +25 a 34 años, AB Cambiar / comprar auto +35 a 54 años Hacer mejoras a la casa 42 +13 a 17 años, AB Viajar 34 +35 a 44 años, D Tener mi propio negocio 28 +25 a 44 años, AB 27 Que mis hijos terminen la escuela Próximo 12 meses +35 a 54 años, AB 25 Hacer mejoras en la casa +18 a 24 años 21 Cambiar / comprar auto +13 a 17 años 11 Comprar una mejor computadora +35 a 54 años, mujeres 11 Que mis hijos terminen la escuela +13 a 17 años 11 Viajar 51 UN ESTUDIO CUALITATIVO Y CUANTITATIVO DEL ESTILO DE VIDA DEL PANAMEÑO
  10. 10. 10 TEENS Y JÓVENES La meta de los adolescentes de 13 a 19 años, o teens: tener una carrera profesional y graduarse Top Two Box (TTB): 6+7 80 Colaboro con quehaceres en casa 87 Dormir de 6-8 horas diarias Graduarme de la escuela es prioridad 95 90 Indicador Tener una carrera profesional 98 Base: 170 Valores expresados en % UN ESTUDIO CUALITATIVO Y CUANTITATIVO DEL ESTILO DE VIDA DEL PANAMEÑO
  11. 11. 11 Pensamientos futuros de los teens Edad ideal para ser padres 61 15 1 23 ¿Qué quieren ser cuando sean grandes? De los teens no saben cual será su profesión en el futuro. En Colón se registra un 23% que quieren ser doctores. 92 % Menos de 18 de 18 a 24 de 25 a 29 de 30 a 34 Base: 170 TEENS Y JÓVENES Valores expresados en % UN ESTUDIO CUALITATIVO Y CUANTITATIVO DEL ESTILO DE VIDA DEL PANAMEÑO
  12. 12. 12 Base: 278 62 Buscar mejores oportunidades 66 Trabajo estable 72 Colaboro con quehaceres en casa Título universitario es prioridad 76 Trabajar y estudiar al mismo tiempo 75 74 Indicador Tener una carrera profesional 85 Tener una carrera profesional es una meta a ser alcanzada por los jóvenes (18 a 24 años) Tener una carrera profesional es más relevante para los jóvenes de 18 a 24 años con un ingreso familiar mensual mayor de $2500 y con un nivel de escolaridad superior. TEENS Y JÓVENES Valores expresados en % UN ESTUDIO CUALITATIVO Y CUANTITATIVO DEL ESTILO DE VIDA DEL PANAMEÑO
  13. 13. 13 The Digital Talent Gap Developing Skills for Today’s Digital Organizations
  14. 14. 14 The Digital Talent Gap The War for Talent has gone Digital The impact of digital technologies is now felt across the entire organization, creating a huge demand for digital skills. 4.4 million IT jobs will be created >16 million people in the UK lack a around third Big Data by 2015; with only the basic digital skills to fully benefit from of these being filled. the Internet. Organizations are beginning to recognize the magnitude of the problem. 77% as the key hurdle to their digital transformation. of companies considered missing digital skills
  15. 15. 15 Mobile Technical Talent Strong understanding of Business Drivers Business Professionals Digital Age Knowledge of technical underpinnings Analytics Social Employee Source: Capgemini Consulting Analysis
  16. 16. 16 Innovative Recruitment Methods Targeted Company Acquisitions Plugging the Skill Gap Partnerships Incubating for the Future Training Programs Partnered with Kaggle, a Platform for Data Prediction Competitions Launched an Employee Exchange Program with Google Partnered with Techstars for an Incubator Program Gamified their Recruitment Process Made Several Acquisitions of Mobile, Social and Technology Firms Source: Capgemini Consulting Analysis
  17. 17. 17 skills acquisition road is to define a clear senior leadership in business-level no different when development However, it is influencers have know-how to What about platforms to colleagues and are they change? Employees platforms such staying connected maybe well-However, will skills to accelerate the larger organization? there are people roles who may digital but might digital prowess competitive. be driven by marketing. and IT. Figure 4: Roadmap for Successful Skills Development 1 2 Developing Digital Skills Define vision and identify future skill requirements Undertake skills gap assessment 3 Bridge the skills gap 4 Constantly evaluate progress Source: Capgemini Consulting Analysis
  18. 18. Hackear la Política Carrera Digital: en sus marcas, listos, ya! 18 Webinarios OM Latam Academy
  19. 19. 19 En Twitter usa #omlatam Hackear la Política Carrera Digital: en sus marcas, listos, ya! Webinarios OM Latam Academy
  20. 20. En Twitter usa #omlatam Hackear la Política Carrera Digital: en sus marcas, listos, ya! Webinarios OM Latam Academy 20
  21. 21. 21 En Twitter usa #omlatam Hackear la Política Carrera Digital: en sus marcas, listos, ya! Webinarios OM Latam Academy Fuente: Pulso Social
  22. 22. 22 Hackear la Política Carrera Digital: en sus marcas, listos, ya! Webinarios OM Latam Academy
  23. 23. 23 Estudio(Inesdi( Profesiones(Digitales(2014( ( “Las%25%profesiones%digitales%clave%en%las%empresas% del%s.XXI%son%%aquellas%capaces%de%aprovechar%las% grandes%oportunidades%que%la%economía%digital% ofrece”% #ProfDigitales2014% 2ª(edición,(Febrero(2014(
  24. 24. Puestos%Profesionales%objeto%del%Estudio%(I)% 24 2014%%%%%%%%%%%%#ProfDigitales2014% 9( % Categoría%Profesional Descripción 1 Digital(Manager( Responsable(de(la(estrategia(digital( 2 Digital(Sales(Specialist( Experto(en(venta(en(canales(digitales 3 Digital(Project(Manager( Responsable(de(proyectos(digitales 4 Digital(Communication(Specialist( Experto(en(comunicación(digital 5 Digital(Marketing(Manager( Responsable(del(marketing(digital 6 Content(Manager( Responsable(del(contenido(digital 7 Digital(Account(Manager(( Responsable(de(cuentas(digitales 8 Social(CRM(Manager( Responsable(de(la(relación(digital((con(clientes 9 SEO(Specialist( Experto(SEO( 10 SEM(Specialist( Experto(SEM((publicidad(en(buscadores) 11 Lead(Marketing(Specialist( Experto(en(captación(de(leads 12 Affiliate(Marketing(Specialist( Experto(en(afiliación 13 Acquisition(Specialist( Experto(en(adquisición(de(tráfico
  25. 25. Puestos%Profesionales%objeto%del%Estudio%(II)%% 25 2014%%%%%%%%%%%%#ProfDigitales2014% 10( % Categoría%Profesional Descripción 14 Social(Media(Manager( Responsable(de(la(estrategia(de(medios(sociales 15 Community(Manager( Responsable(gestión(de(comunidades(y(redes( sociales 16 Web(Master( Responsable(del(desarrollo(de(la(web 17 Web(Developer(&(Designer(Manager Desarrollador(web 18 App(Developer/(Mobile(Designer( Desarrollador(de(Apps 19 Videogames(&(Serious(Games(Developer( Desarrollador(de(videojuegos 20 User(Experience(Specialist( Experto(en(usabilidad 21 Mobile(Marketing(Manager Responsable(del(marketing(móvil 22 Digital(Analyst( Analista(digital 23 Web(Conversion(Specialist( Experto(en(conversión(web 24 Ecommerce(Manager( Responsable(de(comercio(electrónico(o(tienda(online 25 Data(Scientist( Investigador(digital(de(datos
  26. 26. Community%Manager%es%la%profesión%más%demandada% 3%( 3%( 3%( 2%( 2%( 1%( 1%( 1%( 1%( 0.5%( 0.5%( 6%( 5%( Community(Manager( Digital(Marketing(Manager( Social(Media(Manager( Web(Developer/(Designer( Digital(Communication(Specialist( Digital(Sales(Specialist( SEO(Specialist( Content(Manager( Chief(Digital(Officer( E_commerce(Manager( Digital(Project(Manager( Digital(Account(Manager( Digital(Analyst( Web(Master( SEM(Specialist( Acquisition(Specialist( Mobile(Marketing(Manager( Lead(Marketing(Specialist( Social(CRM(Manager( 26 Estudio%Inesdi%Profesiones%Digitales%2014%%%%%%%%%%%%#ProfDigitales2014% %%%( 0.5%( 3%( 4%( 6%( 13%( 19%( 25%( Affiliate(Marketing(Specialist( 16(
  27. 27. Definiciones(Profesiones(Digitales(2014( 27 Estudio%Inesdi%Profesiones%Digitales%2014%%%%%%%%%%%%#ProfDigitales2014% %%%( MISIÓN( • Objetivo(principal( FUNCIONES( • Tareas(principales( COMPETENCIAS( • Formación,(experiencia(y( capacidades(requeridas.( ( Para(todas(las(posiciones(o(puestos(de(trabajo(especificados(es(recomendable(un(buen(nivel(de(inglés,( capacidades( comunicativas,( trabajo( colaborativo,% facilidad( para( afrontar( nuevos% retos,% formación% especializada%o%experiencia%equivalente%y(formación%continua.% 18(
  28. 28. En Twitter usa #omlatam Hackear la Política 28 Carrera Digital: en sus marcas, listos, ya! Webinarios OM Latam Academy Tips para una carrera profesional digital Tips Carrera profesional • Autoconocimiento • Objetivo profesional meta • Marca personal digital • Visibilidad, red de contactos • Registro de experiencias • Reflexiones, visión propia Jobs Post at mashable.com
  29. 29. 29 Tips para una carrera profesional digital THE TALENT GAP Analytics Mobile Email Social media SEO Digital marketing Content marketing Marketing automation advertising 76% 37% 58% 68% 67% 73% 53% 56% 50% 39% 29% 41% 40% 46% 29% 37% 38% TALENT GAP 29% 27% 27% 27% 24% 19% 12% Very important/important for applicants to have Stronger/much stronger than other teams 11
  30. 30. 30
  31. 31. 31
  32. 32. 32 Es totalmente audiovisual, con clases presenciales, virtuales y tutorías de expertos en activo. Es participativo y colaborativo, con un enfoque práctico y basado en casos reales. Los mejores expertos en activo de cada sector a tu alcance y al mejor precio del mercado. Integramos la gamificacion al proceso de aprendizaje, para que sea divertido y motivador. Evaluaremos tu aprendizaje y obtendrás el título universitario acreditado. Te preparamos para trabajar o emprender en la economía digital. Conviértete en técnico, experto o emprendedor digital en poco tiempo. ¿Cómo vamos a ayudarte para alcanzar tus metas y certificar tu aprendizaje?
  33. 33. 33 Experiencia de aprendizaje presencial + online
  34. 34. 34 MADRID BARCELONA VALENCIA SEVILLA ZARAGOZA NAVARRA MÁLAGA BILBAO GRANADA Hoy más que nunca la innovación y el marketing siguen siendo los retos fundamentales para cualquier empresa y la combinación de ambas representa la clave de la competitividad en el actual ecosistema digital. En ICEMD lo hacemos a través de: Variedad de programas de Alta Dirección, Masters, Programas Superiores, Cursos Especializados y Cursos Intensivos, Masterclasses, y jornadas de actualización profesional. LÍDERES EN EUROPA EN FORMACIÓN ESPECIALIZADA EN COMPETENCIAS DE LA ECONOMÍA DIGITAL ESPECIALIZADA ESPECIALIZADA LÍDERES EN EUROPA EN FORMACIÓN ESPECIALIZADA MARKETING DIGITAL MARKETING RELACIONAL REDES SOCIALES PUBLICIDAD DIGITAL E-COMMERCE REPUTACIÓN ONLINE MOBILE MARKETING EUROPA FORMACIÓN ESPECIALIZADA COMPETENCIAS Formación flexible y modular con programas combinables entre sí para que el profesional configure a su manera su formación profesional y continuada y acceda a Titulaciones Superiores. 2 Modelos de formación presencial en 11 campus en España, Panamá formación e-learning y formación In Company.
  35. 35. 35 DIPLOMADO MARKETING DIGITAL & REDES SOCIALES ENERO-MARZO 2015, 4ª EDICIÓN
  36. 36. 36 DIPLOMADO MARKETING DIGITAL & REDES SOCIALES Strategy Analytics Mobile Social Media SEO eCommerce Technology Advertising OBJETIVO: lograr mayor entendimiento del ecosistema digital, sus dinámicas y herramientas para proporcionar soluciones a empresas, profesionales y estudiantes de Panamá y Latam. PROGRAMA: 6 módulos temáticos diferentes, apoyados en casos de estudio y talleres prácticos de empresas y campañas de marcas locales e internacionales. DOCENTES: 9 expertos-mentores y profesionales en activo con acreditada experiencia en el ecosistema digital, en empresas de prestigio en Panamá y Latam. Conviértete en especialista experto o manager digital en poco tiempo. Te preparamos para trabajar y crecer en la economía digital. ¿Cómo vamos a ayudarte para alcanzar tus metas?
  37. 37. 37 DIPLOMADO MARKETING DIGITAL & REDES SOCIALES M1. Introducción a Identidad Digital, Marketing Digital (16h) M2. Estrategias y Plan de Marketing Digital Integral (16h) M4. Content Marketing, Buscadores y Campañas Publicitarias PPC (16h) M6. eCommerce, Mobile Marketing & Apps (8h) M5. Métricas de Internet, Cuadro de Mando Digital (4h) M3. Social Media Marketing, Estrategias e Implementación (16h) PF. Presentación Proyecto Final en Grupo (4h) FECHAS: 15 ENERO – 30 MARZO 2015, 4ª EDICIÓN HORARIO DE CLASES: MARTES Y JUEVES DE 6:30PM - 9:30PM HORARIO DE RECUPERACIÓN: SÁBADOS DE 9:00AM - 10:00AM LUGAR: COWORKINGPTY - ALIANZA FRANCESA, PANAMÁ 23, 28 marzo 2015 15, 17 enero y 2, 4 febrero 2015 9, 11, 16, 18 febrero 2015 23, 25, 30 feb. y 2 mar. 2015 7, 9, 14, 16 marzo 2015 21 marzo 2015 30 marzo 2015
  38. 38. 38 Rutas de aprendizaje (learning paths) 1. TRANSFORMACIÓN DIGITAL 2. DIGITALIZA TU NEGOCIO TRADICIONAL 3. MARKETING & PUBLICIDAD DIGITAL (OFF+ON) 4. COMUNICACIÓN & BRANDED CONTENT 5. DESARROLLO ECOMMERCE & sCRM 6. MODELOS DE NEGOCIO DIGITAL 7. COMPETENCIAS DIGITALES 8. EMPRENDIMIENTO DIGITAL ¿Quieres tu ruta de aprendizaje personalizado? llámanos (+507) 6563-7628 o escribe a alumno@d2ipanama.co
  39. 39. 39 Preparación Google Certified ¿Quieres otras Certificaciones demandadas por el mercado? llámanos (+507) 6563-7628 o escribe a alumno@d2ipanama.co
  40. 40. 40 Preparación Google Certified ¿Quieres otras Certificaciones demandadas por el mercado? llámanos (+507) 6563-7628 o escribe a alumno@d2ipanama.co
  41. 41. 41
  42. 42. © 2014 SocialBizFactory, Inc. Confidential and Proprietary. Thank you! Obrigado! Gracias! Merci! Grazie! Arigatô! Vielen Danke! Terima Kasi!

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