Appropriate font, color and shape
Formal & professional
Modern & clean
Proper size and color (able to read from distance)
What mood are you creating?
Does it match with theme?
Less is more
Keep constant theme
Compliment slides appropriately
Balance & Flow
Bates Information & Library Services (2011) PowerPoint: Presentation Tips
Color Matters (2012) Basic Color Theory (http://www.colormatters.com/color-anddesign/basic-color-theory)
Paradi, D. (2014) 10 How to Select and Use Fonts on Presentation Slides
Pinola, M. (2013) How Can I Make My PowerPoint Presentations Amazing?
Reynolds, G. (2013) Top Ten Slide Tips (http://www.garrreynolds.com/preso-tips/design/)
UPenn (n/a) PowerPoint Dos and Don’ts