Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mass Media and Society Chapter 16: The Future of Mass Media


Published on

Published in: Business, Technology
  • Be the first to comment

Mass Media and Society Chapter 16: The Future of Mass Media

  1. 1. Mass Media and Society Chapter 16: The Future Of Mass Media April 14, 2014
  2. 2. Chapter 16: Future of Mass Media • Changes in mass media • Delivery methods • Current trends • New technology and the public • Mobile and wearable technology
  3. 3. Traditional vs. new • Traditional media: Pre- Internet, includes print, broadcast (TV, radio), film. • New media: electronic games and entertainment, Internet, social media • New media advantages: speed, cost, reach
  4. 4. Delivery methods • Most people use multiple sources for news • Pew State of the News Media 2014: Digital native sites competitive with traditional news (Buzzfeed nearly equals Washington Post; HuffPost, Yahoo 1-2 among news sites)
  5. 5. Pew report • 82% of Americans said they got news on a desktop/laptop; 54% on a mobile device • Traditional news organizations are cutting jobs; digital organizations (Buzzfeed, Gawker, Yahoo, new startups) are adding jobs in news
  6. 6. Advantages of modern delivery • Speed • Plenty of content available • Cheaper than traditional media • More voices and outlets
  7. 7. Disadvantages of modern delivery • Misrepresentation and misinformation online • Unreliable sources (Wikipedia), Partisanship • Digital Divide • Many of these disadvantages exist in traditional media
  8. 8. Current trends • Increasing focus on mobile, mobile apps • 1 billion-plus app downloads from Apple App Store • Wearable tech: Google Glass • Online deals and location- based services
  9. 9. Google Glass • Head-mounted device that allows user to take photos, surf the web, record video, and perform other tasks • Voice command • Limited availability ($1,500) • Usability, privacy worries
  10. 10. New technology and the public • Innovators: first to acquire new tech, before early adopters • Early and late majority acquire new tech when it becomes popular • Laggards are resistant
  11. 11. New frontiers • Open-source citizenry? (Clay Shirky) • WWE offers Internet- exclusive TV channel; more disruption for TV? • What will be the next new thing, and what will be the next big flop?